This week, Kory and LeRoy sit down with industry veteran Kevin Salters and financial expert Joey Coberly from Lawn Care Launch to tackle the biggest mistakes new lawn care and landscaping business owners make — and how to avoid them.

Kevin shares his journey from running a $6M commercial maintenance company to coaching small operators, while Joey brings a financial lens to help owners understand their numbers and build businesses that don’t just generate revenue but actually create profit.

Together, they break down common traps like underpricing, overleveraging debt, and failing to track key metrics like gross margin and revenue per man hour. They dive into why culture starts with the owner, why communication with your spouse and team is critical, and how to build systems and SOPs that let you step back and scale.

If you’re starting or growing your green industry business, this episode is packed with real-world advice on pricing, financial management, leadership, and building a company that works for you — not the other way around.

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