In the final installment of the Scaling Smart Series, Kory and LeRoy dive deep into two pillars that determine whether a company grows with intention—or stays stuck: culture and building like a builder instead of hustling.

They unpack the realities of culture at every stage of business, reminding listeners that culture isn't something you create once you have 10–20 employees—it starts with your first hire. From shifting language from "employees" to "team members" to modeling the standards you expect, they break down how small leadership actions (and inactions) ripple across morale, behavior, and performance inside a company.

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