In this episode of The Green Grind, Kory and LeRoy sit down with Jordan Smith of Storm Equipment to talk about one of the biggest shifts happening in snow and ice management: liquid deicing. Jordan shares how he went from running a lawn and snow company in Minnesota to building a liquid equipment brand that eventually partnered with Boss Snowplow and Toro—all rooted in trial, error, and a relentless drive to find a better way.

The conversation dives into why liquids aren't just another product, but a culture shift from reactive salting to proactive strategy. They break down the hidden long-term costs of salt, how better scraping and pretreatment reduce liability, and why seasonal contracts reward efficiency over over-application. If you're dealing with salt shortages, rising costs, or looking for a competitive edge in your market, this episode challenges you to rethink how you run your snow operation.

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