The Grow Your Private Practice Show

You know that posting on social media is both a free and effective way to let people know who you are and who you help.

But why does it feel so hard?

Well, there are many reasons and it could be different things for different people. 

So today I’m going to explore 8 reasons why you’re struggling to get results on social media.

Links to follow:

Episode 8: What is social media engagement, and why you need to know

Episode 26: The truth about consistency (it might not be what you think!)

Episode 42: Why your private practice should NOT be on every social media platform

Did you ever feel a bit awkward about charging your clients to come to therapy? Maybe you give too many concessions or haven’t increased your prices in years? 

Or maybe ultimately you feel guilty for changing people that need help. 

Well if any of those sound familiar, this is the episode for you as we’re taking a deep dive into how you feel about charging and I’ll offer you some practical solutions to move forward. 

In this episode we explore:

• The reasons we struggle with charging
• How it might show up
• The consequences for you
• The truth about taking payments
• What to do if you feel this way

Money mindset really is a totally fascinating yet massive subject so I encourage you to do some personal development around this. It will help you personally, yes, but if you feel guilty about charging, it can be transformational for your business. 

And can you imagine if you didn't feel guilty about charging so everyone paid your going rate? What difference would that make to your life?

I really hope you enjoyed this and you start receiving a good income for the valuable, transformational and professional work you do. 

Links to follow:

Episode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia Giblin

Episode 58: Compassion fatigue and burnout: What therapists need to know, with Howard Baumgarten

Episode 55: The hidden impact of money issues in private practice, with Cathy Towers

Episode 2: The clients journey into therapy

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you.

It’s a win/win situation. 

So in this episode, I talk about making therapy more accessible to people. 

And to be clear, I’m not referring to reducing your fees, offering concessions or working for free. I have always believed that therapists work extremely hard and deserve to be paid well. 

No, I mean there is a change in perception of what counselling is, and what counselling does. 

To give counselling a modern makeover. Because I think therapy needs a rebrand. 

Today I’m going to introduce to you the Therapy Rebrand movement. What it is and who it’s for.

• Why do some people have a negative perception of therapy
• How offhand comments can impact your confidence and success
• Counselling and mental health
• The mixed messages we receive and therapists 
• How therapy is portrayed in the media 
• Working together to help the profession as a whole

Watch the Therapy Rebrand webinar for free at janetravis.co.uk/webinar

Find the Grow Your Private Practice book on Amazon

Grab your free copy of ‘Attract More Therapy Clients by Helping Not Selling at janetravis.co.uk/helpingnotselling

In this episode, we look a little closer at what I actually mean when I say personal disclosure, because it may not be what you think. 

So before you dismiss personal disclosure as something that is bad, take a listen and see how it can help both you and your potential clients while remaining within your ethical boundaries

And I share a simple tip you can use to work out if something is appropriate to share. 

This episode is part 2 of a 2 part mini-series where I help you explore personal disclosure within marketing. You can listen to part 1 ‘Personal disclosure in marketing: what therapists need to know (part 1)’ HERE

In this episode we explore:

• What exactly do I mean by ‘personal disclosure’
• Why we have anxieties around posting on social media and blogging etc
• A simple tip to test if something is appropriate
• How sharing can be beneficial for your niche
• Questions to help you explore your boundaries your boundaries

Links to follow

Episode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)

For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.  

Why? Well, therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client. 

Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility for you because you aren’t directly working with clients.

So in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie. 

• A little history of private practice marketing
• How the world wide web has changed everything
• The difference between advertising and content marketing
• Why personal disclosure worries us so much. 
• The benefits of being relatable. 

And grab your free guide to attracting more clients by helping not selling here -> www.janetravis.co.uk/attract-more-therapy-clients/

And listen to episode 64, where I’ll give you some practical examples and ideas to help you discover your own boundaries. 

Today I’m sharing the last of the Highlights Reel episodes with you and I just know that you’re going to love this episode. 

So just to remind you,  the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcast

I’ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a wide variety of subjects being discussed, 

There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. 

And some truly amazing guests too sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.

And this is one of the most popular episodes we had, so I’m sharing it again in case you missed it. 

In this episode, Kat Love shares the top 4 mistakes that make your therapist website copy ineffective

And just in case you’re not sure what copy is - copy means the words on your website, so what you’ve written. 

• How to stop sounding like everyone else
• How to encourage visitors to take the next step
• How to stop being Wikipedia for mental health issues 
• How to write with clarity and warmth

Kat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them. 

How you handle that first contact over the phone is important and is the difference between having a new client appointment in your diary or not. 

So in this episode, I share some really effective but simple tips to be sure that if you are a good fit for them, they make that appointment.  

• The reality of phone enquiries
• The importance of mindset
• How to increase your confidence
• How to take gentle control of the call
• Setting expectations
• Booking at days/times that are convenient for you
• How to refer the client on without them feeling rejected

And if you want to feel more confident on these calls, grab the FREE cheatsheet to have by your side

What do clients need when they land on a therapist's website? 

Well in this Highlights Reel I interview the fabulous Sarah Gershone from strong roots web design and we talk all about this.

Sarah Gershone works specifically with counsellors to make beautiful, functional websites. 

And in this episode, we’ll be busting 5 myths about websites that could be holding you back, namely.

1. People will read my site
2. If you build it they will come
3. A free site will be just fine
4. The most important thing is to look good
5. My website is finished

Strong Roots Design

Discover the secrets to a successful website, free video minicourse

Connect with Sarah on LinkedIn 

The Grow Your Private Practice Show has been going now for over a year which means it has become a great resource for counsellors and therapists.

There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care.

And some truly amazing guests too, sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.

Here’s one of the most popular episodes we had, so I’m sharing it again in case you missed it.

In this episode, Fifi Mason, who works with introverted entrepreneurs to be more visible in their business, came to share lots of tips and ideas on how to make the most of your skills as an introvert.

We looked at

• What is the definition of an introvert?
• The difference between shyness and introversion, and why it’s important to know
• What business challenges do introverts face?
• How Fifi manages her energy
• The challenges of authenticity
• Tips for introverted business owners
• How to reduce overwhelm
• How can we overcome these challenges
• Introvert superpowers
• Why Fifi has blue hair

How are you? I hope you are doing well and looking after yourself, because looking after yourself is often something that we talk about and encourage clients to do - but we’re not so good at doing it ourselves. 

If that sounds familiar, then you’re going to love this episode as I have a very special guest with me.  

Howard Baumgarten is a Counselor with his own practice in Lakewood, Colorado who has vast experience of helping counsellors both grow their practice and take better care of themselves. 

He’s an author - he wrote Private Practice Essentials 

A podcaster - check out Psych Biz where he produces shows with friend of the show Sarah Gershone who makes websites for therapists. 

And he’s a public speaker and wellness trainer too, Covering topics such as Compassion Fatigue, Burnout Prevention, Resilience, Stress Management, and Conflict Resolution.

So he wears a lot of different hats. 

And today we look at stress, compassion fatigue and burnout - what they are, what’s the difference, how to tell if you’re suffering and what you can do to help yourself. 

And this is such an important topic for everyone, but especially those in the helping professions. 

I think you’re going to like this

• What is the difference between compassion fatigue and burnout
• Your relationship with stress
• What are the signs to watch out for
• What you can do to protect yourself

Episode 36: How being a people pleaser can affect your private practice - and what to do about it

Episode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia Giblin

Episode 22: It's time to take your own advice

Episode 10: 5 commonly held website myths that could be holding you back with Sarah Gershone

Howard Baumgarten is a Licensed Professional Counsellor, author, consultant, speaker, wellness and small business-training expert, and owner of a mental health private practice in Lakewood, Colorado.

He is the founder of Smart Practice Central, a healthcare business-building platform that values intelligent, ethical, and clinically minded practice development, and provides clinical practice business consultation and training to private practices and healthcare agencies. 

Howard has lectured throughout the US on the integration of mental health, wellness and business, focusing on practice development, working within managed care systems, the impacts of the Affordable Care Act on mental health care, and work/life balance. 

He is the author of Private Practice Essentials published in 2017. 

In 2003, he developed and implemented the first practice building business curriculum in a graduate level-counseling program in the country at the University of Colorado, where he taught this curriculum for twelve years.  

Howard routinely consults and trains businesses and organizations across a variety of industries in work/life wellness, including managing stress, building resilience, creating balance, burnout prevention, teamwork, conflict resolution and other topics. 

He has been quoted for his work with physicians and healthcare professionals around burnout prevention in Medical Economics Journal.  

He is the former Director of Network Relations for Westside Behavioral Care, Inc., a clinical group practice he helped build into one of Colorado’s largest outpatient behavioural health practices.  

Howard’s work has led him toward a passion for researching and understanding compassion and human resilience, thus creating his practice model of “Integrative Resilience Theory,” an approach to change and growth in which cultivating compassion is a key component. 

When not counselling, lecturing, teaching, researching, writing, presenting or consulting, you can find Howard hiking on a mountain top, skiing downhill, running on a trail, travelling, and spending time with his friends and family! 

Listen to his podcast Psych Biz where he produces shows with friend of the show Sarah Gershone who makes websites for therapists. 

Connect with Howard on LinkedIn HERE