The Grow Your Private Practice Show

Welcome to this weeks episode, where today I have my first guest to the podcast.

Fifi Mason is a Personal Brand Strategist and Visibility Coaching, helping introvert entrepreneurs and small business owners get visible and develop a personal brand business that aligns with their personality. 

Fifi is also a popular friend of the Grow Your Private Practice Club and has been a guest expert for us a couple of times.

The replays are available in the club, so if you fancy seeing more of Fifi, come and join. 

Today we will be looking being an introvert, how it can impact you when it comes to marketing, and how you can use it to your advantage. 

• What is the definition of an introvert?
• The difference between shyness and introversion, and why it’s important to know
• What business challenges do introverts face?
• How Fifi manages her energy
• The challenges of authenticity
• Tips for introverted business owners
• How to reduce overwhelm
• How can we overcome these challenges
• Introvert superpowers
• The reason why Fifi has blue hair

Highlights you can’t miss

14.38 Building the know, like and trust factor

16.13 The importance of self-knowledge and self-acceptance

22.47 A great tip for feeling more comfortable at networking events

27.25 The power of writing for introverts

And Finally 

Fifi recommended the book Quiet: The Power of Introverts in a World That Can't Stop Talking, by Susan Cain

Resources

The Quietly Successful Summit 2020 https://quietlysuccessfulsummit.com/

Check Fifi out here https://fifimason.com/

Connect with Fifi on LinkedIn https://www.linkedin.com/in/thefifimason/

Grab Fifi’s free workbook Embracing the introvert within https://fifimason.com/embrace-the-introvert-within-worksheet/

Notion all in one workspace https://www.notion.so/product

11 Steps to master Smalltalk https://s3.eu-west-2.amazonaws.com/gypp/Jane_Travis-smalltalk-pdg-foundr.pdf

How often have I heard counsellors say that they don’t know enough to write blogs, hold workshops, be on social media. They worry about not having enough expertise. 

But how much expertise do you need, and do you need to be an expert to actually attract more counselling clients? Let’s take a look.

Here’s what you’ll learn in this episode:

• Why it feels so conflicting to call yourself an expert
• Should you call yourself an expert?
• The downside of being an expert
• The super simple mindset shift that will change everything
• Why it’s important to be seen as an expert

Highlights you can’t miss

4.00 The quote that changed everything for me

6.50 How this can impact your Imposter Syndrome

8.44 Why this is so important

9.43 What should you actually do?

And Finally…

How to find more confidence about your knowledge, skills and experience

Let’s talk about how to handle the initial phone enquiries and increase the chance that they will become your client.

We’ll look at:

• The reality of phone enquiries
• Adopting the right mindset
• Increasing confidence
• Taking gentle control of the call
• Setting expectations
• Making the booking at the day/time that’s best for you
• How to refer the client on, without them feeling rejected

I also share a tip on how to feel really natural in these calls along with a free download for you to help improve your confidence  

Because you work hard to get new clients so let’s make a great first impression on the phone. 

What to do next

If you enjoyed this show, please share it with your counselling peers. 

And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live.

We all love a good quote and if you use social media I bet you’ve used quotes and quote images at some time. 

But how can you make them unique and interesting. 

Here I share 7 steps to making quote images that really boost your social media

Here’s what you’ll learn in this episode:

• How the success of quote images on social media has changed over time
• What an algorithm is and why it's important you know
• 7 Steps to take for success when posting quote images
• What NOT to do if you want engagement

Highlights you can’t miss

3.46 Social media snakes and ladders

5.56 A simple way to find unique quotes

And Finally…

For lots of new, topical and interesting quotes, visit Brainyquote.com

What to do next

If you enjoyed this show, please share it with your counselling peers. 

And I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. 

Don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

In this, my very first podcast, we are going to be talking about fear and overcoming the fear of starting something new - which is exactly what I am doing starting this podcast. 

Here’s What You’ll Learn In This Episode:

• What is it that really holds us back?
• The best way to learn
• Why this can be harder for counsellors
• CBTing our businesses!
• How we can’t fully learn by theory alone

And Finally

Go and have a listen to Steve Dotto’s new podcast – 'Grey Matters'. I recommend the episode all about 'Failing Forward”'.

Highlights You Can’t Miss

6.24 Getting started with something new

7.20 How to find success

Links:

Steve Dotto YouTube –

Steve Dotto – Podcast Episode – Failing Forward

What to do next

If you enjoyed this show, please share it with your counselling peers and I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. 

And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

I think you’ll agree that communication is vital. So how can we change the language we use in our marketing to attract more clients? How can we drop the psychobabble?

In this episode, I share why this is so important for a counsellor, some examples of language to use and some practical tips so you can get started today. 

Here’s what you’ll learn in this episode:

• How the therapeutic relationship is key to a clients success
• Using marketing to start that connection
• The difference between 'A Professional Counsellor and being 'professional'
• Why clear beats clever every time
• How Imposter Syndrome affects this

Highlights you can’t miss

5.56 Practical examples to give you ideas

8.26 A simple trick to make your marketing language clear

And Finally…

I share some simple, practical actions you can take today to get started.  

What to do next

If you enjoyed this show, please share it with your counselling peers. 

And I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. 

Don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

When people come to counselling they go through a process, a journey into therapy and if you want a successful practice for years to come, it’s important to understand this process.

In this episode, I share the 4 stages of the clients’ journey into therapy so you can sow your marketing seeds now ready to harvest in the future. 

Here’s what you’ll learn in this episode:

• Why you're a farmer not a hunter
• Why advertising has limited success
• The 4 stages a client goes through when coming to therapy
• Why people often think counselling isn't right for them
• How talking about mental health issues in marketing can turn people off
• Practical examples of things to share
• How if you do the work now, you'll reap the rewards later

Highlights you can’t miss

2.44 You don't have to sell yourself

9.11 How this works in practice

And Finally…

Take a listen to this oh so simple but highly effective way to increase your chance of success.  

Links:

Check out the free Therapy Rebrand webinar www.janetravis.co.uk/webinar

What to do next

If you enjoyed this show, please share it with your counselling peers. 

And I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. 

Don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

Join me, Jane Travis, every week to learn all about attracting more counselling clients, more simply.

If you're a counsellor or psychotherapist in private practice, you probably didn't bargain for having to learn marketing skills.

But don't worry! In this podcast you'll get ideas and inspiration along with practical advice on websites, social media, blogging and content creation, and networking and offline marketing.

But not just that, we'll also be looking at mindset issues that might hold you back like imposter syndrome, perfectionism, procrastination, shiny object syndrome and comparisonistis to name a few.

So whether you're new to private practice, a seasoned pro or anything in between, come join me for a weekly burst of motivation. You are very welcome.