The Grow Your Private Practice Show

AI tools like ChatGPT are everywhere but how can counsellors use them effectively for blogging without losing their unique voice?

In this episode, I break down exactly how I use (and don’t use) ChatGPT in my content creation process.

AI is a fantastic tool but it can’t replace you. Your personality, experience, and warmth are what make your blogs connect with potential clients.

So let’s talk about how to use ChatGPT the right way as a sidekick, not a substitute.

Join us in the Grow Your Private Practice membership and up your blogging game so you get found by more of your ideal clients.

For all my free and paid resources www.janetravis.co.uk/starthere

And check out my blog 'The power of storytelling in your blog'

One of the greatest perks of running your own counselling business is that you’re the boss, which means you get to call the shots.

Whether it’s changing your niche, adjusting your hours, or exploring new ways to work, the possibilities are endless.

In this episode, I share how adapting your private practice can reignite your passion, boost your well-being, and open doors to new opportunities.

I also share the recent pivots I’ve made in my own business to lean into what I love most - helping counsellors to master blogging and writing.

You’re in control, and your practice can evolve to reflect your needs and passions.

Episode 165: Is Walk and Talk Therapy Right for Your Practice? with Eileen Fisher

Join the GYPP Membership: www.growyourprivatepractice.co.uk

Explore 1:1 Services:

Directory Revival: I’ll help you tweak your directory profile to get found by more clients.

Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back. These services light me up, and I love seeing the transformation in my clients.

And to find out more of my free and paid resources: www.janetravis.co.uk/starthere

Ever wondered why your directory listing isn’t bringing in counselling clients or if it’s even worth the investment? With fees increasing and more directories popping up, it’s easy to feel unsure about whether your listing is working for you.

In this episode, I’ll share practical tips to help you stand out, attract clients, and make your profile work harder using my 3 C’s test: Connection, Conversational, and Competent.

Plus, I’ll introduce my new 1:1 service, The Directory Revival, designed to help you turn your directory listing into a client magnet.

If your listing isn’t delivering, don’t miss this episode!

Get your profile working hard for you with The Directory Revival

Episode 154: Counsellor or Clone? Breaking Through the Monotony of Online Directories

Episode 68:  Therapist Directories: The Good, the Bad, and the Ugly

Episode 13: A Deep Dive Into Online Directories for Therapists

And for more of my free and paid resources: janetravis.co.uk/starthere

Subscribe for more tips to grow your private practice and make your marketing work for you!

Imagine building a private practice that feels as unique and authentic as you are - where you set the rules, design the schedule, and attract clients who light you up.

In this podcast(and blog), we’re diving into how to create a business that truly works for YOU, so you can start thriving on your own terms.

So if you want to build a private practice that works for YOU, let’s go!

Ep 181 From Blank Slate to Authentic Voice: Why Your Marketing Needs to Show Who You Are, with Caz Binstead

The Artists Way, by Julia Cameron

750words.com

Simon Sinek, Start With Why

Ep 177 How you can MASSIVELY increase your confidence as a therapist

Ep 169 The Therapist’s Guide to Blogging for Practice Growth

Free and paid resources

Do you fear making mistakes and worry about being judged, criticised, embarrassed or shamed? 

Well of course you do, no one wants that! But these fears can make your stomach churn and hold you back because despite your best efforts, mistakes happen. 

I’ve had my fair share, like last week when I accidentally published the unedited podcast episode.

Let’s just say it wasn’t my finest hour. 

So today, I’m sharing what happened, how I handled it, and why making mistakes in public isn’t as scary as it seems.

So if fear stops you from marketing your counselling business, this episode is for you.

For more of my free and paid resources janetravis.co.uk/starthere

Join the Grow Your Private Practice membership and get the tools, support, and confidence you need to attract your ideal clients.

In this episode, we’re diving into the hidden costs of working with wrong-fit clients and how it impacts your energy, confidence, and practice growth.

I’ll share my personal experiences, the red flags to watch for, and actionable tips to attract your ideal clients instead.

If you’ve ever felt drained or doubted your skills after a session, this episode will help you identify why and show you how to create a thriving practice filled with clients you love working with.

Episode 177: How You Can MASSIVELY Increase Your Confidence as a Therapist

Episode 181: From Blank Slate to Authentic Voice: Why Your Marketing Needs to Show Who You Are, with Caz Binstead

For more of my free and paid resources: janetravis.co.uk/starthere

Don’t forget to subscribe for more tips to grow your private practice with ease!

Are you marketing your private practice but feel like something is missing? You’re not alone. Many counsellors struggle to bridge the gap between professional boundaries and showing their authentic selves.

In this episode, I sit down with Caz Binstead to explore why authenticity is essential in modern marketing and how you can move away from the outdated ‘blank slate’ model.

Together, we discuss practical ways to let your personality shine through while maintaining professionalism.

If you’ve ever wondered how to attract clients who truly resonate with you, this episode is a must-listen.

• Why the ‘blank slate’ model creates barriers instead of trust
• How thoughtful self-disclosure can make your marketing more effective
• The ripple effects of showing up authentically for you and your clients
• Breaking stereotypes in the counselling profession
• Real-world examples of marketing that feels genuine and impactful

Caz Binstead is a counsellor, supervisor, and author with extensive experience in helping counsellors build ethical, authentic practices. From co-leading #TherapistsConnect to publishing her book Relational Ethics in Psychotherapy and Counselling Private Practice: Solidarity, Compassion, Justice, Caz is a passionate advocate for relational marketing and thriving private practices.

• Caz’s book on Amazon
• Follow Caz on Instagram
• Learn more about Caz’s work

Our previous podcast How clear boundaries help you grow your private practice, with Caz Binstead

For my free and paid offers CLICK HERE

In this episode, I’m exploring whether it’s possible to make a good living as a counsellor (spoiler: YES, it is!) and sharing 8 actionable steps to help you thrive in private practice. Whether you’re just starting out or looking to grow, these tips will give you clarity, focus, and confidence to take your business to the next level.

If you’ve ever felt overwhelmed by marketing, struggled with mindset issues, or wondered if private practice is really sustainable, this episode is for you.

Blog: Why There’s No Better Time to Be a Therapist

Episode 114: 8 Ways to Make the Most of Your Time

For more of my free and paid resources: janetravis.co.uk/starthere

Don’t forget to subscribe for more practical marketing tips and strategies to grow your private practice!

The festive season is almost on us, and while for many it's full of twinkly lights and Baileys, it can also be a tricky time for many people.

That’s why, in this episode, I’m sharing 5 Christmas blog topics you can write to help your readers navigate the challenges the season can bring.

From coping with loneliness to managing tricky family dynamics, these blog ideas will not only provide valuable support to your audience but can also boost your visibility and the best bit? You can repurpose them every single year!

So let’s get cracking on how you can create helpful, evergreen Christmas content for your private practice.

Last week's podcast The Power of Storytelling in Your Blog

Join us in the Grow Your Private Practice membership and up your blogging game so you get found by more of your ideal clients.

For all my free and paid resources www.janetravis.co.uk/starthere

In this episode, I'm sharing how storytelling can transform your blog from informative to unforgettable.

Learn why stories create connection, build trust, and make your content more relatable.

Discover tips on using everyday experiences and examples to make your blog engaging and memorable.

Perfect for counsellors looking to connect with readers on a deeper level.

The training I did at The Berne Institute

Running On Empty by Jonice Webb PhD

Zoe Clements' book 'But I should be fine'

Zoe Clements' blog Learn How To Say No

Why You Don’t Need All the Answers in Your Blog by Jane Travis

When saying no isn't enough by Jane Travis

Why eating like a toddler will help you to lose weight by Jane Travis

Need more help with storytelling or blogging? Join our monthly Content Creation Cafe in the Grow Your Private Practice membership for tips, Q&A, and workshops to boost your blogging skills.

Check out my free and paid resources