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Patrick Crawford has had a legendary run in the outdoor industry - launching Freeskier magazine, followed by one of the original athlete social agencies, Inkwell. During his time leading Inkwell, he worked with the top outdoor athletes in the world - as well as the brands that supported them - to launch massive projects, the Free Solo film among many others on the list. Find out what Patrick has to say about the state of Athlete and Brand social - both its history as well as its future.
Show Notes:
Patrick Crawford: https://www.linkedin.com/in/patrickrcrawford/
Cadence Media Strategy: https://www.cadencemediastrategy.com/
Zero Draft: https://zerodraft.substack.com/
Freeskier: https://freeskier.com/
Patrick - Origin Outside Interview: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25
Scott Galloway: https://profgmedia.com/
Zero Click Internet: https://www.techspot.com/article/2908-the-zero-click-internet/
Free Solo Film: https://films.nationalgeographic.com/free-solo
BPC - Brand, Product, Content:
Invisible Rulers (Book): https://amzn.to/3X4e0w9
Everybody Lies (Book): https://amzn.to/41hhJc8
DuoLingo Owl Killed: https://www.npr.org/2025/02/13/nx-s1-5295597/duolingo-owl-mascot-death
Billy Oppenheimer Newsletter: https://billyoppenheimer.com/february-9-2025/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
By Dylan Bowman & Aaron Lutze4.9
7676 ratings
Patrick Crawford has had a legendary run in the outdoor industry - launching Freeskier magazine, followed by one of the original athlete social agencies, Inkwell. During his time leading Inkwell, he worked with the top outdoor athletes in the world - as well as the brands that supported them - to launch massive projects, the Free Solo film among many others on the list. Find out what Patrick has to say about the state of Athlete and Brand social - both its history as well as its future.
Show Notes:
Patrick Crawford: https://www.linkedin.com/in/patrickrcrawford/
Cadence Media Strategy: https://www.cadencemediastrategy.com/
Zero Draft: https://zerodraft.substack.com/
Freeskier: https://freeskier.com/
Patrick - Origin Outside Interview: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25
Scott Galloway: https://profgmedia.com/
Zero Click Internet: https://www.techspot.com/article/2908-the-zero-click-internet/
Free Solo Film: https://films.nationalgeographic.com/free-solo
BPC - Brand, Product, Content:
Invisible Rulers (Book): https://amzn.to/3X4e0w9
Everybody Lies (Book): https://amzn.to/41hhJc8
DuoLingo Owl Killed: https://www.npr.org/2025/02/13/nx-s1-5295597/duolingo-owl-mascot-death
Billy Oppenheimer Newsletter: https://billyoppenheimer.com/february-9-2025/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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