242: Instagram started as a fun photo-sharing platform where we all shared photos of our chicken tenders at a sports bar, blurry nights out in bubble dresses, and sepia-toned photos of our new relationship.

As the story of all social platforms go - free apps need to make money somehow. Your attention is their favorite asset. Advertisers love attention (more data points), and social apps love money (and keeping investors happy).

This episode explores the history of Instagram - how did it turn into this insatiable hamster wheel? Should we get off? HOW should we get off? And what if, as business owners, the platform goes under - should we diversify our marketing efforts?

Chelsea explores all the above in this in-depth episode, and walks through ways to deprioritize social media. She shares new ways of doing business online, with a heavy emphasis on relationship-building and increasing visibility through guest podcasting.

Ready to pivot into more guest podcasting with Chelsea? Join the Pitch Perfect Bootcamp waitlist (VERY special surprises coming soon)! Round 2 starts August 6th.

Connect with Chelsea:

• Pitch Perfect Bootcamp Waitlist (next round starts 8/6)
• Website
• 1:1 Podcast Coaching
• Launch your podcast with the ultimate podcast launch course - Mic Drop!
• Instagram
• Slight Turbulence Substack - the travel magazine you wish existed on the back of airplane seats

Ready to launch your very own podcast? Grab my FREE cheat sheet right HERE.

Want to send a voice note to the podcast and have Chelsea answer you on air? Do so ⁠HERE⁠.

Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency.

Connect with Chelsea:

💻 Website

☄️SUPERNOVA doors open - 5 spots left

🪐 Pitch Perfect - next round Spring 2026, get on the waitlist!

📲 Instagram 📲

☎️ Want to send a voice note to the podcast and have Chelsea answer you on air? Do so ⁠HERE⁠.

🫶 Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency.

🙌🏼 Want to contribute to IMNEO to show your appreciation (and keep us going?) Click HERE