#532 If your brand’s story isn’t landing, this episode is your masterclass in making it unforgettable! In this powerful conversation, Kirsten Tyrrel sits down with Greg Logan, founder of Narrativity, who shares how he went from award-winning copywriter to reality TV show creator to brand storytelling expert. Greg breaks down why most entrepreneurs struggle to communicate their true value and how to flip the script using Hollywood’s greatest storytelling formulas. You’ll learn how to craft a compelling brand quest, why tension builds connection, how to turn your About page into a backstory that builds trust, and the secret to making your audience the hero. Whether you're writing content, pitching offers, or trying to stand out online, this episode will help you turn your business into a blockbuster brand!

What we discuss with Greg:

+ From advertising to reality TV

+ Winning a global pitch at Cannes

+ Why most brand stories fall flat

+ Hollywood formulas for business storytelling

+ Crafting an effective “brand quest”

+ Making the audience the hero

+ Using tension to hook attention

+ Creating an emotional brand “backstory”

+ Why trust is earned, not claimed

+ Storytelling tips for social media content

Thank you, Greg!

Check out Narrativity at Narrativity.com.

Check out Blockbuster Brands at BlockbusterBrands.com.

Take the free Storytelling Quiz.

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