The Human Design for Marketing podcast™, with Yvette Mayer

We are continuing our series on the 12 Lessons of 2024. 

This is Lesson 7, and July was a month of transition, reflection, and forward momentum.

I shared how July followed the challenging energy of June after my father’s passing. It was a productive work month where I refocused on my business after taking three weeks offline. 

I am sharing how my focus shifted to heavy decluttering both literally and energetically, eg, old ways of working, personal clutter, unhealthy habits, and even a close friendship. 

This process of release created space for what’s next, both in my business and life. I also launched two major projects and ended the month with a beautiful trip to India with my long-term client.

 It was a busy but transformative month that set the foundation for big changes to come.

Next: Listen to Lesson 8 here

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Welcome back to the Human Design for Marketing podcast and our special series, The 12 Lessons of 2024. 

Today, we’re diving into lesson six, which is definitely one of the heavier ones. June 2024 was a tough month for me - a time of deep loss but also profound lessons. 

As always, I’m sharing this with you because I believe there’s immense value in reflecting on our experiences, even the hard ones, and letting them guide our growth.

Experiencing the biggest loss of my life... June was one of the hardest times of my life, but I’m grateful I was able to step away from my business to be fully present for what mattered most - family.

Losing a parent is massive, and it shifts everything. But it also brought such deep connection with my family and a newfound clarity about what I want for my business. 

The lesson? Family is everything. And the highlight? Realizing that my business can keep going, even when I need to step away, and committing to creating more of that freedom.

Thank you for tuning into this episode. I’d love to hear how this series is resonating with you. Send me a DM on Instagram, and let me know what lessons you’re reflecting on from your own year.

Next: Listen to Lesson 7 here

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In this episode of the Human Design for Marketing podcast, we dive into 5th of the 12 Lessons in 2024 series, reflecting on May.

May marked my final live launch for the Frequency Project this year, and I’d prepared meticulously for it, with high hopes + some good $$$ ad-spend. Well, listen to the full story in the episode, you might get a lesson or two as I did from this experience on dealing with the unmet expectations. Reality-check, yes!

Amidst the intensity of launch season, I attended the first Australian Human Design Conference, an event that reminded me of the power of showing up despite challenges. It was heartwarming to connect with so many people who had been following my work, yet the trip was cut short by a family emergency. This sudden shift brought clarity: no matter how important business feels, family and personal priorities will always come first.

Looking back, the biggest lesson May taught me was the importance of letting go of expectations and embracing the experiment.

In entrepreneurship, outcomes are never guaranteed, and placing too much weight on results can take a toll on our nervous system.

May served as a powerful reminder to focus on showing up, doing my best, and staying present, regardless of the highs and lows. I hope my reflections offer you some insight into navigating your own sales cycles and the balance between effort and surrender.

Next: Listen to Lesson 6 here

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Please come say hi!
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April: My birthday month!

It started with a van-life camping trip with my nieces, just a couple of hours south of Sydney, and it became one of the most fulfilling experiences of my year. A beautiful reminder that it's not the things we possess or the luxuries we own - it’s the connections we nurture and the moments we share that truly matter.

Turning 53:  This birthday was another opportunity to reflect on how far I’ve come. At 53, I feel more energized and aligned than ever- proof that it’s never too late to create a life filled with purpose and meaning. Sobriety, leaving corporate, and living authentically have all been significant steps on this journey.  

On the business side, I began working with a new business coach, kicking off a six-month container with an in-person retreat in Byron Bay.

I decided to invest in turning The Frequency Project into an evergreen offer shifting my focus from live launch model to a more sustainable business model.

A spontaneous “birthday bonanza” promotion brought in an additional $5K for the month. So all the lit-up creativity and community vibes.

Tune in to listen to the full story.

Next: Listen to Lesson 5 here

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Please come say hi!
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In March, I took a hard look at my business model and how it was impacting my energy. Coming off the hustle of February, I realized that while my business was thriving financially, I was feeling burnt out. I had to ask myself: Is this sustainable, and am I truly lit up by what I’m creating?

March was the month of pivotal moves to get back into alignment. Especially, attending a business retreat in Byron Bay was an event that gave me clarity on how to shift my model and focus more on life-force energy as my primary metric of success. I also handed over significant parts of my YouTube channel operations to my senior VA, freeing up my time and reducing my stress.

Big lesson: When your energy feels drained or out of alignment, it’s time to pause, reevaluate, and make tough decisions - even if it means reworking what’s already "working."

Tune in to hear the full story and reflect on how you can make changes in your business and life when things feel off-track.

Next: Listen to Lesson 4 here

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
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February 2024 was a transformative month for my business as I moved back into action mode (after the holidays).

In this episode, I recount the steps taken to evolve the Frequency Project by introducing a mix of pre-recorded modules and live coaching calls, which allowed the program to scale while maintaining its transformative impact.

BUT it was also a time of hustle that felt out of alignment and while I honoured that with the reward of an offline retreat after the push, we will talk more about that in the coming episodes (it's been a big theme for me in 2024).

The big lesson: the importance of scheduling time to recalibrate and to celebrate your efforts

Bonus lesson: don't put petrol in a diesel tank!

Next: Listen to Lesson 3 here

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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Welcome to the First Part of the 12-part special series, where I’m sharing my top lessons and highlights from 2024, one month at a time. 

Every time you listen to one of these episodes, I’d love for you to reflect on your own 2024. What was going on for you that month? What lessons did you learn? Use your journals or scroll through your photo album to bring those memories to life.

This isn’t just about my story, it’s about inspiring you to look at your own journey, extract the lessons, and step into 2025 with fresh energy and intention.

Part One - January 2024  

So, let’s rewind to January 2024, a month that threw me right into the deep end with chaos, resilience, and eventually, creativity.

At first, my Gate 3 energy—the “difficulty at the beginning” archetype—reared its head, and I thought, Why does this always happen to me? But as I sat with it, I remembered what I’ve learned about my Human Design. The challenge of Gate 3 is chaos, but its gift is innovation, and that’s exactly what I leaned into.

Tune in to listen how!

January's biggest lesson: respond to the chaos with innovation!

PS, If you love this idea (and the podcast in general!), don’t forget to subscribe, share with your friends, and leave me a review, it helps so much.

Next: Listen to Lesson 2 here

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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This episode is a little different from what you’re used to on the Human Design for Marketing Podcast. 

I’m kicking off a special series that will run through December 2024. With a five-week overseas adventure on the horizon, I wanted to create something unique to keep us connected while I’m away.

This series will feature 12 short episodes, each highlighting a key moment and a big lesson from my life and business in 2024. It’s been a year of deep grief, incredible growth, and lessons that have truly transformed me. And now, I’m excited to share them with you in a way that’s authentic, reflective, and hopefully, inspiring.

An invite:
Every time you listen to one of these episodes, I’d love for you to reflect on your own 2024. What was going on for you that month? What lessons did you learn? Use your journals or scroll through your photo album to bring those memories to life.

This isn’t just about my story, it’s about inspiring you to look at your own journey, extract the lessons, and step into 2025 with fresh energy and intention.

PS, if you love this idea (and the podcast in general!), don’t forget to subscribe, tell your friends, and leave me a review—it helps so much.

Next:
Listen to Lesson one January’s highlight here

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
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Welcome to Human Design for Marketing podcast!

In today's episode, I am diving into topic that sparks both fascination and friction for many of us, that is, AI!

The arch-journey I went through (I am assuming I am not alone in this) with the initial excitement about AI, then the frustration and resistance aka friction in using AI - to then coming back to accepting the innovative side of AI with curiosity and 'play' (hello my Gate 3).

Now, as a sacral being focused on doing work that feels aligned and fulfilling, AI felt like the ultimate collaboration partner - at first - ie, cost-efficient, fast, and able to handle tasks that otherwise felt draining. It was a game-changer for speeding up processes and taking some of the grind out of running a small business.

But on the flip side, I noticed a disconnect. The copy produced didn’t feel like my voice, which is a cornerstone of my brand and authenticity. As someone who loves writing and crafting content, relying on AI for this took some of the joy out of my creative process.

Well, this is the tension / friction I am exploring today and I am certain many business owners can relate to this. 

So let's find out how I have balanced things out and perhaps it will benefit you as spiritually attuned individuals to use AI in a way that honors your individuality while still reaping the benefits of this powerful tool - all in the spirit of co-creation and collective service.

Enjoy!

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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Hi all, in this episode I'm diving into a topic close to my heart and that's something I have strived so much to excel at, ie, getting paid to do what I love and what makes me #litupandliberated - true generator style! Which is my definition of abundance.

Now, regardless of your Human design type, you do realize that you got into business and became entrepreneurs because you wanted to do the work that;
you love doing..
that is fulfilling..
that has a positive impact on others..
and to have a sense of freedom to live your life the way you want to live it -

..which means it requires us to be paid for doing that work. And that is the definition of true abundance for most of us.

And today, we are exploring this from the lens of Human Design gate 14 (affluence) which is transiting right now as I record this. I interpret this energy for marketing as energy of monetizing our gifts and skills.

We are exploring deeper topics like:

• Overcoming self-compromise - which is the shadow frequency of gate 14
• Breaking patterns of people-pleasing and self-sabotage (true personal story)
• Attracting abundance through personal alignment yet not masking internal blocks  behind it

And whether you have Gate 14 defined in your chart or not, it's a major theme and arch-experience for all personal and business success.

Now that's not all, given the powerful selling season in the HD transits, I'm also bringing upcoming gates that are supportive for selling and personal power:

• Gate 14 (Current): Abundant energy of monetizing your gifts
• Gate 34 (Upcoming tranist): Gate of Power, personal confidence & empowering others to bring transformation
• Gate 9 (transits around Black Friday): About focusing on intentional, precise information to nail your offers or sales strategy + removing the resistance around selling your offers

All with real-time examples from my business aka BTS juicy stuff!

So tune in to get all the bits and if you have any queries or aha's to share, drop into my IG DMs, I will be responding to you all personally.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design