Get your notes app ready, my friend, because we’re going in today. If you’re still feeling a little confused when it comes to specificity and filling in the blanks for all the hooks I share with you, this episode will help everything fall into place. Have you noticed that the people growing the fastest on Instagram right now, are not the most polished, they’re the most human?  This is what is working right now, and we are seeing it everywhere from huge corporate brands to smaller brands who have grown their audiences exponentially. We’ll look at examples from big brands, viral trends and everyday creators to show you how specificity and sharing your unique perspective can help you connect with your audience and grow your business. 

In this episode we’ll be covering:

• The problem with generic advice and what’s really working on Instagram right now. 
• The type of content helping people grow the fastest right now is human content. 
• Building real relationships with your audience when there is such a lack of trust online right now.
• How to turn a generic hook into content tailored to your niche using identifiers and specificity that will resonate with the right people.
• Finding the personal connection for your business content by sharing YOU (hint: sharing doesn’t mean oversharing!)

Featured content in this episode:

• Ourwintonhome: Imagine having your kids grow up here
• Glenwildartstudio: Dollar Tree DIY
• Gadget.life.withme: Handy gadget you didn’t know existed
• Candaces_canvasses x ​​glazedoverstudio: Diet Coke
• Candaces_canvasses x ​​glazedoverstudio: Paint my tomato basil mozzarella plate
• Thehousethatholds: How can I help?
• Simplywell.lydia: No counter space but do have
• Plant.forward.families: I wish more people knew
• Dermarkologist: I wish more people knew (list)

Recommended episodes:

• Episode 56: The Reel That Had Me Clicking Buy Immediately
• Episode 60: Nail Your Short Form Videos with This Simple Formula
• Episode 83: Use the REP Hook Formula and Start Filling in the Missing Pieces
• Episode 92: This is the Era of Experiences and Belonging
• Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
• Episode 108: Why You NEED To Take Content Creation Seriously

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