The Impact of AI on the Amazon Community

In this engaging and thought-provoking episode of Seller Sessions, Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian's in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation.

⚡ AI's Disruption in Design and Creativity

Dorian opens up about the initial panic felt when AI tools began generating high-quality visuals. "I saw the output and thought, damn, I might be out of a job." But rather than resisting, Dorian and his agency chose to embrace the wave, recognizing parallels with past revolutions like the advent of Photoshop or the shift from hand-drawing to digital.

Danny draws powerful comparisons with the music industry:

• Musicians once dismissed electronic music as "not real."

• Then, those same musicians feared the internet (LimeWire) stealing their art.

• Now, the creators born in that era are pushing back against AI-generated tracks.

💡 Key Insight:

"Innovation is taking the past and turning it into the future." – Danny McMillan

🔁 The Cycle of Resistance and Acceptance

They explore how every generation resists the next wave, only to later adopt its practices. AI is no different. Whether it's visual design or music, Danny highlights how perception, pride, and personal investment often cloud judgment.

Dorian poses a brilliant consumer test:

"What if you discover your favorite new track is AI-generated?"

Danny's take: The consumer doesn't care—music is emotion, not process. Only purists object.

📈 Leveling the Playing Field with AI

Dorian highlights the true strength of AI isn't just design output—it's in research and ideation. His team shifted focus from image generation to deeper audience analysis. What once took a team of 5 researchers can now be synthesized quickly through AI.

Danny supports this with an excellent analogy:

The floor has risen. Fiverr-quality work now looks significantly better thanks to AI. But those with domain expertise—like seasoned designers or copywriters—still outpace novices by leveraging AI to multiply their knowledge and creativity.

🎯 Final Takeaway

This episode is a powerful reminder that while AI raises the quality baseline, true mastery comes from leveraging that power with experience and insight. Whether you're a designer, musician, or entrepreneur, resisting change ensures irrelevance—but embracing it wisely positions you at the forefront of innovation.