January 18, 2022

The Importance of Niching Down in Biz with Mallika Malhotra

34 minutes

How do you feel when someone asks you what your niche is?

If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you.

I'm so excited to introduce Mallika Malhotra to all of you in the third episode of the Talk Copy to Me podcast.

Mallika is a brand photographer, an award-winning brand strategist, and the founder of The Brand Attraction Society. Mallika started her career working in corporate advertising working for huge brands like Loreal and Oil of Olay, and now she helps women entrepreneurs get clear on their brand message, show up as the face of their brand, and niche down so they can best serve their most ideal clients.

Here, we'll talk about niching down, how to know if you're ready, what to do if the niching doesn't work out so well for you, and how the process of doing all of this will make you a more confident business owner.

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EPISODE 003.

Read the show notes and view the full transcript here: https://erinollila.com/niching-down-with-mallika-malhotra/

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Learn more about Mallika Malhotra

Mallika Malhotra is an award winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Connect with Mallika