In this episode of Art of the Brand, Camille and Phillip dig into the collapse of trust across today’s biggest brands—from the Alo Yoga influencer lawsuit to the bizarre Clear Protein launch by Arrae.T his isn’t just about PR misfires. It’s about what happens when you abandon your brand pillars, forget who you're talking to, and think virality can replace strategy. We also break down Amazon’s quiet monopoly, the new rules of algorithm visibility, and what every founder needs to rethink in 2025