I get this one a lot.

"Coach, I'm getting stock [or RSUs, ISOs, PIUs, Phantom, etc. etc.] as part of my compensation package. How do I value this? How do I gauge what the right amount is?"

FYI…that's Restricted Stock Units, Incentive Stock Options, Profit Interest Units, Phantom Stock (yes, it's a thing) and several other variations of stock-ish type compensation.

Well, like just about everything everybody ever asks me, this comes down to a number of considerations and what's important to you.

There is no cookie-cutter formula however, I'm never at a loss for ways to help you consider your options (see what I did right there?).

Join me today for What to Know About Startup Equity When Negotiating Your Job Offer!

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--Andy