The buyer’s journey isn’t a funnel anymore — it’s chaos. Google calls it the Messy Middle… and they’ve got the data to prove it.

In this episode, Michael Jans breaks down Google’s landmark behavioral-science study Decoding Decisions — and shows independent insurance agencies how to use the six psychological biases that actually drive buying behavior:

✅ Social Proof

✅ Authority

✅ Scarcity

✅ Power of Now

✅ Power of Free

✅ Category Heuristics

You’ll learn how to stack these triggers, eliminate friction, and meet buyers where they loop — on LinkedIn, email, podcasts, and beyond.

Plus, Michael connects the dots between the Messy Middle and the coming AI revolution that will reshape how agencies attract, convert, and retain clients.

🎯 Funnels are linear. The customer journey isn’t.

🎧 Listen now and get the science behind your next big growth leap.

In this 10-minute episode, Michael Jans sits down with tech pioneer Frank Sentner, who’s been building technology for the insurance industry since 1976 — long before most agents knew what a modem was.

Together they trace the path from the first digital ACORD forms to modern-day AI. You’ll hear:

If you’ve ever wondered how to separate the gold from the garbage in today’s AI hype, this is your short course in sanity.

🎧 Listen now — it might save you from your next bad software decision.

Insurance agency owners don’t have time for fluff — so here’s your seven-minute intelligence briefing from the trenches.

This week, Michael Jans fires off six rapid-fire insights you need to know:

🚗 Tesla gets busted (and proves agents are still the smart money 😉)

📉 Commercial lines soften — but not all markets

🤝 Networks gain power — and access is everything

🤖 57% of InsurTech deals now flow to AI-first firms

💰 Carrier investments quietly become the new margin shield

⚡ AI doubles every 4–7 months — and you cannot afford to sit this one out

When tech moves this fast, the winners are the ones who act fast and think smart.

🎁 Want the free AI Buyer’s Guide (v2) before it drops publicly?

Email Michael at [email protected] and say “Send me the Guide.”

Every week, a new AI company shows up promising to revolutionize your agency. Most will vanish before your next renewal cycle.

The problem isn’t too few tools — it’s that most agency owners don’t have a system for buying them.

In this episode, Michael Jans lays out his 8-Point AI Buyer’s Filter — the same framework he uses to separate the brilliant from the bogus. You’ll learn how to evaluate:

If you’ve ever felt overwhelmed by AI noise or pressured by slick sales decks, this episode is your BS detector.

🎧 Listen in — and learn to buy AI like a strategist.

In just seven minutes, Michael Jans cuts through the noise and delivers six powerful bullets every insurance agency owner needs to know right now: slowing premium growth, looming soft market conditions, new AI tools (and red flags), carrier adoption pitfalls, and the single biggest missed play in the industry.

If you’ve been wondering how to separate hype from opportunity, this briefing is your shortcut. Get the signal without the noise—then decide how you’ll lead your agency into growth while others stumble.

Most agencies underestimate the single biggest lever for growth: revenue per customer. In this episode, Michael Jans reveals why just a $200 bump in average revenue per client compounds into millions of dollars in income, higher retention, richer EBITDA, and premium valuation.

You’ll discover:

Plus, Michael shares free resources — including the Client Optimizer Tool and the AI Divide Report — to help you move from wondering and waiting to leading and winning.

👉 Listen now and make sure you’re on the right side of the AI Divide.

Every week, Michael Jans cuts through the noise to deliver six signals that matter for independent agency owners. In this 7-minute briefing:

Plus: who got bought this week, and why niches always win.

👉 Subscribe for your weekly dose of growth intelligence — fast, focused, and built for Insura-Preneurs.

In this episode, Michael Jans unpacks Robert Cialdini’s timeless Influence and reveals how the 7 principles of persuasion shape every decision your prospects make. From reciprocity to scarcity (and the surprising “eighth” principle of unity), you’ll hear research, stories, and field-tested applications you can put to work immediately in your agency.

Discover why some agencies grow in leaps while others drop money on the way to the bank — and how to stop leaving half your growth behind. Plus: a behind-the-scenes look at Michael’s own career breakthroughs and the simple tactics you can steal today.

Insurance News Brief with Michael Jans

In less than 7 minutes, Michael Jans delivers the week’s must-know news for serious Insura-Preneurs.

Short. Timely. Actionable. Stay future-proof in a fast-changing industry.

AI is the fastest-adopted technology in history—and it’s splitting the insurance industry in two. Some agencies are systematizing AI to drive growth, while others are dabbling and drifting into danger.

In this episode, Michael Jans sounds the alarm on 10 red flags that put your agency at risk—from the “expensive hobby” trap to the compliance catastrophe—and shows how to avoid them.

You’ll discover:

If you want to stay safe, grow faster, and protect your agency’s valuation, this episode is your wake-up call.