The Insura-Preneur Podcast

The independent agency channel is changing fast—and the firms that see the shifts early will take the lead.

In this episode, Michael Jans breaks down six critical developments reshaping growth, profitability, risk, client expectations, and agency valuation in the next 6–18 months.

You’ll hear what the data actually says about AI adoption, why cyber insurance growth is both a financial and ethical imperative, how top agencies are driving organic growth even in tough markets, and the new frontier of AI-driven claims fraud.

If you’re an agency principal, marketing leader, or someone responsible for strategic planning—this is your briefing.

There’s a trillion-dollar wave of capital chasing AI in insurance. The question is — will your agency ride it or get rolled by it?

In this episode, Michael Jans lays out the 5-Step AI Playbook for Insurance Agencies:

Straight talk. No hype. Just a clear path from overwhelm to opportunity.

Subscribe, listen, and get your agency ready for the AI age.

AI is accelerating faster than any technology in history — doubling in power every four to seven months. What does that mean for the independent insurance agency system?

Michael Jans sits down with Marc Lanzkowsky, founder of Lanzko AI and 30-year veteran of the insurance world — attorney, carrier exec, and IT innovator — to explore how AI is reshaping compliance, claims, and operations.

You’ll hear:

A fast, thought-provoking conversation — one that might just reshape how you lead your agency through the next 36 months of transformation.

🎙️ Hosted by Michael Jans

Follow for new episodes of AI for the IA — where independent agencies learn how to think, act, and grow with intelligence.

When you’ve spent decades inside the independent agency system, you know the pain of underwriting chaos — juggling dozens of carriers, appetites, and rules that never seem to match up.

That frustration drove Trace Meek, a third-generation agency owner, to build something extraordinary: Ask Fetch — an AI-powered underwriting and quoting platform that cuts hours of manual work down to under 90 seconds.

In this episode, Trace shares:

Listen in — this one’s not theory. It’s the future unfolding, one frustrated agent at a time.

🎙️ Hosted by Michael Jans, Founder of The Society of Insura-Preneurs.

Once a week, Michael Jans — founder of the Society of Insura-Preneurs and one of the most trusted voices in insurance marketing — drops into your world for seven focused minutes of high-impact insight.

Each episode packs six real-time bulletins on the forces shaping our industry: carrier performance, underwriting trends, tech disruption, and what it all means for your agency’s growth.

From profit margins to AI breakthroughs, you’ll get the data, context, and strategic edge to stay informed, stay sharp, and stay ahead.

🎙️ Subscribe now and make seven minutes the most profitable part of your week.

The buyer’s journey isn’t a funnel anymore — it’s chaos. Google calls it the Messy Middle… and they’ve got the data to prove it.

In this episode, Michael Jans breaks down Google’s landmark behavioral-science study Decoding Decisions — and shows independent insurance agencies how to use the six psychological biases that actually drive buying behavior:

✅ Social Proof

✅ Authority

✅ Scarcity

✅ Power of Now

✅ Power of Free

✅ Category Heuristics

You’ll learn how to stack these triggers, eliminate friction, and meet buyers where they loop — on LinkedIn, email, podcasts, and beyond.

Plus, Michael connects the dots between the Messy Middle and the coming AI revolution that will reshape how agencies attract, convert, and retain clients.

🎯 Funnels are linear. The customer journey isn’t.

🎧 Listen now and get the science behind your next big growth leap.

In this 10-minute episode, Michael Jans sits down with tech pioneer Frank Sentner, who’s been building technology for the insurance industry since 1976 — long before most agents knew what a modem was.

Together they trace the path from the first digital ACORD forms to modern-day AI. You’ll hear:

If you’ve ever wondered how to separate the gold from the garbage in today’s AI hype, this is your short course in sanity.

🎧 Listen now — it might save you from your next bad software decision.

Insurance agency owners don’t have time for fluff — so here’s your seven-minute intelligence briefing from the trenches.

This week, Michael Jans fires off six rapid-fire insights you need to know:

🚗 Tesla gets busted (and proves agents are still the smart money 😉)

📉 Commercial lines soften — but not all markets

🤝 Networks gain power — and access is everything

🤖 57% of InsurTech deals now flow to AI-first firms

💰 Carrier investments quietly become the new margin shield

⚡ AI doubles every 4–7 months — and you cannot afford to sit this one out

When tech moves this fast, the winners are the ones who act fast and think smart.

🎁 Want the free AI Buyer’s Guide (v2) before it drops publicly?

Email Michael at [email protected] and say “Send me the Guide.”

Every week, a new AI company shows up promising to revolutionize your agency. Most will vanish before your next renewal cycle.

The problem isn’t too few tools — it’s that most agency owners don’t have a system for buying them.

In this episode, Michael Jans lays out his 8-Point AI Buyer’s Filter — the same framework he uses to separate the brilliant from the bogus. You’ll learn how to evaluate:

If you’ve ever felt overwhelmed by AI noise or pressured by slick sales decks, this episode is your BS detector.

🎧 Listen in — and learn to buy AI like a strategist.

In just seven minutes, Michael Jans cuts through the noise and delivers six powerful bullets every insurance agency owner needs to know right now: slowing premium growth, looming soft market conditions, new AI tools (and red flags), carrier adoption pitfalls, and the single biggest missed play in the industry.

If you’ve been wondering how to separate hype from opportunity, this briefing is your shortcut. Get the signal without the noise—then decide how you’ll lead your agency into growth while others stumble.