If you're flat-out scared to stop chasing every advertising and social media opportunity, but you're also exhausted from keeping up with the constant changes, you need to hear this episode. Today, I'm sharing five popular marketing tactics I don't use to market my own business. Trust me, you'll be surprised by what I don't do. I hope it gives you the freedom to "cut the fat" from your own marketing task list and simply focus on what has actually been proven to bring you new clients.

Do you struggle with how to price your services as an interior designer, home stager, window professional, or pro organizer? The real issue isn't how to price, but instead how to take control of your perceived value. Perceived value is another way of stating "how valuable you appear to be" to a potential client. Today on The Kate Show, I'm sharing the top nine mistakes that are damaging your perceived value as a professional. Are you making any of these? Let's find out.

Whether you are an interior designer or not, if you would like a real-life perspective on how to thrive amidst discomfort in your business and flex your faith vs. worry muscles, this episode is for you. Being invited to speak at this high-level retreat in the distinguished Kimpton Rowan Hotel was a huge growth marker for my business and quite an honor. I had amazing conversations with luxury interior designers from Orange County and beyond over the two-day retreat, and I walked away with a deepened appreciation for the hurdles one must jump over to become a successful designer.

I'm not sure which is more difficult — figuring out a topic for a newsletter or blog post or actually writing the darn thing. Do you struggle with this, too? If you know what you want to write about but can't seem to craft the words around it, or you can't figure out what topic to write about (much less how to write it!), you are in the right place. Today on The Kate Show I'm sharing 10 blog post topics and 10 email newsletter topics, each with general outlines to get you started.

This episode of The Kate Show is for any interior designer, home stager, window pro, or organizer who worries that she'll never be successful, or that the success she already has simply won't last. For those of you who might no longer experience these struggles, you will find much camaraderie in this very personal, transparent episode.

The home industry is crazy right now. I have seen most designers, stagers, and beyond fall into one of two camps: Either they are wildly busy and losing their minds, or they are scrambling to make ends meet and wondering if their businesses will last through 2021. If your goal is to help your home industry business create steady revenue even when the economy does weird things, you need to hear this episode.

Often, the key to success in business isn't about knowing the right people, but about being the right person — one that is willing to learn and work hard. If you are looking for a legacy business that exemplifies empowerment, look no further. Today on The Kate Show, you'll learn that most of the obstacles we face as aspiring entrepreneurs are internal. What we believe about ourselves and the world around us holds us back. If you think you can't do something because: 1) You are too young or old, 2) You were born into rough circumstances, or 3) You don't look like everyone else in your community, well, then you are in for a really strong dose of hope and a whole lotta elbow grease. Let's get into today's conversation with Roger.

On today's episode of The Kate Show, I'm speaking with Openhaus co-founder Carson Clement. Rather than simply showing your customers a photo of your SideDoor product, Openhaus 3D home tours will let you show it in your client's actual home. This gives context to what you are selling and can make that sale so much easier. If you aren't selling products, Openhaus can be a great way to showcase your portfolio with professional, immersive virtual tours.

Today on The Kate Show, I am speaking with the charming Rick Campos of Design Biz Survival Guide. If you've ever felt like you and your design firm needed a survival guide, well, you were right. Building a strong business and creating a lasting legacy requires a community. In this interview, Rick shares deep insights on the struggles that home professionals face over and over again, why he calls himself a "recovering interior designer", and how he can help each of you move forward. Don't miss these words of entrepreneurial wisdom.

Guys, SideDoor recently released the best feature ever. You can now embed your collections and products directly into your own website. SideDoor's new iFrame embed feature is so exciting to me as a marketer because it makes implementing and selling products so much easier. If you haven't at least investigated this platform yet, you need to before you get left behind. Today, I'm going over my suggested step-by-step process for selling with SideDoor. It's one thing to have an amazing tool like this at your disposal, and it is quite another to actually start making sales. If you nail it, you can truly set your business up with a brand new income stream that doesn't require hours of unbillable time.