Have you ever wondered how you could up-level your paid client consultations? Whether you are an interior designer, home stager, professional organizer, or window treatment specialist, your consultation time is valuable. If you aren't already charging a premium rate for those consults, you'll need to after gleaning all the wisdom from today's interview.

I can't believe how much time I used to spend marketing my business. Before I ran a marketing agency, I ran a copywriting business. A failing one. Looking back, all that wasted time and money was a rite of passage. I didn't know what I didn't know, but now that I know it, I'm sharing it with all of you. I'm that weird marketer who tells you to spend LESS time on your marketing, not more. If you are struggling with marketing overwhelm or flat-out marketing discouragement, you need to hear what I'm about to say today. You might be doing a lot of marketing tasks that you simply don't need to do. And you might be outsourcing tasks that don't even need to be done — by you or by anyone else.

As an interior designer, home stager, professional organizer, or window treatment business owner, you have too many responsibilities and not enough help (or time) to keep everything moving forward. Because of this, if you're anything like me, you may have started relying on apps for, well, everything. Today I'm sharing 10 amazing and fairly new apps, plus five core apps, that you and your home industry business will love. And they don't involve launching any tech devices across the room.

You started a business and now you are questioning everything about your identity. Your skills, your talents, the value you bring to the world — everything you once believed about yourself is now held in question. And the insecurities you had previously? Well, those have likely gotten worse. If this sounds like you, you need to take a few deep breaths and listen to this episode. I'm not going to give you some feel-good advice or tell you things that aren't true. I'm going to share something about imposter syndrome that the internet forgot to mention.

Today's topic was requested by successful home stager Theresa Ceglio of We Stage Jacksonville:

Home stagers get a lot of push back in this hot seller's market both from the agents and home sellers. They feel they don’t need to do anything to their listings or properties because everything is selling so quickly. I work with agents that see the value in staging and won’t take a listing if they won’t stage it.

How can we as stagers really get through to those who are leaving so much money on the table? They have the stats, they see what’s happening and I know they know what other agents are making in extra commissions but they just don’t budge. We educate constantly but so many are missing out and that translates to us missing out, too.

If you're a home stager who is getting frustrated with the realtors in your area who simply don't seem to value staging, this episode is just for you.

If you don't have a defined sales funnel for your home industry business, you'll find that marketing feels very difficult and expensive. You might even feel like nothing is working - which is not a great feeling to have! I've talked for dozens of hours on the importance of having a sales funnel, and today I'm breaking down the framework of an ideal home industry sales funnel. Consider this a template for getting more leads, faster. This is your roadmap to marketing that is fruitful and measurable.

Today on The Kate Show, I'm sharing a lightweight business model that has become popular with home professionals who want the flexibility of working remotely, but they don't want to offer e-design. The cool part about this consultancy business model is that you can still meet with clients in person, just as you would for a normal, on-site consultation. But unlike traditional services, you wouldn't then need to do all the planning and sourcing for the client - unless you wanted to offer that upgrade. Don't miss this transformational episode.

Today on The Kate Show, I'm sharing five key areas in your marketing that are likely far too generic. If you are suffering from a lack of clients, despite an overall booming home industry (circa 2020 and 2021), the issue might not be external (i.e. the economy, your location, YOU). The issue could very well be that you just aren't vocalizing what you want. Today, let's put a voice behind those internal needs and desires and make them external declarations.

Today on The Kate Show, I'm sharing 4 simple ways you can connect with followers. This will push you out of your comfort zone, as it should. This will help you achieve the goal of higher interaction rates on your posts, and it definitely isn't magic. It's about being a real person. It's about being yourself.

Are you stressed out because you aren't getting new clients from social media? Today's episode of The Kate Show might be one of the most enlightening episodes I've ever selected for the show. Listen to it, and you'll walk away with an entirely different perspective on what social media is actually supposed to be doing for your business.