You started a business and now you are questioning everything about your identity. Your skills, your talents, the value you bring to the world — everything you once believed about yourself is now held in question. And the insecurities you had previously? Well, those have likely gotten worse. If this sounds like you, you need to take a few deep breaths and listen to this episode. I'm not going to give you some feel-good advice or tell you things that aren't true. I'm going to share something about imposter syndrome that the internet forgot to mention.

Today's topic was requested by successful home stager Theresa Ceglio of We Stage Jacksonville:

Home stagers get a lot of push back in this hot seller's market both from the agents and home sellers. They feel they don’t need to do anything to their listings or properties because everything is selling so quickly. I work with agents that see the value in staging and won’t take a listing if they won’t stage it.

How can we as stagers really get through to those who are leaving so much money on the table? They have the stats, they see what’s happening and I know they know what other agents are making in extra commissions but they just don’t budge. We educate constantly but so many are missing out and that translates to us missing out, too.

If you're a home stager who is getting frustrated with the realtors in your area who simply don't seem to value staging, this episode is just for you.

If you don't have a defined sales funnel for your home industry business, you'll find that marketing feels very difficult and expensive. You might even feel like nothing is working - which is not a great feeling to have! I've talked for dozens of hours on the importance of having a sales funnel, and today I'm breaking down the framework of an ideal home industry sales funnel. Consider this a template for getting more leads, faster. This is your roadmap to marketing that is fruitful and measurable.

Today on The Kate Show, I'm sharing a lightweight business model that has become popular with home professionals who want the flexibility of working remotely, but they don't want to offer e-design. The cool part about this consultancy business model is that you can still meet with clients in person, just as you would for a normal, on-site consultation. But unlike traditional services, you wouldn't then need to do all the planning and sourcing for the client - unless you wanted to offer that upgrade. Don't miss this transformational episode.

Today on The Kate Show, I'm sharing five key areas in your marketing that are likely far too generic. If you are suffering from a lack of clients, despite an overall booming home industry (circa 2020 and 2021), the issue might not be external (i.e. the economy, your location, YOU). The issue could very well be that you just aren't vocalizing what you want. Today, let's put a voice behind those internal needs and desires and make them external declarations.

Today on The Kate Show, I'm sharing 4 simple ways you can connect with followers. This will push you out of your comfort zone, as it should. This will help you achieve the goal of higher interaction rates on your posts, and it definitely isn't magic. It's about being a real person. It's about being yourself.

Are you stressed out because you aren't getting new clients from social media? Today's episode of The Kate Show might be one of the most enlightening episodes I've ever selected for the show. Listen to it, and you'll walk away with an entirely different perspective on what social media is actually supposed to be doing for your business.

Airbnb, VRBO, and the entire short-term rental market are BOOMING. As an interior designer, home stager, or professional organizer, there is no reason why you can't get in on this action. So if you are looking for a new niche, this might be it. Today on The Kate Show, I am interviewing two pioneers in the short-term rental entrepreneurship space, Annette and Sarah of Thanks for Visiting. This info-packed episode will inspire you to niche down and scale-up in the right ways - right for your brand and right for your host-clients.

As our businesses shift and grow, it is possible to outgrow your original ideal client. On today's episode of The Kate Show, I'm sharing a strategy that will help you redefine your ideal client, restructure your flagship service offering, and actually speak directly to your leads in a way that makes hiring you not just a want but a need.

In today's episode of The Kate Show, I'm teaching you how to become the home professional who knows the right people. If you've listened to Episode 153, in which I shared actual scripts for connecting with referral partners, this episode is not a repeat. Rather, it builds off the methods and strategies I shared previously, with specific positioning toward realtors and similar professionals. Business is about relationships. When you embrace this, the likelihood of your business growing quickly will greatly increase.