Wouldn't marketing be easier if you just knew what to say...ahead of time? Planning your content marketing in advance is smart for two reasons: First, it allows you to marinate on the topics ahead of time and avoid writer's block when the time comes to create. Second, it allows you to batch create content. I've adapted the process my agency uses for content planning into something that makes sense for home professionals like you. If you are looking to create cohesive, professional marketing content for your interior design, home staging, organizing, or window treatment business, you need to hear this episode.

As you assess your expenses in the New Year, you might be wondering whether you're paying too much when you combine the costs of the dozens of online tools you use to run your business. Whether you use multiple platforms that happen to offer the same features, or you simply don't need the features you first thought you needed, now is the time to clean house.

On this episode of The Kate Show, I'm walking you through how to assess and downsize the number of paid online tools you use, and pay for fewer (but more premium) tools that will get you further ahead in business. It's time to stop overpaying and underusing.

Can you spot a "bad client" a mile away? For years, I struggled with this and still occasionally let one slip through. After assessing my own misjudgments (late night worrying about how on earth I got my team into such a predicament, basically) and after speaking with many of you who have generously shared your "nightmare client" stories, I thought it was worth an episode. If you are new to the home industry, or if you keep working with PITA clients (that's pain-in-the-ass, in case you're wondering), you might be relieved to know there are clear red flags, and even some yellow caution flags, that should alert you to proceed with caution or simply end the interaction. Let's talk about them.

Your costs need to increase, and you aren't sure how to tell them. Lead times aren't getting any shorter, and demand remains high, at least for now. How do you expertly explain to your upcoming and current clients that they might have to pay more and wait longer for their projects to be completed?

Today on The Kate Show, we are discussing exactly that, along with handy scripts you can copy and paste. If you struggle to find the right words, consider this your own personal podcast episode.

If you've heard the phrase, "Mindset is everything," and felt a little confused about what to do with that fact, this episode of The Kate Show is for you. Today, I'm having another conversation with fellow home industry marketing entrepreneur, Salimah Mamdani, about all the mindset shifts that need to happen if you are trying to grow your business as a designer, stager, organizer, or window treatment professional.

If you're flat-out scared to stop chasing every advertising and social media opportunity, but you're also exhausted from keeping up with the constant changes, you need to hear this episode. Today, I'm sharing five popular marketing tactics I don't use to market my own business. Trust me, you'll be surprised by what I don't do. I hope it gives you the freedom to "cut the fat" from your own marketing task list and simply focus on what has actually been proven to bring you new clients.

Do you struggle with how to price your services as an interior designer, home stager, window professional, or pro organizer? The real issue isn't how to price, but instead how to take control of your perceived value. Perceived value is another way of stating "how valuable you appear to be" to a potential client. Today on The Kate Show, I'm sharing the top nine mistakes that are damaging your perceived value as a professional. Are you making any of these? Let's find out.

Whether you are an interior designer or not, if you would like a real-life perspective on how to thrive amidst discomfort in your business and flex your faith vs. worry muscles, this episode is for you. Being invited to speak at this high-level retreat in the distinguished Kimpton Rowan Hotel was a huge growth marker for my business and quite an honor. I had amazing conversations with luxury interior designers from Orange County and beyond over the two-day retreat, and I walked away with a deepened appreciation for the hurdles one must jump over to become a successful designer.

I'm not sure which is more difficult — figuring out a topic for a newsletter or blog post or actually writing the darn thing. Do you struggle with this, too? If you know what you want to write about but can't seem to craft the words around it, or you can't figure out what topic to write about (much less how to write it!), you are in the right place. Today on The Kate Show I'm sharing 10 blog post topics and 10 email newsletter topics, each with general outlines to get you started.

This episode of The Kate Show is for any interior designer, home stager, window pro, or organizer who worries that she'll never be successful, or that the success she already has simply won't last. For those of you who might no longer experience these struggles, you will find much camaraderie in this very personal, transparent episode.