How do you market your business if you've relocated? There's nothing worse than getting to a new location and having the stress of moving and unpacking, only to realize that you have no projects lined up and not so much as a warm lead in your inbox.

But there is good news! This discouraging situation is highly preventable. If you've already moved and haven't done any of the marketing preparation I am sharing today, don't worry. You can play catch-up. However, I do hope you're reading (or listening to) this 3-12 months prior to moving.

The action plan and timeline I'm going to give you in this episode are intended to help you make sure you have one or two clients already lined up. If you are about to relocate your business, you need to read (or hear) this.

Are you feeling uneasy about whether you are doing everything you can to market your design, staging, organizing, or window treatment business? If so, it's time to refocus. Don't let yourself get stuck in a rut, doing the same marketing tasks over and over without ensuring that one flows into the next and that you can track the appropriate results.

Spoiler alert: Not every marketing activity should result in new clients. For example, pinning on Pinterest will not directly bring you more clients, but pinning your blog posts will increase your website traffic, which is crucial for getting those coveted clients.

If you are feeling frustrated and confused by the lack of results in your marketing, consider today's episode the pause button. Let's assess what you should be doing and how it should all work together to grow your business.

Today's episode of The Kate Show isn't a tutorial on how to be a great mompreneur — because I actually have no idea how to do that. Instead, I'm sharing a few of the struggles, solutions, and boundaries I've uncovered thus far in my journey. If you run a business and have kids or plan to in the near future, it's time to listen up. It's about to get real.

Have you ever wished you could hire someone to help with your interior design firm without having to spend weeks training them or months holding their hand? If so, it's time to consider skipping your next intern and jumping straight to a true, experienced professional. Today's guest on The Kate Show is easily seen as the fairy godmother of interior design businesses. She's experienced, she adapts to your business, and she will make your business more efficient while helping you stress less.

If I could go back to 2014 and give myself some words of wisdom as a new business owner, I'd have a lot to say. I'd give myself a heads-up on every mistake the "older" me would make and share how the "younger" me could avoid those pitfalls. The thing is... Those experiences, especially the bad ones, brought me something incredibly valuable as an entrepreneur: Wisdom.

My friend, today's episode of The Kate Show is for the newbies. If you recently started your journey in the home industry, as in, you launched your business less than two years ago, you'll want to listen closely. I'm not dropping any wisdom that is new to the face of the earth, but if you can take a nugget of something with you to make your journey easier, then my job will be complete and I'll shut down my podcast. Just kidding, I have a lot more podcasting to do.

Do you use Linktree in your Instagram bio? While it's popular and seems like a great idea, Linktree is actually taking all the traffic that should be going directly to your website. This is no fault of Linktree; it's just how technology works. Rather than using a third-party tool like this to redirect your social media fans to wherever they need to go, and thus lose the website traffic, you should instead be using a page on your own website for this exact purpose. Today on The Kate Show, I'm showing you exactly how to set up your own version of Linktree and why pit really, really does matter.

In the interior design world, delays and backorders happen, even on a regular day. Add into the mix both economic and political global upheaval — with a dash of supply chain issues — and you've got yourself a cocktail that isn't all that easy to swallow. How do you keep track of which products or materials are ordered, en route, delayed, or delivered? You might have to hire a team member for that position or somehow squeeze it into your already-full schedule. Or...you might want to work with a specialized company. Interior designers, meet MaterLog, your single contact to track all of your deliveries and help you troubleshoot issues as soon as they arise. Today I'm speaking with MaterLog founder, Mariah Samost, on how their system works, why they created it, and how many hours per week it saves the stressed-out interior designer.

"I need an email sequence, but I'm not sure what it should say."

If you've ever thought about this, you aren't alone. Unfortunately, there are many coaches and online course creators who will try to convince you that your home industry business needs a long, complex email sequence in order to generate leads. While this might be true of other industries, it's not an effective strategy for interior design, window treatment, home staging, or organizing businesses.

Not only does that advice result in a massive amount of work for you, but it also annoys the heck out of the unfortunate souls on your email list. Annoyed people won't hire you. If you want to stop sabotaging your leads and putting a big, heavy roadblock in your sales funnel, you need to hear this episode of The Kate Show.

Today I'm sharing the three-part email sequence your home industry business should be using. Email newsletters and email marketing in general are powerful tools, but they can't be used in the exact same way across all industries. The home industry is cultivated by relationships and referrals. Waves of marketing emails will quickly wipe out what you've built, but a steady and reasonable trickle will promote long-lasting business growth.

"Live and learn," has been the most cliché and yet the most accurate theme of my life, and I know that I'm not alone in this. Today on The Kate Show, I'm getting personal with you and sharing some of my top regrets — and top wins — since starting my business eight and a half years ago. Why talk about my regrets? Because those who don't know their history are doomed to repeat it (another cliché that I firmly believe). If I said I wouldn't do anything in the past differently, I would risk bringing the same old baggage into my future. On the other side of that argument, however, are the things I would do again — the things I am proud of — the things that I didn't think I could do until I did them. If you've made mistakes despite your best intentions, or if you've made great choices without even realizing it, this episode is for you. It is my hope that you will feel seen, heard, and encouraged to keep moving forward in your business.

As someone who runs a marketing agency, I often work with home professionals who are trying to sell a digital product. I KNOW it can be difficult, especially when you are first getting started. Unfortunately, selling digital products isn't as simple as creating a PDF and setting a price on your website. Today on The Kate Show, I'm walking you through how to create, set up, market, and sell your first digital product. I'll be sharing a list of tools I recommend for creating and delivering your product, as well as how to get more eyes on the product itself. If you've dreamed of selling digitally but didn't know where to start, or you've tried and felt stuck, this episode is for you.