"I need more website traffic," is a common statement that hits my inbox from interior designers, home stagers, and organizers who want more clients. However, many business owners aren't aware of their existing website traffic stats. This presents a problem: Unless you know where you are, you can't know where you need to go.

"I look at my website analytics, but I can't make sense of them." Relatable much? If either of these situations describes you, prepare to be enlightened. Today on The Kate Show, I'm breaking down the website traffic and analytics mystery. You'll learn where to find your website data, what parts you should focus on, and how to improve them overall so that you can get more of the right leads coming to your website.

Do you ever feel like growing your business is an insurmountable task? Maybe you have young kids and no extra time. Maybe you're working out of your garage. Maybe you don't "come from money" or you have very few connections. If you are feeling discouraged or intimidated by your lofty business goals, you need to hear the wisdom shared by today's guest.

Today I'm talking with Taylor Angel of Angel's Linings. Not only is Taylor the third generation in her family-run, multi-million dollar business, but she's also the vice president of a brand that eats five-star reviews for lunch.

When you've been in business as long as Angel's Linings (a whopping 45 years), you learn a thing or two about what does and doesn't work. If you want your startup business to become the legacy company that fuels generations to come, or if you need to breathe new life into an older business, this episode of The Kate Show is for you.

Do overthinking, stress, and worry describe your day-to-day while running your business? Do you feel the need to clone yourself just to keep everything together?

If so, today's episode of The Kate Show is for you....and for me. I'm not sure if I've ever had a podcast guest pinpoint SO WELL the exact issue that so many of us female entrepreneurs face: Overthinking, which leads to stress, which leads to stalling, with leads to nothing getting accomplished except poor decisions or chronic indecision.

How do you market your business if you've relocated? There's nothing worse than getting to a new location and having the stress of moving and unpacking, only to realize that you have no projects lined up and not so much as a warm lead in your inbox.

But there is good news! This discouraging situation is highly preventable. If you've already moved and haven't done any of the marketing preparation I am sharing today, don't worry. You can play catch-up. However, I do hope you're reading (or listening to) this 3-12 months prior to moving.

The action plan and timeline I'm going to give you in this episode are intended to help you make sure you have one or two clients already lined up. If you are about to relocate your business, you need to read (or hear) this.

Are you feeling uneasy about whether you are doing everything you can to market your design, staging, organizing, or window treatment business? If so, it's time to refocus. Don't let yourself get stuck in a rut, doing the same marketing tasks over and over without ensuring that one flows into the next and that you can track the appropriate results.

Spoiler alert: Not every marketing activity should result in new clients. For example, pinning on Pinterest will not directly bring you more clients, but pinning your blog posts will increase your website traffic, which is crucial for getting those coveted clients.

If you are feeling frustrated and confused by the lack of results in your marketing, consider today's episode the pause button. Let's assess what you should be doing and how it should all work together to grow your business.

Today's episode of The Kate Show isn't a tutorial on how to be a great mompreneur — because I actually have no idea how to do that. Instead, I'm sharing a few of the struggles, solutions, and boundaries I've uncovered thus far in my journey. If you run a business and have kids or plan to in the near future, it's time to listen up. It's about to get real.

Have you ever wished you could hire someone to help with your interior design firm without having to spend weeks training them or months holding their hand? If so, it's time to consider skipping your next intern and jumping straight to a true, experienced professional. Today's guest on The Kate Show is easily seen as the fairy godmother of interior design businesses. She's experienced, she adapts to your business, and she will make your business more efficient while helping you stress less.

If I could go back to 2014 and give myself some words of wisdom as a new business owner, I'd have a lot to say. I'd give myself a heads-up on every mistake the "older" me would make and share how the "younger" me could avoid those pitfalls. The thing is... Those experiences, especially the bad ones, brought me something incredibly valuable as an entrepreneur: Wisdom.

My friend, today's episode of The Kate Show is for the newbies. If you recently started your journey in the home industry, as in, you launched your business less than two years ago, you'll want to listen closely. I'm not dropping any wisdom that is new to the face of the earth, but if you can take a nugget of something with you to make your journey easier, then my job will be complete and I'll shut down my podcast. Just kidding, I have a lot more podcasting to do.

Do you use Linktree in your Instagram bio? While it's popular and seems like a great idea, Linktree is actually taking all the traffic that should be going directly to your website. This is no fault of Linktree; it's just how technology works. Rather than using a third-party tool like this to redirect your social media fans to wherever they need to go, and thus lose the website traffic, you should instead be using a page on your own website for this exact purpose. Today on The Kate Show, I'm showing you exactly how to set up your own version of Linktree and why pit really, really does matter.

In the interior design world, delays and backorders happen, even on a regular day. Add into the mix both economic and political global upheaval — with a dash of supply chain issues — and you've got yourself a cocktail that isn't all that easy to swallow. How do you keep track of which products or materials are ordered, en route, delayed, or delivered? You might have to hire a team member for that position or somehow squeeze it into your already-full schedule. Or...you might want to work with a specialized company. Interior designers, meet MaterLog, your single contact to track all of your deliveries and help you troubleshoot issues as soon as they arise. Today I'm speaking with MaterLog founder, Mariah Samost, on how their system works, why they created it, and how many hours per week it saves the stressed-out interior designer.