One of the most frequent requests I get from interior designers, home stagers, organizers, and window professionals is this: 

“Can you create a marketing plan for me?”

The short of it is, yes, I spend a lot of time doing this on private consulting calls with my Vault members. The longer version of it is… Why don’t I just pull back the curtain on my easy, six-step strategy process so you can do it yourself? Even if you choose to have me do it for you, you’ll be able to come to our private calls feeling prepared and empowered rather than overwhelmed. Getting rid of the overwhelm is essential if you’re going to move anything forward in your business and become profitable.

Today on The Kate Show, I’m detailing the exact steps you need to take to get your business from rudderless and feeling lost at sea to actually sailing toward your target with a compass that points true north.

If goal-setting feels confusing, obscure, or even scary, you need to hear this episode. If marketing makes you cringe because you have no idea what you’re doing and you’re overloaded with too many ideas and conflicting information, this episode will bring you clarity. Let’s dive into it.

I never thought I’d be talking about robots and artificial intelligence on this podcast. But, here I go. If you’ve heard of ChatGPT-4 (for the sake of brevity, I’ll just call it ChatGPT going forward), you’ve likely also heard that some businesses are attempting to let this AI create all their marketing content. If you think that sounds amazing (and who wouldn’t?), you might also wonder if it’s too good to be true (a sign that you’re a smart human).

Because ChatGPT is still quite new, I decided to interview the bot itself on all things marketing. Primarily, I wanted to know whether it was smart to allow ChatGPT to do time-consuming marketing tasks, such as writing entire blog posts.

Secondarily, I was curious. As a techy person, I’ve largely considered technology to be my friend, but ChatGPT had me feeling a little apprehensive - because if a robot could create free marketing content in seconds, would that content even be effective? Was there a right and a wrong way to use AI in marketing?

ChatGPT was refreshingly transparent when answering my questions. By the end of the interview, I found myself saying niceties such as “please” and “thank you” and got weird satisfaction from watching it type answers to my questions at a scintillating rate. Here are the results of that interview. Enjoy!