Okay — be honest with me for a second. How does your website make you feel? If you're squirming in your seat right now, you are definitely not alone.

I hear this all the time from prospective clients. They know the importance of a quality website, but they are not thrilled with what they have right now. They're worried that their copy doesn't speak to their audience or it doesn't showcase their mission, vision, and values in a way that they want it to. They may feel like there's no personality or it's not clear from their web presence what an incredible experience that they actually do provide for their customers.

Oh, and I also hear from a lot of people how jealous they are of their competitor's websites. They feel frustrated that people who have been in business for a shorter period of time or who may appear to have less experience than them seem to be vocalizing their message with clarity and attracting the clients that they wish that they could reach.

It's time to change all that. For the next few episodes, I'll be sharing a mini-series on web copy discussing how to develop strong Home, About, and Services pages, along with an episode on all the other pages your site might have (or need!). Today, we're talking the good ol' home page.

Is your website up to par? Yes? No? Maybe? Either way, this episode is a must listen.
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EPISODE 004.

Read the show notes and full transcript here:
https://erinollila.com/how-to-write-homepage-copy/
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Learn more about Erin Ollila, host of the Talk Copy to Me podcast
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with your favorite copywriter, Erin Ollila

• Book a Copy Coaching Power Hour so we can adjust your home page together
• Learn more about Erin’s done-for-you website copy services for a complete rebrand
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