Building a retail brand takes more than just hard work—it takes strategic planning and continuous investment in long-term success. In this After the Show segment, we dive into how you can shape your brand and budget effectively to set your business up for future growth.

From smart financial planning to leveraging data for decision-making, this episode covers the core steps to take your retail brand to the next level. Plus, we’ll explore the importance of consistency and treating your brand like an asset to ensure sustained success.

[01:13] Building your brand and increasing awareness  

[02:59] How to allocate your resources strategically  

[04:44] The importance of data-driven decisions  

[05:20] Start budgeting and planning for growth  

[08:21] Focus on long-term brand awareness  

[11:51] Why sales aren’t immediate and why that’s okay  

[14:19] Treat your brand like an asset—invest in its future  

[14:50] Maintaining a consistent look and feel across your business

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