Every 30 seconds, someone buys a Lanolips 101 Ointment - here's how a sheep farm memory became a global beauty empire. This week on The Formula, founder Kirsten Carriol breaks down what it takes to build a brand that lasts in the age of viral trends.

We're exploring how Kirsten's childhood memory of lanolin from her grandparents' sheep farm became the ultimate solution for chronically cracked lips - a problem the massive beauty industry kept getting wrong. She reveals why viral balms are often 'duds,' the crucial distinction between creating a product for Instagram "aesthetic" versus one that actually works, and how a long-haul flight moment led her to launch a brand that counts Lindsay Lohan and Gigi Hadid among its fans.

If you've ever been frustrated by lip balms that promise the world but deliver absolutely nothing, this episode is for you!

PRODUCTS MENTIONED:

Lanolips

The Original 101 Ointment Multipurpose Superbalm $18.95

101 Ointment Multi-Balm Coconutter $14.95 

Lanolin Everywhere Cream $18.95

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CREDITS:

Hosts: Kelly McCarren

Guest: Kirsten Carriol 

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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