Tired of those cryptic Facebook emails demanding you implement Conversion API? Let me save you the headache! 🚀

In this episode, I bring my brilliant ads team behind the curtain to decode what Facebook's Conversion API (CAPI) really means for course creators. We cut through the tech jargon to explain whether you actually need this tool right now, how it relates to iOS tracking issues, and what it means for your launch data. If you've been feeling overwhelmed by Facebook's persistent notifications about new tracking requirements, this is the clarity you've been waiting for.

🔥 In This Episode:

• Discover what Conversion API actually is (without the complex tech talk)

• Learn why Facebook's urgent emails about CAPI don't require immediate action

• Understand how tracking works with iOS updates in simple terms

• Get practical advice on what you should actually do about CAPI right now

• Hear expert insights from my agency team who manage ads for course creators daily

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

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Ready to stop second-guessing yourself and start running your online course business with confidence? 🚀

Feeling stuck between what your intuition is telling you and what all the marketing gurus say you "should" be doing? In this episode, mindset coach Claire Yee shares how to tap into your inner wisdom to make aligned business decisions that attract dream clients and create sustainable success.

You'll discover practical ways to distinguish between fear-based thinking and intuitive guidance, how to set stronger boundaries that actually grow your business, and why authenticity makes your offers irresistibly magnetic.

🔥 In This Episode:

• Differentiate between fear-based decisions and intuition-led choices

• Learn practical ways to tap into your inner wisdom

• Discover why stronger boundaries lead to greater business growth

• Uncover the magnetic power of authentic offers

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

Get full show notes here

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Ever had a launch that crashed and burned despite your best efforts? You're definitely not alone. 🚀

In this vulnerable episode, I'm sharing the behind-the-scenes of my own recent launch disappointment—including the $30,000 I invested in list-building with minimal return. But rather than dwelling on what went wrong, I'm revealing the powerful mindset shifts and practical strategies that can transform your "failed" launch into your most valuable learning experience yet.

If you're an online course creator who's feeling crushed by disappointing results, this episode will give you the perspective, data analysis framework, and emotional support you need to move forward with confidence.

🔥 In This Episode:

• Reframe what "failure" really means in your entrepreneurial journey

• Analyze your launch data to pinpoint exactly where improvements are needed

• Understand the three critical components that must align for launch success

• Process the emotional side of launch disappointments without losing momentum

• Discover how to maintain joy and creativity while building your online business

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

Get full show notes here

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Feel like everyone else is hitting $10K launches while you're still figuring out your tech stack? You're not alone! 🚀

In this raw and honest episode, Diane Evans of Photo Fluent shares her 2.5-year journey building an online course business with no sugar coating. We dive deep into the emotional rollercoaster of entrepreneurship, from battling self-doubt to finding confidence without the validation of a paycheck. If you've ever felt like the only course creator not seeing instant success, this conversation will remind you that the messy middle is where the real growth happens.

🔥 In This Episode:

• Discover why "smart" people often struggle most with entrepreneurship

• Learn to view launch results as valuable data instead of personal failures

• Master the balance between persistence and strategic pivoting

• Understand why finding the right community changes everything

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to stop wasting money on online course launches that go nowhere? Discover the three critical levers every course creator needs to master for profitable scaling! 🚀

After years of running ads for hundreds of online course businesses, I've identified why so many launches fail despite sizable audiences and substantial ad spend. It's not about hustling harder or taking more courses – it's about understanding the relationship between traffic, offers, and launch mechanisms. When these three elements work together properly, your business becomes consistently profitable and genuinely scalable without burning you out.

🔥 In This Episode:

• Discover why sending paid traffic to an untested offer is just "moving people around"

• Learn how to create offers your audience literally cannot refuse

• Master the formula for selecting the perfect launch mechanism based on your price point

• Understand when to replace your energy with money as your business grows

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to transform your Facebook ads from money-draining disappointments to powerful launch assets? 🚀

If you're tired of inconsistent results and confusing ad metrics, this episode is your roadmap to Facebook ad success. Most course creators struggle with Facebook ads not because the platform doesn't work, but because they're missing critical strategy elements that make the difference between wasting money and generating consistent 5-figure launches.

In this value-packed episode, I share the exact Facebook ad framework we use with Launch Lounge clients to create predictable, scalable course launches. You'll learn which metrics actually matter, how to create scroll-stopping ad creative that converts, and the campaign structure that turns cold traffic into eager customers.

🔥 In This Episode:

• Discover why beautiful ads often underperform (and what actually drives conversions)

• Learn the "Audience Trifecta Method" for finding your ideal customers at the lowest cost

• Master the simple ad creative elements that get results without a design background

• Implement our proven 5-step campaign structure for consistent launches

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Stop wasting time and money on the wrong parts of your marketing funnel! 🚀

Feeling overwhelmed trying to figure out which part of your online course funnel needs fixing? In this episode, I break down the simple yet powerful equation for online success: Audience + Offer = Money. You'll discover exactly where to focus your energy first (hint: it's not social media), and how to methodically troubleshoot each part of your funnel to stop the frustration and start seeing real results.

🔥 In This Episode:

• Discover why list building should be your #1 priority (and why your social media can wait)

• Learn how to create offers your audience actually desires (not just what they need)

• Master the critical metrics that tell you if your funnel is actually profitable

• Develop the emotional resilience needed to objectively analyze your marketing data

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to scale your expertise into a profitable online course without sacrificing your existing business? 🚀

Discover how Sarah Cates and her team at House of Funk transformed their luxury interior design firm into a thriving online course business, hitting six figures in their very first launch with a tiny email list. Learn their exact strategy for building an engaged audience, creating high-converting lead magnets, and scaling to multiple six-figure launches.

🔥 In This Episode:

• Transform your service-based expertise into a scalable digital course

• Build an engaged audience that's eager to buy (even if you're starting from zero)

• Create a customer journey that converts followers into paying students

• Scale your launches with smart marketing strategies and paid ads

Ready to turn your expertise into a profitable online course? Join The Launch Lounge waitlist and get instant access to our free module on creating your signature customer journey.

💚 💚 💚 

Salome

Get full show notes here.

Follow The Launch Lounge on Instagram.

Ready to stop being the bottleneck in your online course business and finally build systems that scale? 🚀

Feeling overwhelmed with great ideas but no clear path to implement them? In this episode, I chat with Chloe Porter from Audacious Empires about the transformative power of hiring an integrator for your online course business. Discover the crucial difference between VAs and integrators, and learn exactly when your business is ready for this game-changing role. We break down how proper organizational systems can transform your business from chaotic to streamlined in just 90 days.

🔥 In This Episode:

• Discover why hiring the wrong support person can set your business back months

• Learn the key signs that your business is ready for an integrator

• Understand how organizational structure must come before team expansion

• Uncover the secret to creating systems that run without your constant attention

• See how proper SOPs can finally free you to focus on your zone of genius

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Feeling trapped in your online courses business when you started it specifically for freedom? It's time to redefine what freedom really means! 🚀

Is the "laptop lifestyle" marketing hype matching your reality? In this unfiltered conversation (recorded inside The Launch Lounge community), I'm challenging everything you've been told about business freedom. Discover the critical difference between internal and external freedom, why "freedom to choose your crap" might be the most valuable freedom of all, and how feminine leadership principles can create genuine freedom in your business AND for your team.

🔥 In This Episode:

• Redefine what "financial freedom" really means when you're the income creator

• Discover why feeling trapped might be a mindset issue, not a business problem

• Learn how hiring and team-building creates new kinds of freedom

• Explore the journey from employment freedom to true entrepreneurial freedom

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.