Ready to pull that brilliant course out of your head without the typical overwhelm? 🚀

Most course creators throw everything they know at their students, creating bloated courses nobody finishes. In this episode with course creation expert Gina Onativia, you'll discover her proven "Sticky Note Strategy" for creating focused, results-driven online courses that actually get completed. Learn how to validate your idea, craft an irresistible course promise, and create lead magnets that prime your audience to buy.

🔥 In This Episode:

• Discover why validating your course through customer interviews is non-negotiable

• Learn the exact "Sticky Note Strategy" for outlining your course without overwhelm

• Understand how to craft a compelling course promise that sells

• Master the art of creating lead magnets that prime your audience to buy

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

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Ready to discover why those "easy" $27 offers might actually be costing you thousands in ad spend? 🚀

Think selling a low-dollar offer is easier than launching your signature course? Think again! In this value-packed episode, I'm sharing the surprising truth about why these seemingly simple offers are actually an advanced marketing strategy that could drain your ad budget faster than a leaky pool. Perfect for course creators who want to stop wasting money on strategies that look deceptively simple but require expert-level execution.

🔥 In This Episode:

• The real math behind why most $27 offers lose money

• Why you need 5-10 sales per day minimum for Facebook ads to work

• When low-dollar offers actually make sense (and when to avoid them)

• A smarter path to building your course business without bleeding cash

💫 Ready to build your online course empire the right way? Join us inside The Launch Lounge at thelaunchlounge.com/TLLwaitlist.

💚 💚 💚 

Salome

Get full show notes here.

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Feeling lost in Facebook's ever-changing ad targeting maze? Discover the exact targeting strategies that are working right now for online course creators. 🚀

With iOS updates and privacy changes turning ad targeting upside down, it's time to adapt your approach. In this episode, my ads specialists Caroline and Amy reveal what's actually converting for our highest-performing client campaigns.

You'll learn why mega-broad audiences might outperform your carefully selected interests, which lookalike percentages convert best now, and how to research your ideal customer when Facebook's traditional tools are gone.

🔥 In This Episode:

• Why 10-80 million person audiences are beating traditional targeting

• The surprising lookalike percentage that's outperforming the standard 1%

• Creative retargeting strategies that bypass iOS tracking limitations

• How to research your ideal customer's interests without Facebook's insights tool

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

Get full show notes here

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Ready to transform your expertise into a scalable business model without sacrificing income? 🚀

Tired of trading time for money in your coaching or service-based business? In this episode, I reveal the exact 5-step system I used to transition from one-on-one client work to a scalable online courses business that added $200,000 in revenue within 12 months. You'll learn how to identify what work only you can do, build a content platform that doesn't burn you out, grow your email list (even with just $5/day), pre-launch your course before building it, and create high-value offerings based on real student feedback.

🔥 In This Episode:

• Master the 5-step transition framework from service provider to course creator

• Learn which business tasks to delegate immediately (and which to keep)

• Discover how to build an audience without social media burnout

• Launch your course to paying customers before creating the content

• Create a balanced business model with predictable, scalable income

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

🚀 Ever look at your online course business and think "I just don't love this anymore"?

Feel like you've lost that spark that used to get you excited about your launches? You're not alone! In this raw and real episode, I'm sharing my personal journey of falling in and out of love with different aspects of my business - and more importantly, how to find your way back to that passion when things feel stale.

🔥 In This Episode:

• The two unchanging truths that keep successful entrepreneurs going (even when motivation dips)

• How to know if you need a break or a complete business reset

• Practical steps to realign your business with your current passions

• Why "everywhere you go, there you are" matters for your business evolution

• The permission slip you need to change your business model without starting over

Ready to reignite your passion for your online course business? Join me inside The Launch Lounge where you'll find the support, strategy, and community you need to build a business you truly love. Visit thelaunchlounge.com/waitlist to join the waitlist!

💚 💚 💚 

Salome

Get full show notes here.

Follow The Launch Lounge on Instagram.

Tired of those cryptic Facebook emails demanding you implement Conversion API? Let me save you the headache! 🚀

In this episode, I bring my brilliant ads team behind the curtain to decode what Facebook's Conversion API (CAPI) really means for course creators. We cut through the tech jargon to explain whether you actually need this tool right now, how it relates to iOS tracking issues, and what it means for your launch data. If you've been feeling overwhelmed by Facebook's persistent notifications about new tracking requirements, this is the clarity you've been waiting for.

🔥 In This Episode:

• Discover what Conversion API actually is (without the complex tech talk)

• Learn why Facebook's urgent emails about CAPI don't require immediate action

• Understand how tracking works with iOS updates in simple terms

• Get practical advice on what you should actually do about CAPI right now

• Hear expert insights from my agency team who manage ads for course creators daily

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to stop second-guessing yourself and start running your online course business with confidence? 🚀

Feeling stuck between what your intuition is telling you and what all the marketing gurus say you "should" be doing? In this episode, mindset coach Claire Yee shares how to tap into your inner wisdom to make aligned business decisions that attract dream clients and create sustainable success.

You'll discover practical ways to distinguish between fear-based thinking and intuitive guidance, how to set stronger boundaries that actually grow your business, and why authenticity makes your offers irresistibly magnetic.

🔥 In This Episode:

• Differentiate between fear-based decisions and intuition-led choices

• Learn practical ways to tap into your inner wisdom

• Discover why stronger boundaries lead to greater business growth

• Uncover the magnetic power of authentic offers

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ever had a launch that crashed and burned despite your best efforts? You're definitely not alone. 🚀

In this vulnerable episode, I'm sharing the behind-the-scenes of my own recent launch disappointment—including the $30,000 I invested in list-building with minimal return. But rather than dwelling on what went wrong, I'm revealing the powerful mindset shifts and practical strategies that can transform your "failed" launch into your most valuable learning experience yet.

If you're an online course creator who's feeling crushed by disappointing results, this episode will give you the perspective, data analysis framework, and emotional support you need to move forward with confidence.

🔥 In This Episode:

• Reframe what "failure" really means in your entrepreneurial journey

• Analyze your launch data to pinpoint exactly where improvements are needed

• Understand the three critical components that must align for launch success

• Process the emotional side of launch disappointments without losing momentum

• Discover how to maintain joy and creativity while building your online business

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Feel like everyone else is hitting $10K launches while you're still figuring out your tech stack? You're not alone! 🚀

In this raw and honest episode, Diane Evans of Photo Fluent shares her 2.5-year journey building an online course business with no sugar coating. We dive deep into the emotional rollercoaster of entrepreneurship, from battling self-doubt to finding confidence without the validation of a paycheck. If you've ever felt like the only course creator not seeing instant success, this conversation will remind you that the messy middle is where the real growth happens.

🔥 In This Episode:

• Discover why "smart" people often struggle most with entrepreneurship

• Learn to view launch results as valuable data instead of personal failures

• Master the balance between persistence and strategic pivoting

• Understand why finding the right community changes everything

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to stop wasting money on online course launches that go nowhere? Discover the three critical levers every course creator needs to master for profitable scaling! 🚀

After years of running ads for hundreds of online course businesses, I've identified why so many launches fail despite sizable audiences and substantial ad spend. It's not about hustling harder or taking more courses – it's about understanding the relationship between traffic, offers, and launch mechanisms. When these three elements work together properly, your business becomes consistently profitable and genuinely scalable without burning you out.

🔥 In This Episode:

• Discover why sending paid traffic to an untested offer is just "moving people around"

• Learn how to create offers your audience literally cannot refuse

• Master the formula for selecting the perfect launch mechanism based on your price point

• Understand when to replace your energy with money as your business grows

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.