Tired of exhausting launches that drain your energy but don't fill your program? Dr. Una reveals how she accidentally created one of her most successful launches by simply showcasing her students' brilliance instead of doing all the selling herself.

When this pediatrician-turned-business coach put her students on stage instead of herself, something magical happened - 23 new members joined without her making a single sales pitch! If you're feeling overwhelmed by complicated launch strategies, this conversation will completely change how you think about marketing your online course.

🔥 In This Episode:

• Transform your current students into your most powerful marketing asset

• Create a community-first approach that makes new members feel like they already belong

• Discover why organic marketing worked better than paid strategies

• Learn the mindset shift that made Dr. Una's accidental launch so successful

Ready to learn how to launch your online course with more ease and less stress? Join the waitlist for The Launch Lounge Membership and be first to know when doors open! 💫

💚 💚 💚 

Salome

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Ready to turn your online course launch into a conversion machine? These 5 strategic ads will help you maximize sales during your cart-open phase without feeling pushy! 🚀

Too many course creators spend thousands getting people into their funnel only to watch potential customers slip away. I'm sharing the exact Facebook and Instagram ad types that leverage authentic scarcity, overcome objections, and create genuine urgency that turns fence-sitters into buyers. Perfect for online course creators ready to level up their launch strategy!

🔥 In This Episode:

• Implement early bird enrollment ads that create immediate sales momentum

• Learn the psychology behind disappearing bonus ads that combat mid-launch slumps

• Master testimonial ads that build trust through strategic social proof

• Create Q&A ads that address objections when buyers need final reassurance

• Deploy cart close ads that leverage authentic scarcity to drive decisions

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

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Tired of your online course launches falling flat? Discover how course creator Claire Yee transformed her business by embracing "failure" as feedback! 🚀

Claire shares her journey from expensive webinars that barely broke even to a simpler, more profitable email marketing approach for her HypnoBirthing course. We unpack why most course creators struggle with launches and how reframing your relationship with "failure" can be the turning point in your business.

🔥 In This Episode:

• Discover why Claire abandoned webinars for her $297 course and what's working better

• Learn to approach "failures" with curiosity rather than judgment

• Implement practical strategies to stay focused instead of chasing shiny objects

• Explore the crucial role of community support when building an online business

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

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Is your language secretly sabotaging your course launch success? 🚀

Your words aren't just describing your reality – they're creating it! If you've ever caught yourself saying "What if no one buys?" or "I must be on social media every day," you're programming your brain to look for evidence of failure. In this episode, I reveal the three hidden language patterns keeping course creators stuck, and share my simple framework for transforming limiting language into launch success.

🔥 In This Episode:

• Identify the "I am" statements quietly undermining your business growth

• Transform anxiety-driven "what if" questions into empowering "what I want" language

• Replace victim mindset phrases with curiosity questions that open new possibilities

• Discover how your RAS filters in evidence to support whatever you focus on

👉 Ready to position your course for maximum impact? Download my free “Your First $10K Course Launch” guide at thelaunchlounge.com/10k.

💚 💚 💚 

Salome

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Ready to escape the endless hustle and build a business that actually lights you up? 🚀

When did building your online course business start feeling more like a prison than the path to freedom? In this candid conversation with Lianne Kim, author of "Building a Joyful Business," we unpack why so many course creators end up trapped in businesses that drain rather than energize them.

Discover the exact framework Lianne used to transform from first-year burnout to building a thriving 7-figure business that supports her life as a mom entrepreneur. You'll learn why setting stronger boundaries actually attracts better clients and how creating a compelling 5-year vision can transform your daily business decisions.

🔥 In This Episode:

• Master the art of asking for help (and why it's the key to scaling profitably)

• Transform jealousy into a powerful tool for discovering your true desires

• Create a business vision that evolves with you instead of trapping you

• Implement the "bake the fun in from day one" philosophy that successful entrepreneurs use

• Set the boundaries that attract dream clients who respect your time and value

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup💫

💚 💚 💚 

Salome

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Discover the exact evergreen funnel that transformed a struggling piano teacher into a 7-figure course creator! 🚀

Jacques Hopkins quit his engineering job making just $1,000/month from his piano course, with a new baby at home and only a year of savings. Eight months later, he was making $10,000/month after implementing one simple strategy. Today, his online course has generated over $2.4 million in revenue and supports thousands of students worldwide.

In this candid conversation, Jacques shares his journey from complete failure to sustainable success, revealing the specific funnel structure, traffic sources, and mindset shifts that made all the difference for his online course business.

🔥 In This Episode:

• Discover the evergreen funnel structure Jacques used to 10x his monthly income almost overnight

• Learn why building an audience is the most crucial first step before creating any product

• Explore diverse traffic sources beyond just Facebook ads that keep his business profitable

• Understand the psychological journey from employee mindset to confident course creator

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

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Discover the exact 10 business decisions that transformed my struggling course creator journey into a thriving 7-figure business! 🚀

In this special 100th episode celebration, I'm pulling back the curtain on the specific mindset shifts, relationship strategies, and business moves that created breakthrough momentum in my business. These aren't just any decisions - they're the ones that actually moved the needle when nothing else would.

🔥 In This Episode:

• Shift from ego-driven hustle to service-focused action that attracts dream clients

• Redefine "failure" (including going back to a day job) as strategic advantage

• Master the relationship-building approach that turns mentors into champions

• Focus on profit over revenue to create true business stability

• Implement the audience-building strategy I procrastinated on for two years

👉 Ready to position your course for maximum impact? Download my free “Your First $10K Course Launch” guide at thelaunchlounge.com/10k.

💚 💚 💚 

Salome

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Follow The Launch Lounge on Instagram.

Ready to grow your podcast without burning out on social media? Discover the secret ad strategies most course creators miss! 🚀

Tired of pouring your heart into your microphone with little growth to show for it? In this episode, podcast growth expert Adam Schaeuble reveals the three powerful categories of podcast audience building that actually work - especially his little-known strategy for advertising directly on podcast players that delivers subscribers who actually listen.

You'll learn how to transform your one-way podcast into a thriving community with Adam's ingenious "monthly party" strategy that builds genuine connections while naturally leading listeners toward becoming clients. Perfect for online course creators looking to grow their impact without the feast-and-famine marketing cycle.

🔥 In This Episode:

• Discover the secret world of podcast player advertising most marketers miss

• Learn the "Monthly Party" strategy that turns listeners into an engaged community

• Master the 3-part system for consistently growing podcast downloads

• Build a frictionless path from podcast listener to paying client

• Find out if it's "too late" to start a podcast (spoiler: it's not!)

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

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Ready to discover how an award-winning artist turned her $0 pandemic pivot into a thriving online course with paying students? 🚀

When COVID-19 shut down art festivals, Shelby Dillon transformed her expertise into a profitable online course business using a unique paid workshop strategy. Through authentic teaching and smart launch tactics, she built a 400-member strong community and achieved her first $10K launch - without the traditional "free webinar" model.

🔥 In This Episode:

• Transform your expertise into a profitable course that students love.

• Scale from founding members to 400+ active participants.

• Create paid workshops that convert into membership sales.

• Design launch strategies that fit your personality.

• Build an engaged community that grows itself.

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE. 

💚 💚 💚

 Salome

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Follow The Launch Lounge on Instagram.

Ready to protect your online course from copycats without drowning in legal jargon? 🚀

Most course creators avoid the legal side until someone steals their content. Michelle Murphy (the coolest lawyer on Instagram!) breaks down exactly what you need to know about trademarks, copyrights, and essential contracts that protect your intellectual property.

No boring legal talk here - just clear, actionable advice from someone who understands the unique challenges online course creators face.

🔥 In This Episode:

• Discover which contracts every course creator needs from day one

• Learn why copyright registration matters more than you think

• Uncover the trademark process to protect your brand globally

• Get a simple action plan for when someone steals your content

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.