Join Seth and Jay as they discuss Google LSA, Google Adwords, and coming changes to the paid ad process. New changes mean new adaptations that marketers can make for their companies. They go into detail about how to best utilize resources to have the best return.

Join Seth and Jay as they discuss the "language barrier" between Boomers, Millennials and Gen X employees. Also a discussion about options available for Criminal Lawyers to get business advice.

Join Seth and Jay as they talk about Jay's recent firm advancements. They discuss how to incorporate remote workers more with offices are reopening. With growing percentages of firms no longer seeing the inside of their company, it's important to incorporate touch points for employees to be able to hit when they are not there in person.

Join Seth and Jay as they talk about how to handle a GREAT producing employee who can't pay nice with others, and how to know how large you can possibly grow.

Join Seth and Jay as they talk about how to use windfall money to grow your firm. They discuss how they would allocate different fund amounts to have the largest return and be able to have long-term results. Jay suggests that investing in different types of marketing such as referral marketing or outside marketing can be very effective when making sure current and potential customers are happy.

Join Seth and Jay as they discuss when to counter a departing employee's offer and how to calculate it. People are starting to look for new places to work more and more, and they speak as business owners about when they respond to this ongoing issue. Younger generations are spending less and less time at the same job, so hiring new people, training them and replacing the employee is an entire process. This begs the questions, when is it worth it to replace and retrain an employee?

Seth and Jay discuss recent GMB/GBP changes and the ability to get into new geographic locations. People want to have a local lawyer, but what does that really mean? Each potential client has a different idea of what close is to them, so what's important is making your location as central as possible. The recent changes make it so that a firm is not able to have a pin on the map for an entire city anymore, and only businesses that are closer to the person searching are actually seen. The local three pack is also something that can be observed to see the top businesses in the area. They continue the podcast with talking about how to react to departing employees (who gave notice) and other problems for a scaling law firm.

Join Seth and Jay as Seth returns from NTL in Miami and they talk about the impact of staff/attorney transitions out of the firm on remaining team members, More about GMB offices and if you should open more and when, and other topics about growing your firm.

Listen in on Seth and Jay discussing how they encourage their teams to cross sell and generate referrals, and learn about some missteps Jay made when trying to develop a firm-wide program for referral growth. They talk about how incentives for referrals can work and what makes them more successful in the long run. With Covid-19, new methods of customer acquisition are being made to successfully find people that can fit with your firm.

Welcome a brand new year with Seth and Jay as they talk about the changes to GMB/Google Business Profile, The anniversary of Jay's Systems group and the # of systems he has given away in a year, What to do when systems are NOT followed, Training a VA versus dropping them into a workload and having them sink or swim, and the purpose and value to an all hands on deck meeting.