Melissa's guest this week is someone who has won over not only the Velocity Work community, but the law firm owner sphere as a whole. If your firm's digital marketing process is something that leaves you overwhelmed and confused, you have no idea what your marketing company is doing for you, or you want to better understand how to get higher-quality leads, you're in the right place.

Matt Burke is the CEO of ZillaMetrics: a digital marketing company that helps law firms get not just more, but better leads. His philosophy and expertise on digital marketing specific to law firms has been game-changing for many of Melissa's clients, and he's here to share his insights on how ZillaMetrics uniquely serves law firms.

Get full show notes and more information here: https://www.velocitywork.com/260

If you're like most law firm owners, you run hot all the time. Your calendar is full of obligations, weekends are far from relaxing, and it's causing you pain. The reality is, as important as all these things feel, not everything can be a top priority. So where do you draw the line?

It can be incredibly defeating to feel like you can't get your head above water no matter how hard you try. In this episode, Melissa is highlighting the ways law firm owners expect themselves to operate at an unsustainable pace, the downsides of doing so, and how the Monday Map process helps you pull the plug on this way of being so you can play the long game.

Get full show notes and more information here: https://www.velocitywork.com/259

Do you know where your business falls on the S-curve right now? The S-Curve illustrates the growth of a small business from initial slow growth, to expansion, to a plateau as the market saturates. This means that after a phase of hyper-growth, you will most likely experience a tapering off, and this period is full of opportunities you can take to ensure the long-term health of your firm.

Join Melissa this week as she shows you how to navigate the peaks and plateaus in your firm's S-Curve, and the key pieces you must address during these periods for the long-term success of your company. You'll learn why plateaus are a sign of a healthy business, the importance of being both honest and curious as an owner, and how to avoid getting distracted by shiny object syndrome.

Get full show notes and more information here: https://www.velocitywork.com/258

In a world that tells you there's one right way to do things and perfection is virtuous, you're not alone if you feel resistance to the idea that 80% is enough. The Awesome 80% is the foundation to Melissa's work across all of her programs, and she's here today to show you the power of celebrating good enough.

Tune in to learn about the importance of aiming for progress, not perfection, and why you only need to strive for 80% in anything you do. Melissa is sharing examples from inside her Mastery Group of what happens when you're in the practice of celebrating good enough, and why real progress gets made when you adopt this mindset.

Get full show notes and more information here: https://www.velocitywork.com/257

If you're a long-time listener of the show, you'll likely be familiar with Mastery Group; the container in which quarterly strategic planning is facilitated. Melissa has the perfect guest on the show this week to dive deep into what you can expect from Mastery Group, Client Services Manager Mika Beccone. Mika is the backend coordinator and point person for all members, and she's here to shed light on what goes on inside.

Tune in this week to learn everything you need to know about Mastery Group, from the resources available to you inside and what to expect when you join, to how much time you need to invest in the program, and Mika's top three pieces of advice to all new members.

Get full show notes and more information here: https://www.velocitywork.com/256

If you've ever questioned the power of strategic planning, look no further. Melissa has centered her entire business around it for good reason, and she believes it is vital for every firm to do. On this episode, she's laying out the key aspects involved in effective strategic planning so you can plug yourself into this process in a meaningful way and fly further faster.

Tune in this week to learn what strategic planning is and why every law firm owner needs this process. Melissa is sharing the basic elements of strategic planning that make it a game-changing system, how Monday Map/Friday Wrap works perfectly alongside it, and how this framework will help you create the velocity you need to get where you want to go in a more streamlined way.

Get full show notes and more information here: https://www.velocitywork.com/255

There's a notion in law firm owner communities that owners ought to stay above the fray, and that they don't need to know how the sausage gets made within certain elements of their businesses. The truth is there's a fine line between knowing how the sausage gets made and neglecting something important inside your business. Melissa is sharing her thoughts on this today.

Tune in as Melissa explains why people who have experienced new success tend to think they no longer need to get in the weeds of their business, what a healthy amount of digging into your business looks like, and the importance of owning your hunches to ensure a healthy firm.

Get full show notes and more information here: https://www.velocitywork.com/254

Your time is your most precious asset, and the reality is, your calendar probably doesn't accurately reflect how you're spending it. When you own a law firm, there is so much invisible work that doesn't get captured anywhere, and the only way to truly know where you can buy back your time is to take stock of where it's going right now.

Join Melissa on this episode as she gives you a time auditing exercise that will make your invisible work visible. You'll learn why creating space is essential if you want to grow a healthy firm and how you'll end up throwing money at the problem if you don't take action to eliminate your time sinks.

Get full show notes and more information here: https://www.velocitywork.com/253

Rewarding your team with an unexpected bonus when the firm is thriving feels good, not just for them but for you too. However, shelling out cash without evaluating all the variables can end up creating a win-lose situation for your employees and the continued health of your firm.

Join Melissa on this episode as she offers you a guide for giving impromptu bonuses. You'll learn why protecting the health of your firm must be a top priority, an evaluation process that will ground you in facts, not feelings, the four financial metrics you must be addressing, and Melissa's favorite ideas for rewarding your team in non-monetary ways if you're not quite ready to give them cash.

Get full show notes and more information here: https://www.velocitywork.com/252

Periods of high pressure are inevitable as a law firm owner. It is crucial to support yourself to get through these times with as much ease, flow, and productivity as possible, but the reality is that most owners are not planning ahead.

Join Melissa this week as she shows you why supporting yourself and your health is of utmost importance during phases of high pressure. You'll learn how owners tend to sabotage themselves when the stakes are high, why problems occur when you don't factor stress in ahead of time, and Melissa's top tips for proactively supporting yourself during these periods in your firm. ‍

Get full show notes and more information here: https://www.velocitywork.com/251