We know there's a symbiotic relationship between lenders and real estate agents. We kind of need each other. What I find interesting is that a lot of the marketing that the two professions do is similar but mortgage lenders have to market not only to the consumer but to the agent as well. Today I'm really excited to bring to you an expert at doing just that: Phil Treadwell. 16-year veteran of the mortgage industry, as well as an award-winning podcaster and national speaker. He is the host of the Mortgage Marketing Expert podcast & co-founder of Industry Syndicate podcast network. Phil also serves as a Regional VP for Mason-McDuffie Mortgage in Dallas, TX. He was recently named

named one of the “40 Most Influential Mortgage Professionals Under 40” by NMP Magazine, and "Top 20 Mortgage Professional of 2020" Yahoo! Finance.

In this discussion we cover:

How to create a multi-platform marketing plan

Being consistent in posting content

Staying motivated even when it's the last thing you want to do

How to track your results to know what's working

Ways he's planning to level up in 2021

and so much more.

Phil's Instagram: @PhilTreadwell

Mortgage Marketing Expert Podcast: @MortgageMarketingExpert

Free Social Media Training for Real Estate: https://bit.ly/3igitX0

Today on the show I'm joined by my new friend, Risa. Risa Kostis is a wardrobe stylist and entrepreneur in Phoenix Arizona. She is also the co-founder of The Rescue Kit Company, a product line comprised of fashion emergency kits for brides and everyone who gets dressed. She has a long, windy twisty background in the world of fashion, and she shares her super powerful tips for one of the most-asked questions I hear from my gal-pals in the real estate community: "What do I wear??"

In this discussion we cover: 

• How to nail your personal style
• Looking professional while being ready for anything our day throws at us
• Upgrading our virtual look to show up on camera with confidence
• and her top tips to look and feel more polished in 2021. 

Find Risa on Instagram:

Risa Kostis: @risakostis

Risa's Wardrobe Consultancy: @ristyle_consulting

The Rescue Kit Co: @therescuekitco

REGISTER FOR MY NEW MASTERCLASS: https://bit.ly/3oA5h14

Today on the Market Authority Show, I chat with my friend Caroline. Caroline Dominguez is Founder and Creative Director of BLUEPRINT, a boutique creative studio serving the real estate industry. As a branding expert specializing in luxury + lifestyle real estate brands, her focus is helping agents and teams reach their target audiences through refined design and strategic marketing -- cheering them on as they go after their biggest missions in business.

In this discussion, we cover: 

• What the brand means for today’s modern agent
• When it’s time to invest in your visual brand (and what to look out for) 
• How to stand out from your competition in crowded 2020 and beyond
• And the 3 simple things you can do TODAY to sharpen your brand image

Caroline’s Instagram: www.Instagram.com/blueprintbrandstudio

Blueprint Brand Studio: https://www.blueprintbrandstudio.com

Today on the Market Authority Show, I chat with Lizy Hoeffer Irvine. In this discussion, we discuss the millionaire secrets better branding and marketing for real estate and mortgage professionals in 2020 and beyond.

Ranked No. 1 female loan officer in the nation for most closed loans (Scotsman Guide, 2019) and as the No. 1 Hispanic loan officer in the nation (NAHREP, 2019). Senior Loan Officer LizyHoeffer proves every day that “passion changes everything.”

With over 17 years of mortgage industry experience, Lizy works for CrossCountry Mortgage, a leading independent mortgage banking company. She started as a receptionist in the mortgage industry and has worked her way to become a top 1 percent originator and closed over 980 loans in 2019.

Lizy is married to best-friend Skyler and they have three beautiful children, Anabelle, Penelope, and Calvin.

In this discussion, we cover:

How Lizy got started in the business and became one of the top producing loan officers in the country

The secret that took Lizy from “fired” to multi-millionaire LO in less than 6 years

How her marketing stays relevant even in chaos and crisis

Lizy’s goals and outlook for 2021

And so much more!

Lizy’s Instagram: www.Instagram.com/lizyirvine

@Lizy Hoeffer on Youtube: https://www.youtube.com/c/LizyIrvineH...

www.LizyHoeffer.com

BECOME THE MARKET AUTHORITY: www.MarketAuthorityAcademy.com

BALANCING REAL ESTATE SUCCESS AND FAMILY LIFE

✅Don’t forget to check out this free social media class: https://bit.ly/2TX4Osu

Today on the Market Authority Show, I chat with Alisha Simpkins, a REALTOR® with Keller Williams in Chico, CA and a Market Authority Academy alum. In 2020, she will close around 85 transactions as a single agent, while balancing family life and chasing her goals of becoming a motivational speaker.

In this discussion, we cover:

How Alisha got started in the business and became a Top Producer in her market

Overcoming addictions that impacted her family life

How she stays centered with her values and finds balance between closing dozens of deals a months while being present

Alisha’s goals for 2021

And so much more!

Alisha’s Instagram: www.Instagram.com/AlishaSimpkins

Alisha’s Facebook: www.Facebook.com/Alisha.Simpkins.1

BECOME THE MARKET AUTHORITY: www.MarketAuthorityAcademy.com

This week on the Market Authority Show, I am joined by Chelsea Peitz. Chelsea is the National Director of Social Sales for Fidelity National Financial Group and a nationally recognized real estate keynote speaker who teaches camera first branding strategies. She’s published books and frequently speaks about camera-first social media strategies, and very few can break down social savvy the way she does!

In this wide-ranging conversation, we are covering:

- Our 2021 social media forecast and how it affects the real estate industry

- New changes in Facebook and Linkedin for real estate agents

- How Instagram continues to evolve into a more multifaceted experience for consumers, and how real estate agents can leverage this for serious growth

- Chelsea’s tips on overcoming fear and overwhelm when it comes to social media for real estate.

Chelsea’s Instagram: @Chelsea.Peitz

Chelsea’s Website: www.ChelseaPeitz.com

BECOME THE MARKET AUTHORITY: www.MarketAuthorityAcademy.com

✅Don’t forget to check out this free social media class: https://bit.ly/2TprKjR

Today on The Market Authority Show, I chat with Lindsay Fricks, a REALTOR® with North&Co. in Scottsdale, AZ and a Market Authority Academy alum. In her second full year in real estate, she tripled her business and is on track to close $16mil in volume for over 30 sales!

In this discussion, we cover:

How Lindsay went from 70% of her business from open houses, to almost 100% from database referrals

Pivoting during the pandemic

How she stays consistent on social media

Lindsay’s journey to building an irresistible brand

How Lindsay chose to plan her goals for 2021

And so much more!

Lindsay’s Instagram: @Lindsay.Fricks

Lindsay’s Website: www.LindsayFricks.com

BECOME THE MARKET AUTHORITY: www.MarketAuthorityAcademy.com