This episode is a behind-the-scenes look at how my entire business model has evolved and exactly how we are preparing to scale in 2026. After spending 2025 rebuilding my offer suite and marketing ecosystem from the ground up, this next chapter is all about visibility, leverage, and building a business that grows without requiring more of my time. I share my full marketing ecosystem, how each offer works together, how revenue streams have shifted, and what this means for how you can grow your own med spa or aesthetic business with clarity and confidence.

HIGHLIGHTS

• Why 2025 was all about foundation, and why 2026 is about massive visibility.

• The reason I rebuilt my entire business model and offer suite.

• Why I chose a small and mighty team over scaling a giant sales organization.

• The three parts of the marketing ecosystem and how they work together.

• How tiny offers and lead magnets drive long-term growth and revenue.

• The biggest revenue shift from 2024 to 2025 and what it taught me.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com