The Max Revenue Show

In this episode, the guys discuss:

• Nearly half of top insurers are terrible at insurance
• Class action lawsuits are exploding and what producers need to know
• Political risk is the new business risk (and nobody's ready for it)
• The loneliness epidemic is crushing the workforce
• Voluntary benefits are having a moment, here's why
• Commission structures are shifting, adapt or get left behind
• Why "client-first" isn't just a slogan anymore, it's survival

...

📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

Luke Berry went from selling Cutco knives to building a $3M insurance book by 33.

In this episode, he breaks down exactly how he did it—and how he'd do it even faster if starting over.

...

📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode, Micah breaks down:

- Why "meditation" (aka sitting quietly) makes you better at cold calls

- How silence helps you stop emotionally vomiting on prospects

- The exact ROI of slowing down to speed up your sales cycle

- Why top producers seem weirdly calm when deals blow up

Plus: Q&A on writing books that land $30K deals, structuring follow-ups without overthinking it, and whether you should call outside your home state.

In this episode of Last Week In Insurance, Micah, Trey, and Luke discuss the news you need to know, including:- The ongoing legal issues faced by Brown and Brown- The impact of AI on claims adjusters- Legislative changes regarding pharmacy benefits- The evolving conversation around medical marijuana in workers' comp...📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook

In this episode, we sit down with Raymond White, the kid phenom from Roark & Sutton. Raymond shares how he found his lane in the insurance business, the strategies he uses to differentiate himself from others in his niche, and what he'd do all over again if he had to start from scratch.

...

📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode, Micah explains why tough renewals don't have to mean lost clients. He reveals how to start the renewal conversation, how to set expectations so clients don't lose their minds, and the exact communication cadence that keeps clients dialed in. If you're a producer who wants to learn how to navigate the tricky waters of tough renewals this episode is for you.

...

📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode, Micah answers your DMs.

What we're covering:

→ How to pre-qualify prospects → Cold calling that actually works→ The follow-up cadence that separates top producers→ Why most people quit right before it starts working→ When to expand your niche without losing your edge

Timestamps:

03:09 Listener Q&A Introduction

06:10 Pre-Qualifying Prospects in Insurance

08:47 Cold Calling Strategies and Best Practices

12:05 Sales Cadence and Follow-Up Techniques

16:00 Transitioning to Cold Calling

18:55 Mindset and Simplifying Cold Calls

21:58 Expanding Your Niche and Territory

28:00 Final Thoughts and Closing Remarkss

...

📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode of Last Week in Insurance, Trey and Micah break down what's actually happening in the insurance world without boring you to tears.

We're diving into the M&A feeding frenzy (including some hostile takeovers that got spicy), why commercial insurance pricing is finally acting normal again, California's latest regulatory drama, and OSHA deciding they're done playing nice with enforcement.

If you're a producer who wants to sound smart at the next agency meeting or just needs to know what's coming so you're not blindsided—this is for you. The industry moves fast. We help you keep up without the boring parts.

In this episode Micah discusses the pressures that come with relying on a few deals, the importance of maintaining a consistent prospecting strategy, and the need for tracking and accountability in sales activities.

...

📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode, Micah breaks down the REAL story behind how he won a mid-market account even though he was 25% higher than the imcumbent agent.

If you're a commercial insurance producer and you keep losing deals to “cheaper agents,” this episode is going to change how you sell forever.

...

📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook