The Max Revenue Show

In this episode, Luke discusses all things "vendor stack". Why you need one, how to build one, and how to deploy without overwhelming clients. Luke also touches on recent regulatory changes affecting pharmacy benefit managers (PBMs) and the implications for your clients.

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📬Sign up for The Max Revenue Letter:

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⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook

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In this episode we talk with Trey Griffy, an HOA insurance specialist. He reveals the behind-the-scenes strategies that took him from struggling producer (he tried to quit 3 times) to building a $1M+ book in a unique niche.

Whether you're a new producer in need of motivation, or a seasoned producer looking to sharpen your saw, this episode is for you.

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📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com/maxrevenue

📬Sign up for The Max Revenue Letter:

⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:

⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode, Luke dives into his entire sales process for Benefits Producers.

Discover how to convert suspects into prospects and prospects into clients with Luke's innovative "Four Door Approach." Gain insights into building trust, adding value, and mastering the sales process to achieve long-term success.

EB Playbook coming soon!

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In this episode, we sit down with Bryce Ellis, a rising star producer in his 20's.

Despite starting his career during the chaos of COVID, being at a small shop, and completely inexperienced fresh out of college, Bryce didn't let any of it slow him down. Bryce is Exhibit A that age and experience aren't prerequisites for building a serious book.

Whether you're a new producer wondering if you have what it takes, or a seasoned producer looking to refine your systems, this episode is for you.

In this episode, Luke reveals the 5 biggest mistakes employee benefit producers make—and how to avoid them.

Whether you're brand new or a 20-year benefits veteran, you're probably making at least one of these.

This isn't theory. Luke's built one of the most respected practices in the industry (topping $1M in revenue in 2025 alone) and he's breaking down exactly what works and what doesn't.

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📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com/maxrevenue

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode, Trey, Micah, and Luke dive into the latest news, and trends in the insurance industry, including WithCoverage and the AI impact on traditional broker models, the complexities of GLP-1 drugs and the ADA , and the ever evolving landscape of healthcare pricing.

In this episode, Trey sits down with Michael Campbell, a 7-figure producer in the faith space.

Michael reveals how he built his book writing exclusively churches and nonprofits, while working at a smaller agency.

A great conversation with an even greater guy.

...

📈 Free Trial of Insurance Xdate:

⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:

⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode, Trey and Micah talk with Brandon Schuh, a multi-million dollar producer in the product liability space.

Brandon shares his unique insight into the Howden vs. Brown & Brown drama as an ex-Hays Cos producer, and it's implications for brokerage valuations, and the future of non-solicit agreements in the commercial insurance industry.

The conversation also covers the importance of building relationships, the challenges faced by new producers, and how to structure successful teams.

...

📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode, Trey talks with Top Producer, Tony Brunini. Tony didn't get into insurance until he was 40. Now he writes $750K+ a year specializing in a unique RE vertical. Tony shares how he did it, what its like now trying to scale to $5M and beyond, and what he'd do if he had to start all over again.

...

📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠

https://www.insurancexdate.com

📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠

https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

📒 Grab The Producer Playbook:

⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/page/playbook

🕹️ Free Trial of Producer Games:

https://www.playproducergames.com/

In this episode, Trey grills Micah with objections live, and Micah responds with no prep.

Plus, the most powerful phrase in cold calling, gatekeeper strategies, and when NOT to overcome objections.

After 15 years in insurance sales and building a $1M+ book through cold outbound, these are the objection responses that actually work for Micah in 2026.