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As entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, and personality. In the context of business, it means presenting your brand, products, and services in a clear and transparent manner, while selectively infusing your personal values.
In this podcast, we will discuss more about what authenticity is and what is is not, and my 10 steps to become more authentic in your personal and professional life:
1) Define Your Core Values
2) Love Who You Are
3) Tell Your Story
4) Build Real Customer Connections
5) Work In The Transparency Model
6) Lead Your Team
7) Be Authentic on Social Media
8) Love What You Do/Believe What You Sell
9) Stay True To Your Purpose
10) Embody Consistency
If you struggle with clearly defining your authentic self and showing it to the world, this episode is for you!
FREE DOWNLOAD: Discovering Your Personal & Company Values Workbook
Text Me a Message!
FREE VIDEO TRAINING DIRECT FROM JOHN:
Design feels natural.
The business side doesn’t.
Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.
👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration
Support the show
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/
Processes are Powerful! Before your eyes glaze over, hear me out! Detailed systems and processes literally saved my business (and my sanity) from extinction. In this VERY detailed episode, I discuss why I implemented processes into my company, how YOU can do it in 3 easy steps, and the huge benefits for your professional and personal life. Grab a pen, grab a coffee, and let's get the PROCESS started!
CLICK HERE to download my free Systems and Processes Guidebook
Software mentioned in this episode:
Asana
Monday.com
My Doma
Houzz Pro
Vimeo
Loom
Zoom
Whereby
Text Me a Message!
FREE VIDEO TRAINING DIRECT FROM JOHN:
Design feels natural.
The business side doesn’t.
Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.
👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration
Support the show
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/
Welcome to the first episode of The Designer Within Business podcast! All of the episodes are designed to help you along your journey as an interior designer and business owner.
Today's episode is the "why." Why do I operate my design business as a business? Why do I place such stringent policies and processes in place for my clients (and me) to follow? Why did I want to share all of this information with you and the rest of the world? Well, hang on to your architectural ruler, this episode talks about my lowest point in life and career. And boy was it low!
The very moment when I knew I had to make a choice to either slither away and lose everything or make big changes and begin the rest of my design career the right way. At this point, you know what my choice was, but let me tell you how I came to that decision and the steps I took to get there. Sit back and listen to the most pivotal moment in my life and career. I'm so happy you're here! Welcome to The Designer Within Business Podcast!
Text Me a Message!
Support the show
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/
From the publisher's feed
Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business.
I’m your host, John…
• price your interior design services
• attract high-value clients
• streamline your design process
• improve your client experience
• elevate your brand and visibility
• run your design firm with confidence
…you’re in the right place.
This podcast isn’t about pillows and paint swatches.
Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm.
Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your business and elevate your clients’ experience.
If you’re ready to step into your next level as an interior designer—and finally run a business that reflects your brilliance—welcome home.

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