Entrepreneurship is often glorified as a path to success, freedom, and fulfillment. While it can certainly lead to those outcomes, the reality is far more nuanced and messy. In today's episode, we sit down with Alli Webb, entrepreneur and best-selling author, as she shares hard lessons from her entrepreneurial pursuits. Alli is a dynamic entrepreneurial force known for her transformative impact on the beauty industry and beyond. She is also passionate about sharing her insights and experiences with others. Her upcoming book, The Messy Truth, will offer valuable wisdom and inspiration from her entrepreneurial journey. In our conversation, we delve into her new book and learn the truth behind her entrepreneurial success. From the breakdown of her marriage to her son's struggles with addiction, we uncover her true entrepreneurial journey. We also hear why she recommends trying different career paths, the value she saw in PR for brands, and how she shifted from founder to media personality. Discover her approach to choosing which companies to work with, how she decides what role she wants to take on in the company, and how she balances the demands of each. Gain insights into the benefits and responsibilities that come with a company, how the startup landscape has changed, what she has planned for the future, and more. Tune in now!