Order my new book Habits of High Performers here - www.thehabitbook.com 

What if the real test of leadership is not title but integrity?

In this episode of Lead on Purpose, I sit down with Noel Massie, former UPS executive who led hundreds of thousands of people, to unpack practical leadership you can use on the floor today. We dig into servant leadership, the four by five method, and how integrity, ethics, and intentionality turn managers into coaches who truly influence behaviour.

We cover:

 • Daily discipline, mentorship, and staying connected to the front line
 • The four by five method for tough conversations that keep dignity high
 • Your first 30 days as a new leader and how to set clear terms and conditions
 • Leaders vs managers, effective training, and why people support what they help create

You will walk away with repeatable tactics to coach with confidence, build trust fast, and lead with integrity at any scale.

• Learn more about Noel here - https://noelmassie.com
• Grab a copy of Noel’s book here - https://noelmassie.com/#bookbuy
• Connect with Noel on LinkedIn here - https://www.linkedin.com/in/noel-massie-8b7511a/
• If you’re interested in having me deliver a keynote or workshop for your team contact Caroline at [email protected]

Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/

James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.

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Join me at the 2026 Goal-setting Workshop here - jjlaughlin.com/2026goals

- If you're interested in booking me for a keynote or workshop, contact Caroline at [email protected]

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