The Mind Muscle Project

By Lachy Rowston & Raph Freedman

Health Alternative Health

What's The Mind Muscle Project about?

Weekly discussions and interviews on self-improvement, fitness and well being niche topics and exciting and influential minds. Join us on a journey of exercising the muscle inside your head.

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TBT - Jujimufu Aka Jon Call

08.21.2019

Throwback Thursday to episode 124: Jujimufu Aka Jon Call - The Simple Secrets To Strength Training, Extreme Flexibility And Epic Meal Prep @Jujimufu aka Jon Call is the Instagram sensation taking the world by storm. Easily one of the most ...

The Mind Muscle Project episodes:

08.23.2019 Is Business Coaching BullS**t? This week the boys dive into a hot topic in the gym industry... Business Coaching. After 5+ coaches and over 80k in consultancy fees the boys give you their take on when it's time to invest. Get our free business ...
08.21.2019 TBT - Jujimufu Aka Jon Call Throwback Thursday to episode 124: Jujimufu Aka Jon Call - The Simple Secrets To Strength Training, Extreme Flexibility And Epic Meal Prep @Jujimufu aka Jon Call is the Instagram sensation taking the world by storm. Easily one of the most ...
08.20.2019 Is 'Vegan' a Fad, Long vs Short Term Goals & Training Tips For New CrossFit Athletes - After Show 154 This the boys dive into some listener questions are their own training and fitness goals in the next 5 years. After this they lend some advice to a new CrossFit athlete who is looking for their biggest lessons from when ...
08.18.2019 256 - Mike Bledsoe & Mark England on Dissolving The Ego & Taking Massive Risk This week the boys welcome back to the show previous USA tour guest Mike Bledsoe and good friend Mark England. The topics in this show really dig into some core issues of fitness athletes, their egos and their lives outside ...
08.16.2019 Is Entrepreneurship Learned or Genetic? With Mind Pump's Sal Di Stefano - In The Black 80 This week we welcome back one of the hosts from the Mind Pump Podcast, Sal Di Stefano, to talk about his career journey in the fitness industry. Sal has held multiple roles inside of big box gyms and has run ...
08.14.2019 TBT: Dean McKillop on How to Eat Anything and Perform Maximally We go back to 2015 and review a great interview with Dean Mckillop where he talks about how to eat anything, perform maximally and have 4 percent body fat with Flexible Dieting. Youtube Video: https://www.youtube.com/watch?reload=9&v=vtwZXmjWE3c Ask Questions on Instagram - ...
08.13.2019 How to Approach any Injury, Re-growing Dead Muscles & Focusing on Longevity - After Show 153 This week the boys dive into some interesting topics surrounding both their injuries and provide some strategies on how they have mentally overcome them and what their rehab protocols have looked like. They also answer a listener question on fashion ...
08.11.2019 255 - Dr Sean Pastuch, Is The Fitness Industry DOOMED? This week the boys welcome back great friend of the show and all around bad-ass Sean Pastuch. This week's conversation centres around the real career opportunities for PTs, Fitness coaches and health professionals. The answers pull no punches as he ...
08.08.2019 A Warning to All Gyms with Alex Hormozi from Gym Launch - In The Black 79 In this episode the boys have on a man who for a long time they have wanted to get on... Alex is the founder of Gym Launch, the most successful gym growth consultancy in the world hands down. After having ...
08.07.2019 TBT - Bret Contreras on How to be More Scientific in Your Training Throwback Thursday to episode 182 with Bret 'The Glute Guy' Contreras. Episode first aired 18th of March 2018. Currently this episode sits in the top 10 all time most downloaded shows. Dive into all things muscle science, glute development and ...
08.06.2019 Eating Disorders & Tracking Apps, Benefits of Running & CrossFit Games Analysis - After Show 152 This week on the show the boys dive deep almost cracking an hour on some brilliant listener questions. Before jumping in they review The CrossFit Games just pass and give their thoughts on what the future holds for the sport. ...
08.04.2019 254 - Juliet Starrett on Overweight, Broken and Ignored... Saving The Next Generation's Health This week the boys have on MobilityWOD CEO, former lawyer and wife to K-Starr the incredible Juliet Starrett. This week we dive into the looming health crisis of the next generation and how Juliet is working with schools to help ...
08.01.2019 Lessons from The World's Fastest Growing Fitness Franchise, Gym Guyz - In The Black 78 This week on the show Raph sat down and interviewed Josh York who is the founder of Gym Guyz the world's fastest growing fitness franchise officially. Hear about how Gym Guyz is essentially becoming the Uber of PT, with a ...
07.30.2019 Muscle Gaining Tips & Tricks, Electric Muscle Stim Devices & 'Movement' Gyms - After Show 151 This week the boys dive into some awesome listener questions around the science and research of Electric-Muscle-Stimulation devices and bulking/muscle gain tips. There are some great nutrition and training nuggets here for any one looking to get stronger, put on ...
07.28.2019 253 - Eric Leija & Fracheska Martinez on Primal Movement & Kettlebell Training Benefits This week the boys sit inside ONNIT HQ to interview the head superstar of the ONNIT Academy and kettlebell warrior Eric Leija. They are also joined by his partner in crime Francheska Martinez who is an animal flow instructor. This ...
07.26.2019 Essentials to a Profitable Kids Program - In The Black 77 This week the boys interview the founders of the CrossFit Kids program. Brand X is the new company they run after stepping out from under CrossFit and in this episode they lay out the foundational knowledge you need as a ...
07.23.2019 Instagram and mental health, transitioning out of CrossFit & rest day tips - After Show 150 Happy 150th After Show. This week the lads dive into some awesome listener questions on how to make a graceful transition out of competitive sport and into a health and well being practice. Other questions on the show relate to ...
07.21.2019 252: Chris Bell on Sobriety, Corruption & Happiness Don't let the title of this episode throw you off. We go deep on this episode about many topics like Chris's documentaries 'Bigger Stronger, Faster', 'Prescription Thugs' and 'Trophy Kids'. Chris also dives into his sobriety and how he continues ...
07.19.2019 6 Reasons Your Gym Has Stopped Growing - In The Black 76 This week the boys are super excited to bring to you what they currently see as of mid-2019 as the main reasons gyms have stopped growing. Some we can control some we can't but regardless we can always change our ...
07.16.2019 Training abs/core properly, how to choose a great online program & the next 10 years of Fitness - After Show 149 This week the boys dive into some listener questions around abdominal training as it relates to functionality and injury. They also answer a question as to what they predict the next wave of gyms will look like in 10 years. ...
07.14.2019 251: Kelly Starrett on Fixing the Sedentary Lifestyle Epidemic This stop on the USA Podcast Tour features internet sensation (tens of millions of youtube hits), best selling author and lovable teddy bear K-Starr. Kelly brings some never before heard perspectives on the movement crisis facing the 1st world and ...
07.11.2019 Becoming Your Own Brand with Jason Khalipa This show needs very little introduction. Jason Khalipa is an icon and leader in the boutique group class fitness space. His company has over 150 employees and is in multiple countries and boasts a huge online presence. In this episode ...
07.09.2019 10 reasons you're not seeing progress in the gym - After Show 148 This week the boys try a slightly new format for the show and offer 10 reasons you may not be seeing the desired progress you want in the gym. They cover everything from how to be more consistent, supplements and ...
07.07.2019 250: Dr Nicholas Romanov, The Science of Injury-free Effortless Running This week's guest is a man who has spent a lifetime studying the maths, physics and science of running. Dr Romanov has created one of the world's most incredible systems for running and in fact explains why this is the ...
07.04.2019 3 key ingredients to a profitable front end offer - In the Black 74 This week on the show the boys talk about a 'Front End Offer'. This is the first thing a new customer experiences at a fitness business. It could be 2 weeks free, 21 day transformation or a 6 month executive ...
07.02.2019 Is Olympic Lifting Safe & Unconventional Motivation Methods - After Show 147 This week the boys dive into questions around the safety of olympic lifting and how to properly program it, don't miss this breakdown. Also they share some unconventional tips on how to stay motivated and training during colder times of ...
06.30.2019 249: Marcus Filly on Training for Balance, Longevity & Aesthetics This week we welcome back founder of Functional Bodybuilding & former CrossFit Games Individual Marcus Filly. This episode dives into the behind the scenes of Marcus's life. How he sets up his routine to achieve balance with his family but ...
06.27.2019 The Do's and Don'ts of programming for a gym - In The Black 73 This week we explore the controversial topic of gym programming. The boys give you some valuable insight into the economics of how you can best program to maximise your gym space and client value. They also dive into some more ...
06.25.2019 How to avoid losing muscle whilst doing cardio and tips for balancing training with a full time career - After Show 147 This week the boys dive into some pretty cool listener questions but not before talking about how they both handled a huge night of drinking and applied different hangover strategies for the next day. The questions they dive into are ...
06.23.2019 248: Mike Guadango on the Cold Truth About Professional Sports Former guest Mike Guadango of Freak Strength returns to the podcast. Personal coach to superbowl winners, MLB players and some of the NBA's best we dive into the world of professional athletes. Learn about all the behind the scenes and ...
06.20.2019 An Unlikely Success Story of Fitness Technology - The WODIFY Story - In The Black 72 This week we welcome COO Eric and Chief Marketing Officer Brendon to the show to talk about the incredible story behind WODIFY. Whilst in Philly we got to sit down with these 2 veterans to talk us through the battles ...
06.18.2019 Performance Enhancing Drug Addiction & If CrossFit & HIIT did more harm than good - After Show 146 This week we dive into an update on injuries and the boys upcoming training goals. They discuss the impact on heavy lifting and injury rate. Then they dive into some listener questions on what the future of the fitness industry ...
06.16.2019 247: Mark Bell, Bodybuilding Vs Powerlifting If you haven't heard of Mark Bell and his incredible story it's time to get out from under your rock. Mark is the founder and creator of The Sling Shot, a powerlifting accessory product, which completely took off in the ...
06.13.2019 Q&A: Finding the perfect gym space, members cutting reps and programming more scientific workouts - In The Black 71 This week we answer listener questions for the first time on Fitness Business. Kicking if off we dive into what to look for when finding the perfect gym space. After inspecting close to 50 sites over the last 5 years ...
06.11.2019 How to Self-Program for Maximum Results and How to get a solid job as a Personal Trainer/Coach - After Show 145 This week's show deals with how to properly structure your training program to balance strength and cardio for the most effective results. A discussion also breaks out over a listener question asking about how they can get a job at ...
06.09.2019 246: Mike & Adee Cazayoux on Keto Diet Benefits, Nutrition Education and Losing Training Motivation How can we change the education around nutrition for the masses...? With obesity at an all time high, food quality diminishing and misleading main stream information we open a discussion about how Mike and Adee plan to tackle some of ...
06.06.2019 The no. 1 MOST common sales mistake in fitness and gyms, fix this and watch $ and retention increase - In The Black 70 What if you changed just 1 thing about your sales process which not only got you more clients but also increased your retention. In just a few small sentences we can help you shift the mindset of your future customer ...
06.04.2019 Why muscle mass DOES NOT affect strength, Gymnastics strength training mistakes & our favourite books - After Show 144 This week we open by discussing a study which was released about muscle mass and it's affects on strength. The findings were incredible but make good sense. Also we dive into some awesome listener questions around bodyweight strength training and ...
06.02.2019 245: Zach Even-esh - Uncomfortable Truths from an Unconventional Life & Why Convenience is Killing Fitness, The Underground Strength Coach When Zach started his Garage gym in 2001 there was no Rogue Fitness, Instagram or Netflix. This was an age where you could count the number of exercise instruction videos on one hand. No one had heard of a small ...
05.31.2019 The 3 reasons why Gyms close - in The Black 69 This week we dive into 3 reasons why we believe the current landscape of franchise group fitness and independent gyms are closing. We dive deep here and there are a lot of lessons you can grab to save your gym ...
05.27.2019 Why you should stop back squatting, gender equality in sports controversy and the final supper - After Show 143 This week Lach opens the show by discussing why he believes the glorified barbell back squat has injured an entire generation of lifters and why it needs to stop. The boys tackle listener questions around gender equality in sports, vertical ...
05.25.2019 244: Luka Hocevar on How to Tap into Your True Potential, The Immigrant Hustle You read it write Luka Hocevar was a directionless immigrant from Slovenia who's only love was basketball. In his youth Luka knew he had a natural ability to make money... just his first big run was not exactly legal. After ...
05.23.2019 Market Lessons from Asia's Best Gym in 2018, Base Gym Bangkok with Founder Jack Thomas - In The Black This week we have on the founder of Asia's Best Gym of 2018. This is an interesting episode as we step outside of the western business world and learn from what is happening in the Asian market. Jack who is ...
05.21.2019 Training & nutrition strategies to improve endurance, American diet differences and rock climbing - After Show 142 This week on the show we're back in the studio telling stories from our USA road trip, talking about the diet issues we faced and how we over came them. We get back into answering some listener questions related to ...
05.19.2019 243: Mind Pump Radio's Sal, Justin & Adam on Why Group Training Ruined The Fitness Industry HERE IT IS... the first podcast from our USA podcast tour. Please welcome to the mics Mind Pump Radio hosts Sal, Adam and Justin. With over 2 million downloads per month, Mind Pump Radio is easily one of the biggest ...
05.16.2019 1 on 1 Personal Training vs Semi-Private vs Group Training, the downfalls and benefits - In The Black 67 This week on the show we discuss some of the many observations we've made from all the different gyms we've seen whilst travelling in the USA. We dive into the 3 training models you can use and the pros and ...
05.14.2019 The Pros and Cons of the USA's fitness industry - After Show This week we're in the USA on our 3rd annual podcast tour. We recite some of our crazy experiences as well as review some of the most recent up and coming fitness fads. We also centre a discussion around the ...
05.11.2019 242: Hazel Gale - This podcast will change your life Imagine a life without limitations. Are you as successful as you want to be? Are you surrounded by loving relationships? Is life going as planned? What if you pulled back the curtain on the one thing holding you back. Today ...
05.09.2019 How to motivate and keep great coaches and when to let them go, Build a world-class coaching team Part 2 of 2 - ITB 66 Part 2 of this series is about retention and dismissal. We dive into how our business model puts all the right incentives in place to motivate and retain coaches. After retention we talk about the process we use to let ...
05.07.2019 Is CrossFit sustainable long term & Fitness and Nutrition protocols whilst travelling - After Show 140 This week on the show we dive into a question about the longevity of a CrossFit participant. We evaluate the typical life cycle of someone who starts the exercise program and the pros and cons to what's involved. We also ...

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