The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice?

Let's unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully. 

We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I share insights on how trends can foster community, increase visibility, and offer real-time insights into what resonates with your audience.

Whether you're a trendsetter or a trend skeptic, this episode is packed with valuable insights to help you navigate social media trends in a way that aligns with your brand and business goals.

In this episode of the podcast, I talk about: 

• The double-edged sword of trendy content
• The impact of Reesa Teesa's 50-part TikTok
• What to focus on instead of trend-chasing
• Using trends for community building
• The difference between an audience and a community
• Participating in advertisements for fun
• Leveraging trends for community research

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Trend Savvy

Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/295

Faceless marketing's buzzing right now, but guess what? It's nothing new.

In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business.

I'm breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge. 

Whether you're all about keeping your privacy or worried about losing that personal touch, I've got you covered with insights and advice that'll help you figure out where you stand.

So, let's get into the heart of faceless marketing and see if it's the right fit for your brand's vibe or if sticking to a more personal approach is your best bet.

In this episode of the podcast, I talk about: 

• Throwing out the personal brand strategy
• History of faceless marketing (it's not a new trend)
• My favorite fictional personal brand characters
• Faceless marketing done right
• The shady side of faceless marketing
• The pros and cons of faceless marketing

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Raise Your Rates 2.0

If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates.

Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/294 

Has TikTok lost its magic?

That's a question I've been asking lately, and I think I have a pretty clear answer now.

With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. 

Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different. 

In this episode, I'm exploring exactly what that difference is, whether it's a sign of the great things to come or its downfall, and what it means for you and your marketing strategy.

In this episode of the podcast, I talk about: 

• My bad first date with TikTok
• The TikTok magic fading
• Discovery engines
• What has changed on TikTok since 2022
• The single biggest thing ruining the app
• The TikTok virality challenge

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/293 

Here's proof that just getting started can be the catalyst for amazing business growth.

In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin' it on Instagram. 

She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping your life separate. 

Monique also discusses her strategies for content creation, live streaming, and building a business with lasting impact. 

Listen in to this insightful and empowering conversation.  

In this episode of the podcast, we talk about: 

• Launching a business while on your sick bed
• Forced vulnerability 
• The "dirty thirty live" approach to building a brand
• Being bingeable instead of viral
• Being personable on social while protecting your privacy
• Monique's juicy and delicious barometer

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ 

 

About the Guest:

Monique has a BA in fashion design, three startups under her belt (so she knows a bit about entrepreneur life) and has developed programming in partnership with companies throughout Asia and exciting global brands like PayPal, Burberry, Toms Shoes and Shopify. Bringing over 15 years of top-level industry experience in the areas of product development, entrepreneurship, branding, business development, and personal styling today, Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you're getting a creative director for your brand. She will show you how to clarify your communication, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry.

Monique is a breast cancer survivor and has grown an engaged community of over 17,000+ people on social media, while in remission. She is a wife, a new mom, and the host of a 5 Star rated Podcast, The Juicy CEO. She speaks on international stages and has been featured on Global Television, in Entrepreneur magazine, Elle, Bustle, and countless podcasts.
 
Her motto is, "Our personal brand is all we have, so it is your job to control the message going out about you.

Follow Monique on Instagram @moniquebryan_co  or visit her website www.moniquebryan.com

Website: https://www.moniquebryan.com  
Instagram: https://www.instagram.com/moniquebryan_co/  
LinkedIn: https://www.linkedin.com/in/moniquebryan 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/292 

Do you have social media lurkers silently engaging with your content?

I've had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). 

We've been trained to go after the dopamine hit from likes and comments, but the folks who don't publicly engage with your content are just as important (if not more) than the ones who do. 

It's time to embrace these followers, so in this episode, I'm stressing the importance of prioritizing quality engagement so you can gain a fresh perspective on engaging with your audience and fostering meaningful connections on social. 

In this episode of the podcast, I talk about: 

• Why every business isn't built for likes and comments
• Why engagement doesn't equal interest
• Going deeper than surface-level social connections
• Private engagement metrics
• Stirring the pot to increase engagement

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/291

If you have multiple businesses, should you have multiple LinkedIn accounts?

This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. 

Let's talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that can help you with your LinkedIn strategy.

In this episode of the podcast, I talk about: 

• Is it LinkedIn legal to have two accounts?
• How to balance your personal and business profiles
• What to think about before you delete your history
• How I would help Rihanna with her LinkedIn strategy
• The chili of LinkedIn marketing 

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/290 

What is your unique selling proposition?

If it sounds too similar to everyone else in your industry and doesn't reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you.

Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results. 

She can do the same for you when you hear Hillary's strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more. 

In this episode of the podcast, we talk about: 

• Why Hillary retired from copywriting
• Creating a North Star to guide your positioning
• The challenge of standing out in a sea of similarity 
• How Hillary helped me find my brand positioning
• Offering a unique experience and feeling to customers
• The power of the Statement Piece
• The third element to add to your messaging

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ 

 

About the Guest:

Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet.

Since 2011, she's worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors

to turn the talent that's gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently.

Maybe you've seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most.

Website: https://hillaryweiss.com/
Instagram: https://www.instagram.com/hcweiss/ 
Facebook: https://www.facebook.com/theweissness  
TikTok: https://www.tiktok.com/@hillarydisco

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289 

Let's talk about the social media trends of 2024. The ins, the outs, and everything in between.

There's a lot that's about to change on social media in 2024. From the shift from "link in bio" to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue. 

Let's go all in on social media trends so you can ignore what needs to stay behind in 2023 and shift your strategy to what will get you results on social in 2024.

In this episode of the podcast, I talk about: 

• Strategies over tactics
• Retiring "link in bio" for something better
• Decline of "insta-perfect" culture
• The Stanley Cup marketing strategy shift
• Human touch instead of overly calculated messages
• Shift from "how to" to "how I" content
• The LinkedIn Jumpstart Challenge

…And More!

 

This Episode Was Made Possible By:

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/288 

 

I'm thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show.

We take a deep dive into Nathalie's bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. 

Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social media and putting the human touch back in your marketing emails.  

In this episode of the podcast, we talk about: 

• The beginnings of AccessAlly starting at 12 years old
• Using tune-up calls for customer retention
• The Software and a service business model
• The human side of your brand
• Why Nathalie deleted Instagram
• Nathalie's LinkedIn strategy
• Building untrackable relationships on social media

And so much more!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin

 

About the Guest:

Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college.

As the founder of AccessAlly, the powerful digital course and membership WordPress plugin for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place.

Website: https://accessally.com/  
LinkedIn: https://www.linkedin.com/in/nathalielussier/ 
Facebook: https://facebook.com/nathalielussierpage 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/287 

 

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different. 

With all of the changes on LinkedIn, It's hard to remember its early days of being more of a resume platform than a social media platform.

It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow their professional network, and showcase their authority by adding to the conversations that are already happening.

There's still so much potential on LinkedIn, so in this episode, I want to talk about the latest updates and features, share my strategy for this coming year, and give you some insight on how you can take advantage of LinkedIn's algorithm so you can start showing up and getting noticed.

In this episode of the podcast, I talk about: 

• The hidden potential of LinkedIn for online business owners
• LinkedIn Challenges for product-based business owners
• Features removed in 2023
• Posting and ghosting
• Snoop Dogg's LinkedIn Influence
• The best content for LinkedIn

…And More!

 

This Episode Was Made Possible By:

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/286