The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

It's official! I'm leaving X (formerly known as Twitter) behind, and I'm not looking back!

Twitter has such a special place in my heart. It's where I used to spend tons of time scrolling through the tea and topics around my interests. It's even where I met my first business mentor. 

But sometimes, hanging on to the memories of the good times can't overshadow just how bad things are today. 

And bad might be an understatement when it comes to the current state of X (does anybody hate that name as much as me?) ever since Elon Musk took over. 

While this may sound like an emotional decision, let me break down exactly why, as a marketer and business owner, now is the right time for me and my business to say goodbye to what used to be an amazing platform. 

In this episode of the podcast, I talk about: 

• Elon Musk's flipflop decision making
• The facts behind why X is terrible
• My strong opinion of why X is terrible
• How X is impacting marketers for the worse
• The "promised" future of X
• The Big Brands who are leaving X behind

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/275 

From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel. 

Whether intentional or not, everybody has a funnel on social media—it's just that some work a lot better than others. 

So, to make sure your funnel is doing exactly what it's supposed to do for your business, in this episode, we're dissecting the four stages of your sales funnel.

Learn how to diagnose your problems, create better offers, and create content that gets you seen and converts your lurkers into customers.

In this episode of the podcast, I talk about: 

• Why you only see one piece of the funnel
• Why your sales funnel is like dating
• The four stages of your social media sales funnel
• Why feelings are the worst metric
• What a divorce coach client taught me about metrics
• My #1 conversion spots on social media

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/274

The days of copying and pasting content from one platform to another are long gone.

If this is true (and trust me, the results don't lie), with platform algorithms getting more sophisticated and audiences' attention spans getting smaller, how do you get the most out of the content you spent so much time, energy, and love creating? 

Don't worry, this isn't the end of repurposing content. 

It's the beginning of a thrift store content strategy that will help you maximize the life of your content without stressing you out as you try to please Mr. Al on every social media platform. 

Listen in and learn why mixing the kind of content you love creating with a digital brain strategy is the most sustainable and realistic way for you to stay consistent on social media without falling victim to content creation burnout. 

In this episode of the podcast, I talk about: 

• Why you have to start with research
• Tweaking the core ideas of a post for different platforms
• Batching content with trends in mind
• The source of my content repurposing
• Achieving a TV commercial effect with your content marketing strategy
• How the digital brain can change your relationship with social media

…And More!

 

This Episode Was Made Possible By:

The Savvy Social Retreat

The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers.

Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/273 

 

As introverts, the idea of putting yourself out there on social media can feel overwhelming. 

But fear not because my special guest, Tara Reid, The Introvert Coach, has some valuable insights and strategies to share with all of you shy business owners out there. 

Tara shares her journey from starting as a virtual assistant to becoming a strategist who helps fellow introverts navigate the world of online marketing. Then, we dive into the challenges of trying to mimic the big personalities we see in the online space and why choosing authenticity is a more realistic and sustainable way to be present online. 

Tara believes, and I agree 1000%, that there is power in finding platforms that work best for you because that is where you can protect your peace while growing an online business.

If you're an introvert looking for tips on marketing your business without feeling drained, this episode is for you.

In this episode of the podcast, we talk about: 

• Challenges introverts face on social media
• Pressure to transform into an extrovert on social media
• Struggles with curating your feed
• The fear of unfollowing and the pressure to reciprocate
• Why Tara left Instagram and isn't looking back
• Strategies that align with your introverted nature

And so much more!

 

This Episode Was Made Possible By:

The Savvy Social Retreat

The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers.

Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat

 

About the Guest:

Tara Reid has been a multi-passionate online entrepreneur for 17 years. She loves helping other introverts learn how to use their strengths and show up authentically when marketing their business. Tara is also the host of the annual Introvertpreneur virtual summit and Introvertpreneur podcast.

Website: https://thetarareid.com  
Introvertpreneur Podcast: https://thetarareid.com/podcast 
LinkedIn: https://www.linkedin.com/in/tara-reid-marketing 
Facebook: https://www.facebook.com/TheIntrovertCoach 
Threads: https://www.threads.net/@introvertcoach

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/272 

From Halloween to New Year's, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It's the time when you can reflect on everything you accomplished throughout the year and catch up on missed quality time with friends and family.

But here's the thing. It's not all about the warm fuzzy and much-needed rest the holidays bring. 

This final stretch of the year is also the perfect opportunity for businesses like yours to dust off those offers and make plans to reach your year-end revenue goals! 

Join me in this episode and learn the holiday sales season strategy that will have your customers running to you for a holiday shopping spree. 

With the right mix of connection and promotion (and a head start), you'll be on track to help your biz reap the biggest gifts possible this holiday sales season. 

In this episode of the podcast, I talk about: 

• When the holiday selling season really begins
• Adding value all year long (not just the holidays)
• Why selling is only the tip of the iceberg
• New strategies your holiday offers
• Why the holidays are perfect for before and after
• Thinking bigger than major holidays
• Connecting before selling

…And More!

Grab your free Holiday Social Media Strategy Guide: https://onlinedrea.com/holiday

 

This Episode Was Made Possible By:

The Savvy Social Retreat

The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers.

Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/271

These social platforms ain't loyal, so why should you?

I always recommend getting started on one platform, but if you're ready for your next level of growth, being platform agnostic may be the key. And I want to show you exactly why in this week's episode. 

I'm sharing my five reasons for being platform agnostic, highlighting the huge benefits of a flexible and versatile multichannel marketing strategy. 

Listen to my story and learn how a platform agnostic approach to social media can increase your reach, grow your audience, and increase your revenue. 

In this episode of the podcast, I talk about: 

• My first experience with TikTok
• What it means to be platform agnostic
• Why all traffic isn't good traffic (client story)
• My 5 reasons for being platform agnostic
• The best platform to get started on
• Why multichannel marketing is the key to your next level of growth

…And More!

 

This Episode Was Made Possible By:

The Savvy Social Retreat

The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers.

Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/270 

Unveiling a new product or service is super exciting – but how you launch it to the world can make or break its success. Especially when navigating the hectic world of social media.

Join me as I sit down for a live strategy session with the inspiring Becky Mollenkamp and dive deep into the unfiltered realities of launching her new podcast, Feminist Founders. 

From the euphoria of new beginnings to the candid, vulnerable moments of self-doubt – it's all here. Becky opens up about her launch plans, the challenges she faces in presenting herself on social media, and the dreams she envisions for her brand. Together, we peel back layers to find genuine strategies that align with her unique voice and a plan to launch and grow her podcast.

In this episode of the podcast, we talk about: 

• The pressure of being entertaining on social media
• Becky's new Podcast, Feminist Founders
• Becky's reason for NOT creating a separate social account for the podcast
• Prelaunch and launch strategies
• The freedom that repurposing content provides
• How to simplify your next launch plan

And so much more!

 

This Episode Was Made Possible By:

The Savvy Social Retreat

The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers.

Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat

 

About the Guest:

Becky Mollenkamp is an accountability coach for founders who want to reach big goals without burning out. She helps her clients reclaim their time without sacrificing success.

She's also the host of the upcoming Feminist Founders podcast, launching Sept. 13th, which will feature interviews with business owners who want to build a more equitable world through entrepreneurship.

Website: https://beckymollenkamp.com  
Feminist Founders Podcast:
https://beckymollenkamp.com/podcast / https://feministfounderspodcast.com  / https://feministfounderspod.com 
TikTok: https://www.tiktok.com/@beckymollenkamp
Instagram: https://www.instagram.com/beckymollenkamp/ 
LinkedIn: https://www.linkedin.com/in/beckymollenkamp/
YouTube: https://youtube.com/c/beckymollenkamp
Twitter: https://twitter.com/beckymollenkamp

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/269 

Let's go behind the scenes and hear the story of creating an unconventional leadership retreat.

The Savvy Social Retreat is taking the unconference approach to help business leaders reshape their perspectives and expand their horizons while not forgetting to make time for a heavy dose of rest and relaxation–the perfect recipe for a perfect retreat.

Listen in as I unveil the surprises planned for this retreat, as well as the strategies behind marketing and selling event tickets, in case you take up the mantle and host a retreat of your own. 

Discover the magic of this retreat, the incredible offerings of Niagara on the Lake, and the high-level conversations that will shape this unique event–and the future of your business!

In this episode of the podcast, I talk about: 

• The origin of the retreat (back to 2017)
• My marketing strategy and what I would do differently
• Why the retreat is NOT for new biz owners
• Valuing conversation over speeches and sales pitches
• The announcement of three huge surprises
• Why the Pillar and Post was destined to be the venue

…And More!

 

This Episode Was Made Possible By:

The Savvy Social Retreat

The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers.

Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/268 

Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok. 

But clearly, IG is taking some good notes because Reels is helping businesses and content creators make big moves toward getting discovered and reaching a fresh audience. 

If your business is on IG and you're NOT using Reels, you're seriously missing a huge growth opportunity.  

While IG is still playing catch up to TikTok's reputation for video and discoverability, learn how business owners can make a big push forward by leveraging Instagram Reels.

In this episode of the podcast, I talk about: 

• Why Instagram Reels work for businesses
• The history of Instagram Reels
• The immature Mr. Al on IG
• Your #1 focus when creating Reels for your biz
• Starting conversations, not teaching lessons
• My hot & cold relationship with lip-sync videos

…And More!

 

This Episode Was Made Possible By:

Instagram Bootcamp Challenge

You don't need to go viral on Instagram. You need to get Profitable! 

Refresh your Instagram approach so you can ignore the vanity metrics and focus on what matters: Profitable Engagement.

The Instagram Bootcamp is here to help you abandon what's not working, rise above the low engagement across the board on IG, and start implementing the strategies that are proven to work for businesses like yours!

If you're ready to make this a new reality for your business, then it's time to join the FREE Instagram Bootcamp: https://onlinedrea.com/bootcamp

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/267

No founder wants to fall into the trap of spending more time being a pseudo-social media manager than actually running their business. 

But this is a trap too many biz owners, especially newbies, fall for when trying to decide how to best use social media to grow their business. 

They can't decide which platform to start with, so they decide to try it all! 

Instead of going down a path that ends in burnout and a special kind of hate for social media, let's talk about how to find the perfect platform for you and your business.

When you learn what each platform specializes in, the kind of content you love to create, and how much time you (realistically) have to spend on social media, that's when you'll know what platform is best for you.

Find the answers to all of these questions in this episode and start using the awesome power of social media on the one social platform perfect for you.

In this episode of the podcast, I talk about: 

• The challenge of repurposing content
• My 90-day platform rule
• My social media content starting point
• Trusting your instincts on social
• The platform I recommend business owners start with
• My highest-converting platforms
• The instability of Threads and X

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/266