The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Y'all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don't have to.

Listen in and learn about the plan, execution, and results of my four major social media experiments of 2023 (I'm bringing the data to back it up). Some were pretty surprising, and others disappointing. 

Dive in so you can steal what works and save time by ignoring the rest!

In this episode of the podcast, I talk about: 

• Why panic is not a strategy 
• My SEO keyword-stuffing days
• Social media as a tool for connection
• Decreasing engagement across all platforms
• High-Low Content Strategy
• The spider that won't leave
• Hashtags strategies that still work
• Strategies that failed

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/255

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok.

My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook. 

Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post. 

For those who don't want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you.

In this episode of the podcast, we talk about: 

• Michelle's origins on Instagram
• Building brand awareness before you have clients
• Following your audience
• TikTok Scroll strategy for businesses
• Michelle's no-plan TikTok strategy

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process.

Website: https://michelleedgemont.com/ 
Instagram: https://www.instagram.com/medgemontdesign/
TikTok: https://www.tiktok.com/@michelleedgemont

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/254 

Whatever happened to empathy, compassion, and positivity on social media?

From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media.

As a business owner who can't avoid social media as a tool to grow your business, how do you show up with authenticity and lend your voice to these conversations without being so overwhelmed by it all that you get burned out and give up on social media altogether?

Let's talk about this in today's episode, so business owners can learn how to set boundaries while navigating all of the negative emotions running wild in today's social media.

In this episode of the podcast, I talk about: 

• My client's controversial video 
• Dealing with the emotions of the world
• Using social media for the power of good
• Protecting your peace with social media boundaries
• Why the ALS ice bucket challenge went viral
• What we can learn from the Dylan Mulvaney controversy
• Recognize burnout and doing something about it

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/253

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there's no need to be nervous or put it off until next week anymore.

Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul's drag race have taught me anything, honey, those uncomfortable feelings don't have to be your reality, especially if you know what you are looking for–and add a little fun to the equation. 

When you combine a social media strategy that aligns with your goals with an understanding of how to measure the five most important KPIs, you'll stop being scared of your weekly weigh-in and give yourself more credit for the hard work you put into growing your business on social media. 

In this episode of the podcast, I talk about: 

• My passion for RuPaul's Drag Race
• Why checking your data feels like standing on a scale
• The boring side of social media
• Choosing storytelling over selling
• Aligning with your goals, not your competition
• Using social media as a portfolio
• The five KPIs you need to track

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/252

If you thought TikTok was for fun and not for growth-minded CEOs, think again. 

Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you've been nervous about going all-in on TikTok.

Listen in and take notes as Racheal shares how she was able to 25x her ROI on TikTok, with a strategy that focused less on the $10-an-hour maintenance tasks and more on the $10,000-an-hour CEO growth tasks!

In this episode of the podcast, we talk about: 

• The CEO feast or famine cycle
• Overcoming system resistance
• Muscle memory
• Going all in on strategy
• Racheal's video strategy
• Why TikTok isn't just for Gen Z

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women.

Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.

A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.

When she's not helping women entrepreneurs, you'll find Racheal hiking along the James River and playing board games with her three kids.

Websites: theceocollective.com, rachealcook.com
TikTok: https://www.tiktok.com/@rachealcookmba
Instagram: https://www.instagram.com/racheal.cook/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/251

Is it time for your business to give up on Twitter? 

That's a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection. 

But the answer isn't so simple.

While Twitter has changed a lot since Musk took over (mostly for the worse), the little blue bird hasn't flown away just yet. Musk antics or not, there's still plenty of life left on Twitter. 

The real question is, is the platform still worth it when there is an unpredictable CEO running the show?

Until we know for sure, listen in as I go into detail about Musk's time as CEO and how the changes and massive layoffs have impacted how businesses are allowed to use Twitter as a viable tool to grow on social media. 

In this episode of the podcast, I talk about: 

• The Twitter Acquisition Saga
• Vibrant Twitter communities
• Elon Musk's fake updates
• The reasons for Twitter's potential downfall
• 6 Bad, One Good on Twitter
• Why letting Trump back on Twitter is good for everybody

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/250

I tried out Instagram broadcast channels, so you don't have to, and here's what you need to know.

Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that's constantly evolving–for better or worse. 

Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for business owners?

Find out as I detail my experience using IG Broadcasts over the last couple of months, including the good, the bad, the unnecessary, and the confusing. Whether Broadcast Channels are here to stay or not, after listening in, you can decide for yourself if it's a social media feature worth adding to your task list. 

In this episode of the podcast, I talk about: 

• Instagram's Midlife Crisis
• When NOT to try new features
• The broadcast group chat vibe
• The pros and cons of broadcast channels
• Notification overload
• Four IG broadcast strategies for businesses

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/249

With 3.5 billion downloads and over 150 million users every day in the US, it's safe to say TikTok is one of the most popular social media platforms in the world.

TikTok's popularity didn't happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader.

In this episode, I'm talking all things TikTok. Why it's my favorite app, why it's so great for individuals who love video, and how it's becoming more and more viable as a tool for business owners when they are willing to go the unconventional marketing route.

In this episode of the podcast, I talk about: 

• Why TikTok's algorithm is a work of art
• TikTok Frustrations
• The TikTok Congressional Hearings
• TikTok updates for business owners
• My viral TikTok clients
• The raw you on TikTok
• The other side of mass appeal

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/248

Not getting as much engagement as you're used to on Instagram? Don't worry, it's not a you problem. 

Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ's latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social media.

Let's dive in and talk about what all this means for you and your business in 2023.

In this episode of the podcast, I talk about: 

• Why science should influence the art of social media
• Declining social media engagement
• Benchmarks over feelings
• The data comparisons between FB, Twitter, IG, and TikTok
• Why TikTok has the most engagement
• The industries with the highest engagement
• Love for Holiday Hashtags

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/247

 

 

This one thing has pumped the brakes on a lot of creators' ability to have fun on social media. 

Rules!

But here's the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! 

Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do.

Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online.  

In this episode of the podcast, we talk about: 

• Why TikTok is best for genuine connections
• The social media coffee shop
• Backlash to vulnerability
• Fearing online trolls
• Erasing the pressure to create

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay's an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more. 

Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they'd find a better way to build a business. 

Lindsay's two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life!

Website: https://www.theradicalconnector.com/ 
Social media:
https://www.tiktok.com/@radicallinds
https://www.tiktok.com/@fantasticalfatty
https://www.instagram.com/radicallinds/
https://www.instagram.com/fantasticalfatty/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/246