The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

If you're a founder and you're treating YouTube like you're an influencer trying to go viral, it's time to shift your mindset and strategy.

In this episode, my guest, YouTube Strategist Trena Little, is more than happy to share that with a few simple shifts in your YouTube Strategy (because your goal isn't to go viral) and the addition of some amazing AI tools, you can start using YouTube as a consistent tool to drive more traffic to your offers.

Listen in and begin to embrace YouTube with the same entrepreneurial mindset that helped you build your business to what it is today!

In this episode of the podcast, we talk about: 

• Why people are burning out on YouTube
• How TikTok influenced YouTube creators
• The entrepreneurial mindset shift on YouTube
• Becoming an expert problem solver
• Is Shorts worth it for business owners?
• Using ChatGPT to get to know your audience

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

 

About the Guest:

As a YouTube strategist, Trena, who has a  Master's Degree in Business, helps online course creators develop a YouTube strategy that allows them to scale their business, by driving more traffic to their offers with the right videos!  She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn't have to.

Website: https://www.trenalittle.com/
YouTube: https://www.youtube.com/channel/UCs7qwxT0HL2fLTtVrt4i45w
Instagram: https://www.instagram.com/trena_little/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/265 

Is going viral and instantly gaining tens of thousands of followers your goal? 

If so, my guest, Dr. Julia Colangelo, professor at Columbia University and founder of Hello Flow, might change your mind.

After going viral on Instagram, Dr. Colangelo saw the dark side of social media, and it became a bright light bulb moment. 

Listen to the week's episode and learn why even though you can't control when you go viral (or how the trolls will come at you), you can control how much joy and peace you'll have on social media when you make the decision to use it as a place of play, generosity, and authenticity. 

In this episode of the podcast, we talk about: 

• Transferable personality traits
• Choosing to experience your joy
• Letting social fit your lifestyle
• Using the trolls to pivot
• Finding your flow and playfulness 
• The spirit of generosity

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

 

About the Guest:

Dr. Julia Colangelo (DSW, MSW, and LCSW) is an award-winning educator of flow and mindfulness at Columbia University and the founder of Hello Flow, a Maui-based educational and consulting company, where she helps thought leaders, public figures and celebrities get out of the riptide of overstimulation and cruise into their greatest flow state. 

Her primary work is in clinical research where she has more than a decade of experience exploring the science and psychology of flow to uncover the best and most sustainable flow states. Today, she shares her knowledge and research as both a private coach and advisor to high-profile individuals as well as a sought-after keynote speaker and workshop facilitator for events and retreats across the globe. She's also the host of Flow, a podcast that sits at the intersection of spirituality and science to help listeners integrate mindfulness, self-awareness, and flow techniques so they can discover their truest essence and root back to their true selves.

When she's not uncovering groundbreaking new research on flow, she can be found walking the beach and playing with her children.

Website: www.drjuliacolangelo.com 
Instagram: https://www.instagram.com/drjuliacolangelo/
Facebook: https://www.facebook.com/julia.colangelo.3/
Flow Podcast: https://www.drjuliacolangelo.com/PODCAST/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/264

One of the biggest challenges founders face when using Instagram is all the options.

It's super confusing and overwhelming when you're trying to decide if you should focus on Reels, Carousels, Stories, Threads, and allllll the other options. 

After diving into the data and understanding what Mr. Al the Algorithm really wants from us, there is a clear strategy business owners can tap into to know how to post, where to post, and what to post. All without feeling like you're stuck in option overwhelm.

Learn about the Instagram discoverability layers so you can start feeling empowered and see the truth that the Instagram Algorithm isn't out to hurt you. IG really is one of the best social media platforms, giving you all the features you need to take your business to new heights. 

In this episode of the podcast, I talk about: 

• Instagram Bootcamp 2023
• Why Instagram is so overwhelming
• Why Instagram isn't so bad
• The downfall of trying to do it all
• How your favorite content creators really create
• Instagram Discoverability layers
• Threads
• The future of business

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/263 

Is your business Trend Savvy? Wait, I have a better question. 

Should your business be Trend Savvy?

One of the biggest challenges founders face in building a brand on social media is staying relevant. And trying to keep up with the cool kids on social can easily lead to jumping on every single trend you can.

But should you? 

Let's talk about the dos and don'ts of trends for business owners so we can settle the great debate: Are trends great for businesses, or are they nothing more than a big distraction?

In this episode of the podcast, I talk about: 

• The fine line between trendy, tacky, and cringe
• The origin of trends in 2023
• Benefits of trends for business owners
• Where trending content belongs in your funnel
• How trends can hurt your business
• My JUMP rules for trends
• Trend Backlash
• How to be Trend Savvy

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/262

What's the hardest piece of negative feedback you've ever received on social media?

If you're building an online community, I'm sure you have more than one story to tell. We all do.

Getting negative, positive, and critical feedback is the easy part. 

What's hard is knowing when to respond, if you should respond, and how to respond.

Let's talk about it in today's episode so you can face your fear of the comment section, communicate with your audience in a way that keeps your mental health intact, and grow an online community that loves to engage with you in the comments section.

In this episode of the podcast, I talk about:

• An inspiring yawn
• Parasocial relationships
• Auditing your relationships on social
• Categorizing negative feedback
• The wrong way to respond to negative comments
• Cancel culture stickiness
• Prioritizing your mental health
• The positive potential of online communities

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/261

If you want to have staying power on social media, you have to get social!

Forget followers, likes, and other analytics, building a community on social media is how you stay relevant and create a relationship with social media that you're not embarrassed about and allows you to be unapologetically you. 

My guest, host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour, shares her story of rediscovering her true self and finding fun on Instagram, which has helped her connect with her people and given her a reason to keep using social media as a tool to grow her business.

In this episode of the podcast, we talk about: 

• Showing up like expected vs. showing up like you
• Letting your freak flag fly 
• Deanna's 12-Grid Instagram
• Human-to-human interaction in stories
• Strategies for finding collaboration partners
• The trap of being too strategic

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About The Guest:

As a Graphic Designer and Content Marketing Strategist and host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour knows the power of creativity, fun, and lettin' your freak flag fly when it comes to growing your business.

Whether she's hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun getting in front of their perfect-fit clients.

When she's not working with clients, she's probably callin' out sleazy marketing tactics, hangin' with her fam, or sneaking in some crappy reality tv!

Website: https://deannaseymour.com/
Instagram: https://www.instagram.com/thedeannaseymour/
LinkedIn: https://www.linkedin.com/in/thedeannaseymour/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/260

The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It's turned into something that we feel almost forced to do if we want to stay relevant. 

That's a big reason why people have such a hard time putting the fun back into social. 

But just because social media isn't easy anymore or as fun as it used to be, doesn't mean it isn't awesome! Especially if you are a founder who wants to connect with your audience, build your authority, and increase your revenue. 

Let's talk about the transition from social media being easy to what it is today and the shifts we need to make in our business if we want to keep leveraging social as an awesome tool to grow our businesses. 

In this episode of the podcast, I talk about: 

• Back in the day when social was actually easy
• What held me back from shifting my approach
• Why easy isn't everything 
• The Evolution From Nice To Need
• The reign of personal brands
• Our dwindling attention spans
• Not being scared of change
• Polished imperfections

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/259

As a course creator and community leader, the best thing you can do is listen to your customers. 

Listening to user feedback was the reason why, after 8 years of hosting the Savvy Social School content on Teachable, my team and I decided it was time to leave.

It was a super tough decision because I've invested so much time and money on Teachable, but when you outgrow where you started, it's time to move on!

Listen in to my story of course creation and community building and learn why moving our courses and content to Circle is turning out to be the best possible decision at the best possible time!

In this episode of the podcast, I talk about: 

• How I'm improving the Savvy Social School experience
• Exit Survey feedback
• My first Teachable course
• My WordPress horror story
• Unexpected changes at Teachable
• Who inspired my decision to move to Circle
• Circle's best qualities for community & courses
• My chef's kiss moment with Circle

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/258

Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do you make it work? 

That's what my guest Hayley Akins, founder of Motion Hatch, the premier online learning hub for motion designers, is sharing in this episode. Hayley has experienced some serious growth on LinkedIn, TikTok, and Instagram, all while managing her business and personal brand. Her secret? 

She doesn't do it alone.

Listen in to hear how she's working with her social media manager to find success on social and how you can make the decision to add a social media manager to your team. 

In this episode of the podcast, we talk about: 

• Knowing when it's time to ask for help
• Hayley's Start to Finish YouTube process 
• Discoverability platforms vs. retention platforms
• How one reel turned into 100 leads
• One-person strategy meetings

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Hayley Akins spent the last 15 years working in the motion design industry. For the past 5 years she's been teaching and coaching freelance motion designers and small studios on how to start, run and grow their businesses.

Hayley started Motion Hatch in 2017 after being frustrated by the lack of information out there about building a successful motion design business.

Since then she's seen the most common challenges that hold many motion designers back. This has given her insight into what works to build a business that's in your control and gives you the freedom to choose how you spend your time.

From coaching and teaching motion designers and studio owners to build the business that excites them, Hayley has distilled the best strategies she knows down to create programs and courses and help you to build a motion design business that experiences sustainable growth and feels authentic to you.

Website: https://motionhatch.com
Instagram: https://www.instagram.com/motionhatch
TikTok: https://www.tiktok.com/@motionhatch
YouTube: https://www.youtube.com/@MotionHatch
LinkedIn: https://www.linkedin.com/school/motionhatch/
Facebook: https://www.facebook.com/motionhatch/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/257

Mr. Al, the Social Media Algorithm is everything and a mystery all at the same time. 

And that can be super confusing for founders who need to get in Mr. Al's good graces in order to grow on social media. Some days Mr. Al will be your best friend, driving traffic to your feed and seeing increased engagement. On other days he seems like an overzealous bouncer blocking anyone and everyone from seeing the content you work so hard on.

So what can you do as a business owner?

Listen in to today's episode, and let's talk about the struggles of founders and social media strategists in navigating Mr. Al, The Algorithm's identity crisis so you can know what you're up against as you continue to grow your biz in the finicky world of social media marketing.

In this episode of the podcast, I talk about: 

• The hero/villain algorithm dynamic
• A time before social media algorithms
• The many jobs of Mr. Al, the Algorithm
• The toxic friend side of Mr. Al
• Mr. Al's role in your organic growth
• The platform where Mr. Al really shines for your business
• The areas where Mr. Al thrives as a villain
• The lack of transparency on what makes Mr. Al work

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/256