The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

If social media has taught us anything over these last two years (thanks, TikTok), it's this. If you get stuck doing what used to work, the only guarantee is that you'll stay stuck. 

Social media has evolved so much over the last decade that it's almost unrecognizable. What used to work doesn't, and what works today seems to change every other month. 

As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what's the solution?

Find out in this episode as I change up my marketing strategy with these four social media experiments.

In this episode of the podcast, I talk about: 

• Why my views on social media are changing
• The murky, muddy waters of social media
• The danger of action from a panicked perspective
• Helping your audience feel your brand
• My NEW branding angle
• Why you can't make it all look easy
• The hidden truths in your data

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead. 

Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down. 

But she can't do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery.

 In this episode of the podcast, we talk about: 

• What brought Maggie back to Instagram
• Being the sassy big sister to her followers
• Maggie's coaching character archetypes
• The deinfluencer trend
• Trusting the data, but doing what works best for you
• Feed posts are not dead
• The commitment to accessibility 
• The fear of being canceled

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do. 

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business.

Website: https://bsfreebusiness.com/ 
Instagram: https://www.instagram.com/bsfreebusiness/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244

Social media isn't the product. We are. 

That's just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre.

Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media. 

Listen in as we pull back the curtain on why ad targeting is getting harder (and why that's a good thing for consumers), setting privacy boundaries, and how marketers can make the adjustment to keep growing their businesses while respecting the privacy of their visitors. 

In this episode of the podcast, we talk about: 

• Why social media isn't so free
• The struggles of targeted advertising in 2023
• The soon end of relying on Google and Facebook for tracking your audience
• Regaining the humanity of our online activity
• The importance of two-factor authentication
• Platforms harvesting your DMs to better target you and your audience
• Why Lanie is only one social media platform
• Why it's okay if social media isn't your top sales converter
• The magic of ChatGPT in data-driven decision making

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Lanie Lamarre helps online business owners better understand how to responsibly track their digital promotions and campaign efforts... without having to become an analyst or a skeezy marketer to do it.

Website: https://omgrowth.com/ 

Instagram: https://www.instagram.com/omgrowth/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/243 

If you haven't figured out the secret to using AI in a way that's relevant to your business, then let me be your guide! 

I've taken a bit of time (that's an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students. 

The results are astounding if you know what to ask so you can take out the guesswork on what's relevant to your audience, save everyone time, lighten your load, and remain authentic in your branding. 

And, even better… it all starts with a conversation!

Welcome to part two of the ChatGPT deep dive, where we will go all-in on how it can be used to level up your marketing practices.

In this episode of the podcast, I talk about: 

• How ChatGPT is going to change things for marketers
• How to get creative with ChatGPT for personalization
• How to get refined and relevant answers with ChatGPT
• How to remix content using ChatGPT
• Using your own dataset with ChatGPT for future content creation
• Using ChatGPT and other AI to shorten brainstorming sessions

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/242

AI and ChatGPT are taking our jobs!

Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers.

AI is NOT here to take over. When you take a closer look and give it a chance, it's easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for. 

In part one of my dive into ChatGPT, let's discuss what AI really is and look at the good, bad, and limitations of using AI in your business.

And watch out for part two, where we will go all-in on how it can be used to level up your marketing practices. 

In this episode of the podcast, I talk about: 

• Why I was terrified of ChatGPT
• Why market disruption is a good thing
• The fall of Blockbuster
• AI ALL around us
• My 1:1 interview with ChatGPT
• The dangers of ChatGPT
• The positives of ChatGPT
• The limitations of ChatGPT

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/241

 

Forget video. Story is King.

A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans?

That's our topic today with copywriter and storyteller, Marisa Corcoran.

In this episode, Marisa put me on the hot seat to teach listeners just how easily her signature Story Stripdown process turns your boring, informational social copy into humorous, meaningful, and memorable stories that build your audience.

In this episode of the podcast, we talk about: 

• The brain's attraction to story
• Sharing our slice-of-life moments
• The two things purchasing decisions are based on
• The story stripdown process
• Keeping a story at the ready
• Why the best copy can't fix a muddy message
• Non-sexy transitions
• Creating scroll-stopping subject lines

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

 

About the Guest

Marisa's magic lies in creating intentional icons, whether it's supporting 400+ coaches and creatives to craft their uncopyable message inside her signature program, The Copy Confidence Society. Or helping business owners create their own stage with The Signature Summit System to grow their community and build rockstar relationships. 

She's also the creator of the wildly popular summit, The Copy Chat (6 seasons + counting!) which has given $100K+ to organizations like The Headstrong Project, Soul Fire Farm, and Sage USA.

When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it's government policy and consuming inappropriate amounts of Nutrageous candy bars.

Website: https://marisacorcoran.com/ 

Instagram: https://www.instagram.com/mtoni/

The Copy Chat Facebook Group: https://www.facebook.com/groups/thecopychat

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/240

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core values and live them out loud, but this is still uncharted territory for many. 

Moving too fast, saying the wrong thing, or not being fully certain of what is important to you and your business is what my guest, 6x author, DEI consultant, and Managing Partner of Uplifting Impact, Deanna Singh, is going to help you overcome in our latest episode. 

Listen in as my former client shines a light on how you can embrace your values, create safe spaces at work, and be inspired to become a DEI advocate out of compassion for others–instead of just checking the DEI box on your list of things you're expected to do as a business owner. 

In this episode of the podcast, we talk about: 

• Recruiting opportunities for everyone to thrive
• Starting with people to people
• DEI Bat Signals
• Staying connected to your core values
• Not becoming a fictional character
• Social Media as community service
• Is social media replacing social interaction?
• Her 1:1 LinkedIn Connection Strategy

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

 

About the Guest

Forbes Magazine describes Deanna Singh as, "A gifted communicator...a champion for marginalized communities and an inspiration to all those who want to be agents of change in their work, lives, and society." 

Deanna is the Founder and Chief Change Agent of Flying Elephant, an umbrella organization for four social ventures. Through their work in the spheres of DEI, healthcare, children's literature, and leadership, these four varied companies are united in their mission to shift power to marginalized communities. Deanna is an award winning author, educator, business leader, and social justice champion who speaks to over 50,000 people annually, giving audiences the tools and courage to imagine, activate, and impact the world as agents of change.

Website: https://www.upliftingimpact.com/ 

LinkedIn: http://linkedin.com/in/deannasingh 

Facebook: https://business.facebook.com/purposefulhustle 

Instagram: https://www.instagram.com/deannasingh1/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/239

The best communities are those where people feel safe enough to be themselves.  

As leaders in your business, it's your job to create those spaces for your team and yourself.

I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can cause you to lock away your true voice and your values–the things that make you uniquely you.

In this solo episode, I'm an open book! I'm sharing my story of being forced to find my truth in moments of discomfort, so you can evaluate your values in moments of peace and decide if it's time for you to find your voice and live your values out loud in your business.

In this episode of the podcast, I talk about: 

• Not rocking the boat
• Avoiding the hard conversations
• Why what you don't say matters
• Why your company needs a diversity policy
• The social media mirror
• Creating safe places at work
• Showcasing your belief system online
• Baby steps to becoming more accessible
• How Brené Brown helped me become a vulnerable leader

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/238

Professional stylist and LinkedIn Branding Expert all wrapped into one.

I want y'all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn't find her through a recommendation. I found her on social media.

I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her fave LinkedIn, to fast-track know-like-trust with her audience and help professional women attract career-building opportunities.  

In this episode of the podcast, we talk about: 

• Turning her focus from Instagram to LinkedIn
• The mindset of professional women on LinkedIn
• Gaining a deeper understanding of your target audience
• Why she's all in on video on LinkedIn
• The power of consistency with your audience
• Renée's LinkedIn Content Strategy

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

 

About the Guest

Renée Lindo is a Personal stylist based in Toronto, Canada serving clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves. 

After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world led her to bet on herself, and pursue her passion of fashion and style.

Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let's Get Dressed Now is a personal styling solution, meeting women wherever they are on their style journey.

Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it's a game-changer.

Renée is passionate about helping women show up as their most authentic selves and believes when your outward appearance is aligned with who you are on the inside, that is when you are the most powerful. You become magnetic and able to share your magic with the world.

She is a wife and mother and tries really hard to be organized, exercise, spend time with family and travel as much as her busy life allows.

Website: https://letsgetdressednow.com/
LinkedIn: https://www.linkedin.com/in/reneelindo/
Instagram: https://www.instagram.com/letsgetdressednow 
TikTok: https://www.tiktok.com/@letsgetdressednow 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/237

Not the biggest fan of social media, but you know it's almost necessary to grow your business?

You're in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to building a community. 

In this episode, Shannon shares the deets about her platform of choice, LinkedIn. For someone who claims social media isn't her favorite thing in the world, her strategies for engagement, posting, and building revenue can help any business owner shift their approach and find success on LinkedIn. 

In this episode of the podcast, we talk about: 

• Connections through storytelling
• Why cold outreach is best on LinkedIn
• Sending DMs without being annoying
• Relationship-Driven Sales
• Why LinkedIn is perfect for introverts
• Why Shannon spends an hour a day on LinkedIn
• How to format your story posts for greater reach

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

 

About the Guest

Founder, leader, and community builder, Shannon Siriano Greenwood is most passionate about sharing the stories of exceptional people.

Shannon is the Founder and CEO of Rebelle, a network for women professionals looking to earn more, prioritize themselves, and create their own path to success while paving the way for generations to come.

Eternally curious, Shannon has interviewed thousands of women from celebrities to founders, authors, physicians, creatives, and every day women to understand their perspectives and share their experiences with audiences big and small.

Website: https://readytorebelle.com/

Instagram: https://www.instagram.com/readytorebelle/ 

LinkedIn: https://www.linkedin.com/in/shannonsiriano/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/236