The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

So you've made a decision on who to hire to manage your social media presence.

Now, the real work begins.

Outsourcing your social media means handing over something very precious to you to a total stranger and hoping they will care for it as much as you do. That something is your voice and personality. 

This vulnerable act is one of the biggest fears of outsourcing. But in today's episode, I'm easing your concerns because there is a real blueprint that can help you to stay you on social media, even if you aren't the one writing, designing, and creating your content strategy. 

In this episode of the podcast, I talk about: 

• Not skipping to part three of the process
• Why client intake is key
• How to avoid disappointment in the outsourcing process
• Why I love LastPass Premium
• The most time-consuming area of social media
• The World Famous OnlineDrea Copy Stalking Process
• What to do when your client's voice isn't clear
• Why copying one post to all platforms is so 2017
• How to hand off and be hands off
• Why reporting breaks bad cycles

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/225

 

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

Whether it's an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team.

In episode two of my three-part series on Outsourcing Your Social Media, I am unloading the goods on how to find the perfect hire.

Last episode you prepared your business to bring in someone new, now it's time to listen in as I give you the exact steps my agency takes in seeking and finding hidden talent so you can create a social media dream team of your own. 

In this episode of the podcast, I talk about: 

• The vulnerable nature of handing over your social media accounts
• In-house vs. Outsourced support
• Why VAs are the Jack and Jill of all trades
• Doers vs. Strategists and how to choose who's right for you
• Hiring Agency Dream Teams
• Knowing what you can't afford
• Budgeting your money and time
• Asking all the right questions in the interview
• Why I rely on job posts and not Facebook Groups for new talent
• Company Values as a magnet and repellent

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/224

 

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it's important to get your house in order before you invite someone new to be the caretaker of your social media property.

Handing over your social media management is not an expense, it's an investment. And to get the most out of your future investment in the growth of your business, you need to have certain pillars in place that will give your new team or teammate everything they need to do their part in helping your business reach its goals.  

Without a plan in place before you add to your team, not only are you creating more work for yourself (and I mean, isn't that why you are considering bringing in some H-E-L-P anyways?), but you may also be slowing down your growth on social media without even knowing it.

In this episode of the podcast, I talk about: 

• How to know when you're ready to hire social media support
• What to do before you hire social media support
• The challenges that come with outsourcing your social media
• Why using social media is like eating junk food
• Diagnosing social media's role in your business
• The Kardashian Effect
• Creating your Digital Brain
• The one question every business needs to answer about social media
• The All Powerful Funnel

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/223

 

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon.

One of the best places to add this trend to your life is in your marketing strategy. It's time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely.

Not only is it a good decision for your profit, but it is a sign that you are ready to protect your time, energy, and mental health. Because if you don't, who will?

Listen in as I break down the truth behind quiet quitting (I'm a big fan) and how it can completely change how you approach your business and life. 

In this episode of the podcast, I talk about: 

• Why I'm a huge fan of quiet quitting
• What quiet quitting really means (it has nothing to do with quitting your job)
• What quiet quitting really isn't (it's not about laziness or hustling)
• The Pandemic Reset
• Why doing more is not the secret to a successful marketing pivot
• Avoiding Long-term Start-Up Hustle Mode
• The risk of NOT setting better boundaries
• What you add to your biz when you quiet quit
• The downside of quiet quitting your marketing

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/222

Just because you are suddenly experiencing low engagement on social media doesn't mean it's time to fly the white flag of surrender. It's time to try something new!

You're not alone in playing detective and trying to discover what's going on with the algorithm and why your engagement is dropping. I have seen it for myself while auditing my clients' accounts. The results can be a little nerve-racking, but that's why I'm here today.

In this episode, I want to calm your nerves about low engagement and give you some proven engagement-busting strategies that can help breathe new life into your social media accounts. 

It's time to have fun again using social media as a tool to grow your business!

In this episode of the podcast, I talk about: 

• The main culprit for the lack of engagement
• Why you can expect July & December to be the WORST
• Why search and video consumption jump at the end of the year
• Real World Social Media Audits and what the results mean for you
• The #1 thing I see accounts NOT doing on Instagram
• The Rinse & Repeat Strategy 
• Why engagement does not always equal good engagement
• The danger of tying your self-worth to your engagement
• The reason you don't need 100K followers
• Private Success Signals
• Public Success Signals
• Why the Algorithm is not out to destroy you & what it really wants
• The human nature factor behind the success of videos on social media
• My Engagement Busting Content Strategy

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/221

Isn't Social Media all about finding followers?

If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can't help but agree. 

Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media. 

Listen in as he delivers a Masterclass in Twitter Networking–that's right, there's a lot of punch and positivity left in those 280 characters. 

In this episode of the podcast, we talk about: 

• Jeremy's Magnificent Sales Failure & Redemption
• Why Twitter is his go-to social platform
• Why he gave up on Instagram
• How he built his circle of influence on Twitter
• His Newsletter Strategy for knowing who to follow
• Why Twitter is a Learner's Haven
• Finding your Funnel Focus
• The creative benefits of constraints
• Why rules are good for the brain
• How to avoid sacrificing your creative soul on social media
• #1 thing to do if you want to get the most out of Twitter

…and more!  

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.

He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Website: https://podcastmarketingacademy.com

Twitter: https://twitter.com/iamjeremyenns

LinkedIn: https://www.linkedin.com/in/jeremy-enns/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok?

You ask the question, "HOW?" and hope you get an answer. 

In today's episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible. 

SPOILER ALERT: Luck was not involved…and that's GREAT NEWS for everyone!

In this episode of the podcast, I talk about: 

• Why you can't predict if you will go viral
• Why all online attention isn't created equal (and learn what's best for you)
• How TikTok set the new standard for discoverability 
• Why you shouldn't expect your Instagram feed to be your great viral hope 
• How Connected Storytelling can ignite your viral moment
• Using The Fly-On-The-Wall approach to go viral
• This X-Factor in Viral Storytelling
• Why you may not go viral as fast as you want (and why that's okay)
• Why I STILL preach the TikTok Sermon
• The technical side of going viral
• The perfect time to make the ASK
• Why going viral may not be the best thing for you and your business

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/219

Video isn't just for TikTok and Instagram Reels anymore!

LinkedIn may be one of the world's most popular social platforms, but it's still a hidden gem because of one major reason. The untapped potential of VIDEO.

Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms.

Livestream and LinkedIn Video expert Alicia Henderson joins me today to share the secret to LinkedIn Success with video. With her tips of combining a dynamic plan and the courage to show your face online, you have the prime opportunity to become the sought-after expert in your niche and attract a whole new audience for your business. 

In this episode of the podcast, we talk about: 

• How Alicia started her video takeover
• Alicia's trick to fight her "introvertness" before getting on camera
• The ONLY way to get better and comfortable on video
• Not being scared to show your face on camera
• The "5-Words or Less" Bullet Point Practice
• How to come up with an attention-grabbing hook
• How to continue the conversation after the video ends
• Why the time is NOW for LinkedIn Video
• How to get Alicia's Livestream Resource Guide

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Alicia Henderson is a Video and Business Strategist who helps women entrepreneurs go from unknown to in-demand by leveraging LinkedIn video as a client lead magnet so they can show up with confidence to attract premium clients, scale their visibility and increase their revenue while building businesses that revolve around their families and not the other way around.

Alicia is the host of the Video Visibility with Alicia podcast which is the podcast for women entrepreneurs dedicated to all things video marketing for your service-based business. Each week she discusses easy to implement strategy plus a bit of a girl that will leave you feeling motivated and inspired.

When Alicia isn't helping women show up confidently and stand out on LinkedIn Video she's either spending time on the soccer field or volleyball courts with her daughters, running around after her toddler son, or spending time with her retired Marine husband.

Website: www.aliciahenderson.biz

LinkedIn: www.linkedin.com/in/aliciahendersonbiz

Instagram: www.instagram.com/aliciahendersonbiz/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/218

When was the last time you closed a client in the DMs?

For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She's delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations.

Listen in as this advocate for women's wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past. 

In this episode of the podcast, we talk about: 

• How One Statement can dramatically change a life
• The 12 Fun Facts that helped Merel find her people
• Conversion Lubrication
• Answering client conversations in your content creation
• Creating micro and macro conversions
• The beauty of Promotional Flow and how to get there
• The benefits of providing a private online community
• Merel's creative upbringing
• Getting Goosebumps while consuming content
• The content that inspires my copywriting
• Building relationships & Closing sales in the DMs

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Merel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire.

Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue.

Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots.

Website: www.merelkriegsman.com

Facebook group: https://www.merelkriegsman.com/community

Facebook: https://www.facebook.com/merelelishevah.kriegsman/

Instagram: https://www.instagram.com/merelkriegsman/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217

If the thought of sharing your ENTIRE life on social media doesn't make you uncomfortable, then this podcast episode is NOT for you.

But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don't know where to draw the line, then you are my people! 

Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media looks like for you.

In this episode of the podcast, I talk about: 

• The Social Media Strategy I learned from Gary Vaynerchuck
• What your social media should be a reflection of
• Transparency Dissonance
• Sharing something better than failures
• My lesson learned that took four years to share
• Three reasons why I don't share photos of my daughter on social media
• Avoiding the Social Media Shame Game
• My Healthy Obsession with RuPaul's Drag Race
• Posting vacation photos during vs. after the vacation
• Why your comfort is all that matters

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/216