The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Do y'all remember back in the day (I'm talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times! 

Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc.  And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time in this episode to talk about how to create a plan for all of this now, in the year 2022.

In this episode of the podcast, I talk about: 

• How much time to spend on social media (and how to balance it all for those uninspired seasons) 
• How to hone in on your marketing messages so that the posts you create actually make a difference 
• The reason why social media "feels hard" and why that's actually a very good thing 
• The two main goals your content should have
• How to know if it's all working (and when to try something new)

… and more! 

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/207

Bumble. Hinge. Tinder. How many singles do you know who've been stuck on these so-called "fast dating" apps (for years!)? What if I told you there's an easier way to find love?

Matchmaking! But without the high professional fees. Because every matchmaker needs dates for their clients. In fact, demand is so high, Isabella Beham's built an entire business recruiting dates for them. And in this episode, you'll discover how this real life love scout is leveraging social media to grow it.

In this episode of the podcast, we talk about: 

• Isabella's secret to helping people fall in love with their special someone (& themselves!)
• The conversation with the universe that shifted her career trajectory from blogger to matchmaker
• Two mistakes she's seen coaches make on Instagram
• Need to find your social media aesthetic? Try her tips & tricks
• Which tools Isabella uses to plan & edit her posts
• #1 Instagram metric she tracks
• 2 types of posts performing REALLY well for her right now
• The dating HORROR story you (& Isabella!) will never forget
• Her 2 biggest growth drivers (besides Instagram)

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Isabella is a straight-shooting optimist who is here to bring fun and authenticity to your dating life. Isabella has impacted an audience on a global scale through her relationship writing and molding her psychological expertise into actionable dating guidance. Having completed her MA while traveling the world, she is a natural researcher, risk-taker and problem solver. 

She combines these skills with her creativity and intuition to help clients find genuine people they can be themselves around. Isabella doesn't just want to help you fall in love, she also wants you to fall in love with yourself.

Website: http://issyliving.co/
Instagram: https://www.instagram.com/issyliving/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/206

Lights! Cameras! Action! Ready for your brand photoshoot? 

If you're like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That's ok! Because you want to show up in photos the same way you do IRL. In fact, it's one of the biggest compliments I get from clients. 

Want more tips? Then listen up for Shannon Claire's pro list of do's & don'ts now.

In this episode of the podcast, we talk about: 

• What brand photography is(& how it can make prospects want to know more about your business)
• Shannon's pro tips for getting comfortable (& CONFIDENT) in front of the camera
• ALL the channels to leverage your brand photos on
• The quickest way to break your audience's trust
• Surprising, yet practical advice for how to choose your photoshoot outfits
• Why I'll NEVER wear heels again!
• How to find (& hire) the right photographer to capture your brand
• #1 MISTAKE that costs business owners thousands
•  7 questions to ask when vetting a brand photographer
• THIS is a red flag when hiring one
• Which type of lighting & angle is PERFECT for erasing wrinkles!
• The video trick for getting great photos for your social media accounts
• How she capitalizes on moments of inspiration (even if she can't post right away)

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Shannon Claire wants to live in a world where women don't feel shame for wanting more!

As a multi-passionate entrepreneur, she is a sought-after international brand photographer for million dollar brands, a mentor, and coach for women entrepreneurs who are in transition to their next level of success.

She is a mom to 4, fiance to 1, beach lover, conversation starter, and eternal optimist!

Website: www.theshannonclaire.com
Instagram: http://instagram.com/theshannonclaire

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/205

Remember marketing your business with snail mail? Social media has been such a game changer since then.

Take my husband for example. He's a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing. 

That's why community is essential to your social media strategy. In this episode, you'll hear how to build yours. So listen up now. 

In this episode of the podcast, I talk about: 

• #1 mistake business owners make with social media
• My insider tips for engaging your community in a way that positively impacts your business
• Industries in which your follower count truly matters
• How my client is leveraging LinkedIn Polls to better serve the specific needs of her audience
• The power of knowledge sharing for building trust
• Why you won't find success on social media showing up only when & where YOU want 
• What will REALLY future-proof your social media strategy

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/204

Wanna know the secret of the most successful agencies? They don't chase new clients.

Because they know where the REAL gold mine is: their current clients.

Treat 'em right. Keep 'em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. 

In this episode of the podcast, we talk about: 

• Taylor's inspiration for pivoting from digital marketing to client management agency
• What is a client account manager (& what exactly do they do on a day-to-day basis)?
• 4 signs it's time to hire an account manager for your agency
• The importance of proactive communication to your client relationships
• Taylor's Daily-Pulse methodology for making clients feel like you're really moving the needle on their account
• Her tips & tricks for showing clients you're in their corner
• Everything she teaches in CAM school, from creating SOPs to sending reports
• Slice, dice, push — Taylor's social media content repurposing strategy
• Which parts of her business she outsources and how
• Why she had to remove Facebook & Instagram from her phone (& you might consider it too!)
• Where to get your FREE, templated client onboarding checklist

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Today our guest is Taylor McMaster, the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management services.

Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT team ensures their client experience is smooth like butter.

Website: https://www.dotandcompany.co/
The Happy Clients Podcast: https://www.dotandcompany.co/podcast
Facebook: https://www.facebook.com/dotandcompany
Instagram: https://www.instagram.com/dot_and_company/
YouTube: ​​https://www.youtube.com/channel/UC9_2hri1R1uaNTGeZr0Oyxg/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/203

You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you're not a natural writer? 

I'm with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple's list of top-100-rated marketing podcasts, y'all!). 

But starting a podcast is just the first step. The next? Getting ears on it! Join us in this episode as Hello Podcast Media Founder Brittany Rincon reveals her top tips for marketing your podcast on social media. 

In this episode of the podcast, we talk about: 

• Brittany's passion-led journey from podcaster to founder of a boutique agency offering podcast launch and management services
• How to use social media to market your podcast (hint: plan ahead!)
• Her "bucket" approach to managing social media as a service-based business owner
• Why her strategy for Instagram Posts is different from Stories
• 5 types of Stories she posts (that you can take inspiration from right now!)
• Can you guess which social platform Brittany got the majority of her clients from?
• Her tips, tools, and tricks for making sure her time is well spent using social media as a tool to grow her business
• What to do to avoid getting sucked into scrolling social media for hours
• TikTok 101 ➡️ where to get it now!
• My prediction for the role your captions could play in getting found on social media soon
• Interested in using a private podcast as your next lead magnet? Listen now for Brittany's 🎉 FREE training 🎉

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Brittany Rincon is a boy mom to 3, lover of a strong cafe con leché, and a podcast strategist. She founded Hello Podcast Media, a podcast launch + management boutique agency that helps women entrepreneurs, especially women of color, use the power of audio to align their podcast to their content marketing and streamline their podcast content creation processes. 

After nearly a decade in the classroom and a doctorate degree in education, Brittany started a podcast to share her own experiences with other educators. What started as a passion project quickly turned into something larger with a growing audience, signing on with a popular podcast network for educators, and countless people asking, "How did you do that?!"

As an educator at heart, Brittany started helping others launch their own podcasts in order to make a larger impact on their communities. In less than a year, Brittany had helped bring to life over 25 new podcasts and knew she had created something worth developing. 

She founded Hello Podcast Media in order to help women, especially women of color, use their voices as the center of their marketing strategies by providing launch support, podcast monthly management, and private podcast creation. Hello Podcast Media is a full-service podcast management company providing women with analytics, podcast content development, and so much more to make their podcast dreams a reality.

Website: www.hellopodcastmedia.com

Instagram: https://www.instagram.com/brittrincon/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/202

3 words: Micro. Video. Content. It's the name of the game on social media right now. But what if you're "not a video person"? Good news…

You don't have to be a natural-born video star to crush it on TikTok. And pretending won't work (plus, will drain your energy). Instead, do what I do: play to your strengths. I'm a talker, so talking-head-style videos are my thing. 

Next, listen to this episode today for my 3 easy ways to create micro video content, so you can start showing up in the world — the way YOU want to.

In this episode of the podcast, I talk about: 

• What micro video content is
• Which platforms micro video content perform best on
• 1 minute, 5 minutes, 10 minutes — the ideal video content for quick wins
• Why you should leverage TikTok, even if you're not creating video content yet
• My go-to shortcuts for shaving some serious time off your video content creation
• How to decide which type of micro video content to create
• Are you making this BIG mistake with TikTok and Instagram Reels?
• Talking-head-style content: what is it and how do you create it?
• The formula for becoming memorable on social media
• Where to get a quick, FREE script to jumpstart your micro-video-content journey
• TikTok vs Instagram: where to edit your micro video content

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/201

That coach has thousands of followers. This influencer's making millions after just one year in the game. And you? 

Maybe you're struggling just to post everyday because you're busy getting your business off the ground. Worse? You're feeling bad about it.

And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they've encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you'll hear my 7 biggest marketing fails (& HUGEST win). So listen up y'all. 

In this episode of the podcast, I talk about: 

• What my first taste of (PAID) online success looked like
• The genius move that saved my interview with Steve Madden in 2008 (thanks mom!)
• 2 HUGE reasons not to buy followers
• How NOT to let content creation take a backseat when your business starts taking off
• The #1 platform for getting your online business discovered (that still sends my agency new leads)
• THIS channel was a game changer for my business
• Are you wasting time on social media (like I did)? Listen to find out now
• The marketing fail that burned up so much of my time (& how to avoid making the same mistake)
• Why social media feels very hard for a lot of business owners and marketers
• How to get access to the Savvy Social School for an entire year for 🎉 FREE 🎉

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/200

You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? 

"Modern social media queen" Becca Booker's here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. Plus get her pro tips for creating your Reels.

In this episode of the podcast, we talk about: 

• How Becca went from custom coding her MySpace profile in middle school to running a profitable social media agency (with 3 employees!) right after college
• What to do if you're unhappy and unhealthy from stress in your corporate job and want to manage social media instead
• Lives vs. Reels — should giving away FREE content differ across mediums?
• The 411 on whether or not explosive follower growth can help or hurt your business
• Becca's process for creating Reels, including how long she spends on them
• Our favorite video editor for filming Reels (hint: not IG)
• Where to remove the TikTok watermark, so you can quickly and easily repurpose your videos to Instagram
• If you want to "make money for making reels," do THIS
• What to do if your clients say "I don't have time for this" to making Reels
• Why she recommends charging by the hour for Reels
• Tips and tricks for getting started showcasing your business with Reels

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Northern-California made, Becca received a double-major in Marketing and Journalism from Barrett, The Honors College at ASU and now lives under the sun in Phoenix, Arizona. Shortly after graduating, Becca created her business and quickly became a respected entrepreneur in the valley.

Dubbed the "modern social media queen" by AZ Foothills, Becca is revolutionizing the social media game and inspiring brands to use innovative tactics to grow their social media. She also is a loving dog mom of Jojo the Heeler mix (why yes, her dog has an Instagram), and can be found with a Venti Iced Soy Matcha Latte in hand at almost all times.

Website: https://www.homemadesocial.com/
Instagram: https://www.instagram.com/homemadesocial_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/199

Most new social media managers find clients on job marketplaces. But if you don't have hours to burn competing for contracts…

…try a paid course. That's where I've found some of my best clients — clients who can afford my services. My secret to standing out? You're gonna laugh! My husband loves to tease me about this: I'm the star student, the one who reads the whole book AND takes notes before writing my report. I show up. Get seen. And heard (including when I talk about my business!).

Try it! And listen to this week's episode for the 4 other places to find your perfect-fit clients.

In this episode of the podcast, I talk about: 

• Where your DREAM clients are hiding
• Tips for whatever stage of your growth journey you're in right now: newbie, mid-size freelancer, or veteran entrepreneur
• The 411 on Fiverr and Upwork for finding new clients
• What to do if you're struggling competing in a saturated market (with many lower-priced competitors)
• How you can hone your other skillset: managing clients
• Referral partners: Who are they? And why do you NEED them?
• Why you don't need tons of clients, just a solid group of GOOD clients
• Should you use social media marketing to get clients?
• How you could have me sending you leads as early as NEXT fall

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/198