The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Ever laughed so hard you cried? You'll probably never forget the joke or movie or commercial that was so funny, right? 

Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week's episode to hear her hilarious strategy for attracting new clients on social media.

In this episode of the podcast, we talk about: 

• Why Allie believes traditional marketing is dead
• The origin story behind the name of her humor-driven agency, "Obedient"
• Your first step toward building a memorable brand (without traditional marketing)
• Her agency's methodical, systemized approach to making brands funny
• What her "Can They Brand That?" social media strategy is & why it's so effective at attracting clients
• Fans vs. clients: how do you know which you're attracting on social media?
• The flashing red sign that it's time to pivot your social media strategy
• Ice cream, body care, golf apparel, and even funeral services—Obedient's strategy for making ANY brand funny
• "The most delightful" (and hilarious) onboarding experience you'll ever hear about

…and more!   

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn't a matter of taste, it's a matter of survival. 

With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. 

Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives). 

They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they'll make an exception. 

In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts. 

To conclude this li'l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.

Website: https://www.obedientagency.com/
Instagram:

https://instagram.com/obedientagency

Twitter: https://twitter.com/obedientagency

Facebook: https://www.facebook.com/obedientagency

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187

Spending hours creating fresh content for social media? Stop. Because that's not how to grow your audience anymore. 

Discover how to get better results with less content using the "Digital Brain" social media strategy in this week's episode.

In this episode of the podcast, I talk about: 

• The algorithmic shift that's making social media easier for business owners in 2022
• How long your Facebook lives should be to attract views and engagement (hint: not what you'd think!)
• The surprising (& shocking) 7-hour Instagram Live that went viral
• Why you don't need as much content to please the algorithms and people on social media this year
• What sets TikTok apart from the rest of the social platforms (including YouTube)
• The algorithmic shift that's making social media easier for business owners in 2022
• The "Digital Brain" social media strategy: what is it? And how can you leverage it to STOP creating new content? 

…and more!   

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/186

Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine? 

DITCH 'EM!

If anyone can show you how — it's Abbey Ashley. She pivoted from a full-time corporate career into a booked-out virtual assistant in just 4 months (while on maternity leave!). She shares how you can too in this week's episode.

In this episode of the podcast, we talk about: 

• What a virtual assistant (VA) is & what they do
• How Abbey pivoted from the corporate world to booked-out VA in just months (while on maternity leave!)
• Why you shouldn't be afraid of experimenting (& failing) on your journey to building your online business
• The key differences between marketing a digital, service-based business vs. a course on social media
• Your first step to creating a successful online course
• How she grows her email list by 100 people a day
• The hidden benefit of letting go of the reins to your team
• Her simple rule for choosing a social media channel to start & grow your virtual assistant business

…and more!   

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Raise Your Rates Free Audio Series

You don't have to figure everything out on your own. Get the support & guidance you need to raise your rates with confidence so you can attract clients who LOVE what you do & appreciate your work. And finally have enough time to focus on what's really important: growing your business (sustainably) and LIVING your life for You.

Sign up to access the free 3-part audio series: https://onlinedrea.com/training

Abbey Ashley is the CEO of The Virtual Savvy, where she teaches aspiring virtual assistants how to launch and grow their own at-home business. She was able to leave her full-time, corporate job in just four short months after starting her own virtual business (while on maternity leave!).

Abbey leads a community of over 65,000 virtual assistants via her email newsletter and Facebook community. She has also appeared in many online publications and podcasts including NBC News, Smart Passive Income, The Side Hustle Nation podcast, and more.

She lives in Springfield, Missouri with her husband and two young children. Download Abbey's FREE Virtual Assistant Checklist & Starter Kit at thevirtualsavvy.com/checklist

Website: www.thevirtualsavvy.com
Facebook: https://www.facebook.com/TheVirtualSavvy

Instagram: https://www.instagram.com/thevirtualsavvy

YouTube: https://www.youtube.com/c/AbbeyAshley

Pinterest: https://www.pinterest.com/thevirtualsavvy/

LinkedIn: https://www.linkedin.com/in/thevirtualsavvy/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/185

The one thing LinkedIn has that no other platform does? Your list of qualified leads.

All you have to do?

Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show.

In this episode of the podcast, we talk about: 

• The BIGGEST problem with cold selling LinkedIn solves.
• #1 advantage LinkedIn has over ALL other social platforms. 
• Brynne's strategy for guarding your network from spammers.
• What is an "Ideal Client Profile" and why you need one to sell on LinkedIn.
• Her 7-step workflow for warming leads before connecting on the platform.
•  "Socially surround"—the lead warming tactic you NEED in 2022.
• Why name dropping is your best friend as a business owner on LinkedIn.
• 5 elements content must include to create lead and conversation opportunities.
• Your solution to content creation overwhelm (& still getting "INTENSE ENGAGEMENT" on your posts).
• How this coach warms leads with engagement alone.
• The KPI that matters when social selling on LinkedIn.

…and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

Website: https://socialsaleslink.com

LinkedIn: http://Linkedin.com/in/BrynneTillman

Making Sales Social Podcast: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/184

Attention passion-led, online business owners: If you're looking for…

…personal & professional growth…

…BUSINESS GROWTH…

…& to make a difference in professional lives in 2022…

…then LinkedIn is the platform for YOU. With nearly 800 million members, opportunities abound. Leverage them with these 7 trends.

In this episode of the podcast, I talk about: 

• How LinkedIn is differentiating itself from Facebook (hint: data...)
• LinkedIn's AI-driven tactic for squashing cold DMs and spam bots on the platform
• The latest LinkedIn trend for fostering engagement
• Which LinkedIn features to leverage for your business in 2022
• What you need to know about LinkedIn's creator mode (& how to get featured on it)
• Your ticket to posting on the once-exclusive LinkedIn Live
• LinkedIn's NEWEST feature & the best way to get your big ideas in front of an audience

…and more!   

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/183

Ready to discover how to scale into a 6- or 7-figure biz on your lunch break? So you can unchain yourself from ALL the devices & TAKE BACK YOUR LIFE — all while growing from solo show to digital marketing agency owner (just like I did). Then LISTEN UP. Because I’m sharing all the deets on this FREE

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. 

Then this episode is for YOU. 

Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice.

In this episode of the podcast, we talk about: 

• How Eleanor overcame her imposter syndrome (& you can too!)
• Eleanor's brand architecture for building authority and followers via social media
• 3 questions she asks herself when developing marketing messages
• #1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology)
• Is more always better when you're growing a business? Hear Eleanor's contrarian take
• Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner?
• Her 90/10 goal ratio for posting content and engaging with people who comment on it
• Eleanor's 4 metrics that matter to prove marketing success
• The highest value tasks you can be doing in your business (like 10k value tasks)

…and more!   

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030. 

Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women's Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more.

Websites: https://eleanorbeaton.com/, https://safi-media.com/

LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Instagram: https://www.instagram.com/eleanorbeaton

Facebook: https://www.facebook.com/eleanor.beaton.10

Twitter: https://twitter.com/eleanorbeaton

Instagram: https://www.instagram.com/safi.media/

Facebook: https://www.facebook.com/safimedia/

LinkedIn: https://ca.linkedin.com/company/safimedia

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP.

If this is you… you need to listen to today's episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media. 

In this episode of the podcast, I talk about: 

• Why you don't need new content (you need THIS instead)
• How to figure out the role social media plays in your business
• 3 boundaries you must set in order to grow your business on social media
• The secret to slashing your content creation time down to just 1 hour a week
• My proven method for building an online community in just 10 to 20 minutes a day
• 4 ways to connect with your community (& find new members)
• The metrics that REALLY matter to your business growth 

…and more!   

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/181

Who are you? 

That's what clients wonder when considering your brand—ESPECIALLY if you'll be coaching them through life-changing transformations. 

And a lot of liking and trusting someone (be it a person or business) comes down to values. 

Discover how to define and speak your brand's values in this week's episode.

In this episode of the podcast, I talk about: 

• Why sharing your brand values is good for your business
• #1 reason business owners struggle with speaking up about their values
• How to be social-media-ready the minute controversial events go down
• The fascinating way to uncover your strengths & translate them into business values
• What your employees need from you as a business owner & boss (that will help you embody your brand values)
• The benefits of routinely feeling UNCOMFORTABLE
• …and more!   

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/180

Is this you? 

Take a deep breath. Because you're not alone. 

Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE!

In this episode of the podcast, I talk about: 

• My proven method for approaching social media WITHOUT all the decision making, overwhelm, and emotional drain.
• How to use social media to build partnerships that benefit your business.
• Your first step to clarity & calm with social media (especially if you're doing ALL of the things).
• How to embrace social media for your business (even if you're introverted). 
• The surefire way to get yourself to show up on social media—CONSISTENTLY.
• Why comparing yourself to others on social media (or anywhere) is so, so detrimental.
• An important tip about building your social media "muscle," so you don't burn out & quit.

…and more!   

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/179