The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

What do Google, YouTube, and Pinterest share in common? They're all a HUGE marketing opportunity for your business. 

Take my mom's friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine's Day. Her inspiration? Pinterest. People start their buyer's journey on Pinterest just like they do on Google and YouTube. Because they're all search engines. 

In this week's episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for turning pin-spiration into sales.

In this episode of the podcast, we talk about: 

• Why Pinterest marketing is different from social media marketing
• Kate's journey from living on food stamps with her family of 5 to running a Pinterest agency serving hundreds of clients (& employing a team of 35!)
• The Inspire-Inform-Decide Pinterest buyer's journey Kate uses at her agency
• 2 key metrics to track in Pinterest analytics
• Blogging →  how important is it to your Pinterest marketing strategy?
• The BIGGEST mistake business owners make when tracking their results on Pinterest
• What to do if you don't want to write a long blog post, but you need to walk your audience through a complex idea
• Kate's "Content Lineage" approach to content creation (& which platforms she prioritizes)
• What the future holds for Pinterest 
• Changes Pinterest is making to shorten the Pinterest buyer's journey

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

Website: https://www.simplepinmedia.com/

Pinterest: https://www.pinterest.com/simplepinmedia/_created/

Instagram: https://www.instagram.com/simplepinmedia/

Facebook: https://www.facebook.com/simplepinmedia

LinkedIn: https://www.linkedin.com/in/kate-ahl/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/197

Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU?

What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be (before you started your own business)? YOU CAN!

Because productivity powerhouse Kris Ward is here to share her Win-the-Hour-Win-the-Day philosophy for running your biz and social media.

In this episode of the podcast, we talk about: 

• How Kris built a business that not only survived — but thrived — during her absence to grieve the loss of her husband
• Her strategy for slashing your workday from 16 hours to just 6 (& taking the entrepreneurial edge off!)
• 3 keys to finding balance as a business owner
• What is a "WIN team" (& how is it different from the kind of teams you typically find in corporate America)?
• The #1 trap that slows your business down
• Kris' tips for applying her WIN strategy to your social media marketing
• Why pretty much any process — even your creative one — can be systematized to save YOU time
• Taking a purposeful approach and setting up the support systems to amplify your results
• "Engagement Stuffing": the Super Tool you NEED now!
• Considerations for finding your return on investment in social media tasks you're outsourcing

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Kris Ward is widely recognized as the leading authority in building your business by leveraging your Time, Team, Super Toolkits.  Kris is the founder of the Win The Hour, Win the Day philosophy.  She helps entrepreneurs create their W.I.N Team (what is next) team using her signature Super Tool Kits so you can get your Idea to execution and make your ambitions come alive!! 

After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was thankful to see that her business had not only survived her absence but was thriving.

Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.  

Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC's The Secret Millionaire - James Malinchak.  She has been featured on award winning podcasts, radio and TV shows.

Website: https://www.winthehourwintheday.com/

Win The Hour Win The Day Podcast: https://podcasts.apple.com/ca/podcast/now-your-business/id1484859150

Linkedin: https://www.linkedin.com/in/kriswardbuildyourteam/

Facebook: https://www.facebook.com/krisward.ca

Twitter: https://twitter.com/krisward

Instagram: https://www.instagram.com/kriswardlive/

Clubhouse: @krisward

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/196

If you're a coach, thought leader, or online expert — your zone of genius is helping people. But you're also a business owner, which means you have to sell your services and knowledge. Or do you? 

Because the most successful passion-led entrepreneurs on social media aren't selling. They're storytelling! Discover how to stand out with your own tales in this week's episode.

In this episode of the podcast, I talk about: 

• How to stand out on social media when competition is steep and engagement declining
• The 2 main types of content you're posting on social media
• A crucial question to ask yourself when determining WHY your content isn't gaining traction
• What the 3 Ws are and how they can ensure your posts are resonating with your target audience
• Why it's so, so important to empathize with your audience at EVERY stage of their buyer's journey
• How powerful storytelling is for your social posts
• What you're missing out on by ignoring TikTok
• One of the easiest ways to boost your engagement (that won't cost you a penny!)

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/195

Daunted by starting your first podcast? Trust me, it's much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called "gurus" made you feel like you had to build an entire studio in your basement and buy special mixers just to get your message out. 

All of that changed with She Podcasts, the now 21,000-member strong online community and live event supporting podcasters from all walks of life on their journey. 

Meet my dear friends and the founders — Jessica Kupferman & Elsie Escobar — in this week's episode.

In this episode of the podcast, we talk about: 

• Elsie and Jessica's entrepreneurial journey from Facebook group to 21,000-member community and live event
• One of the biggest factors behind their Facebook group's 60% leap in growth since 2018
• Jessica and Elsie's secret to building iron-clad trust with their Facebook group and fans
• The magnetic power of "doing the right thing"
• Factors to consider before monetizing your thriving online community
• What you can learn from them about maintaining a healthy business partnership
• Making people feel seen and heard vs taking your podcast to the "next level"
• Finding connection with fellow podcasters with completely different lifestyles, interests, and areas of expertise
• Where the women behind She Podcasts see social media going in the next couple years
• The pressure to constantly "be on" with social media and how Elsie protects her peace

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results.

Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guests

Jessica Kupferman started her podcast to see if she could grow her online business. Someone invited her on a podcast and instantly she was hooked. She wanted to be a guest on more, but when she took a look at business shows, she found that they were a lot of "young, white dudes interviewing other young, white dudes." Exasperated, she started her first podcast and instantly gravitated to other women who were also podcasting then. 

After attending a conference, she started a Facebook group called "Women Who Podcast" and added the other amazing women podcasters she spent time with, including Elsie Escobar. Little did she know that Elsie was a podcasting veteran who knew TONS of women who wanted to join the group, and she had been thinking about starting a women's podcasting group. 

To make a long story short, Elsie had some amazing ideas, Jess was great at helping them come to life. Together they are dedicated to helping women overcome whatever obstacles stand in their way in order to be able to express themselves, specifically through the medium of podcasting. 

Website: https://www.shepodcasts.com/
Instagram: https://www.instagram.com/shepodcasts/
Facebook: https://www.facebook.com/shepodcasts

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/194

Option 1: Spending hours on a blog that sends prospects to your website for years.

Option 2: Burning hours on a Reel that disappears in 24 hours.

Which would you choose? The latter, right? That's why it's so, so important to understand the different roles search and social media play in your sales funnel.

Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week's show.

In this episode of the podcast, we talk about: 

• What exactly SEO is and why you need it
• SEO for local businesses vs online businesses: what's the difference?
• Your content strategy for attracting clients who don't know they need your service yet
• Why "SEO is like a first date" with your prospect
• Understanding the sales funnel and where SEO and social media fit into it
• #1 way to get found online in today's ultra competitive search results
• 3 tips for standing out in YouTube, Google & Stitcher search 
• Upping search exposure for your podcast (hint: follow my lead!)
• Meg's "power platform" for social media
• The type of content that earned her a 300% increase in subscribers on YouTube in just 1 month
• What to do if you're outsourcing your social media and want to make sure they GET IT RIGHT

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results.

Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. 

Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers.

SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish.

Website: https://loveatfirstsearch.com/
Instagram: http://instagram.com/loveatfirstsearch 
YouTube: https://www.youtube.com/c/loveatfirstsearch 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/193

Are you a free spirit? Me too! Except with social media marketing because I wouldn't own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if…

…I'd kept posting whenever "I felt like it." That willy-nilly approach got me nowhere. And I see it stunt online business owners' growth on social media. ALL. The. Time. That's why I'm here today to teach you how to kick it to the curb.

In this episode of the podcast, I talk about: 

• How busy online business owners can create better social media habits
• #1 shift to take social media from painful chore to satisfying practice
• Finding your sweet spot for how long to spend creating content each week
• Getting out of the "I-wanna-post-five-times-a-week" trap
• 3 tools to help you build good social media habits
• Business owners' toughest habit to keep
• How NOT to scroll social media all day because you didn't do THIS
• The least glamorous habit with the greatest impact on your business growth
• What all the looky-loos really mean for your social media metrics
• Why you're MISSING results if you're only looking at one metric

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/192

Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It's exhausting, right?

Even worse?

You lose yourself along the way — and the plot.

Travis Brown knows ALL about it. Because he was in the same spot before he made THIS shift & exploded on Instagram. Listen to this week's episode for all the deets.

We talk about: 

• Why I've been stalking his social media strategy for years
• The #1 SHIFT behind Travis' explosive growth on Instagram
• How Carousel posts unlocked a new way to communicate online for Travis
• His trick for making your online personal branding so, so simple
• Travis' 45-minute creative process for Carousels
• His secret for telling a great story & getting people involved on Instagram
• The lowdown on engagement: just how important is it to your social media strategy?
• Your new secret weapon for building your community on social media

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Travis Brown is your podcast Good Samaritan.

His mission is to help creators grow top ranked shows, collect raving fans, and monetize themselves to become full time creators through his punk rock ethos and do it yourself attitude. 

He's launched hundreds of podcasts and edited thousands at Podcast Buddy. He created a tool called Pod Decks for creators to always spark a great conversation.He runs a mastermind group for podcasters at Podcast Builder Club.

Being a full time creator isn't as complicated as you may think. Travis wants to help you grow your podcast and live the life of your dreams.

Websites: https://www.socialboom.me/, https://poddecks.com/, https://www.podcastbuddy.co/
Instagram: https://www.instagram.com/travisbrown/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/191

YouTube is 🔥 y'all!  How do I know? 

✔ It's been instrumental in building my reputation as a social media expert.
✔ It's helped me attract loyal fans & NEW clients.
✔ It's even where I met my husband!

How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week's episode. So listen up!

In this episode of the podcast, we talk about: 

• Trena's sage advice for getting started with YouTube
• How Trena first discovered the "most powerful marketing" she'd ever seen on YouTube
• Why you shouldn't feel bad if you're not a natural vlogger
• Should you have separate channels for talking about your personal life & biz?
• Where to send viewers: your website or your other videos?
• The #1 thing you need to perfect in order for your video to be successful
• The factor that determines how long your video should be
• Where the "golden number rule" of 10 minutes came from
• What Trena's "Firework Approach" is & how can you use it to make YouTube (& your biz) happy
• Trena's trick for juggling raising two small kids, running two businesses, and crushing it on YouTube
• Unpacking "watch through" & how to measure your audience retention
• Trena's exact-numbers formula for getting your video to GO VIRAL
• Her surprising tip for repurposing your YouTube videos into Reels
• Where to promote first: Instagram Video or YouTube

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

As a YouTube strategist, Trena, who has a  Master's Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn't have to!

Website: https://www.trenalittle.com/
YouTube: trenalittle.com/youtube
Instagram: https://www.instagram.com/trena_little/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/190

You don't have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you're burned out after spending 6+ hours on just one post.

Is social media the problem? Or are you making one of the top five mistakes that stall business growth on social platforms?

In this episode of the podcast, I talk about: 

• 5 lessons you need to know as you're growing your biz on social media, so you can set yourself up for success
• Why likes and comments aren't the right metrics for some industries 
• The REAL reason I narrowed my focus to coaches, thought leaders, and online educators
• The one shift I made to increase the success of my social media marketing
• The hard truth behind your sluggish growth on social media
• How being an overachiever is great for running a business but can hold you back from success on social media
• The HUGE difference on your results between 0% and 1% effort
• Top 2 reasons business owners are inconsistent with social media
• Want to confuse your audience? Do this…
• How my agency hit over $800,000 in revenue with just 7,000 Instagram followers last year
• …and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/189

Big brands are quitting social media. Should you? 

Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social.

He admits social media has a problem & shares what you should do INSTEAD of going dark.

In this episode of the podcast, we talk about: 

• The REAL problem with social media right now   
• Why posting consistently is only a small part of building your brand with social media
• The reason his agency cringes when clients ask for more likes, comments, and shares
• One metric (out of the hundreds) with which Rik gauges his clients' online success   
• His thoughts on Lush calling social media quits (hint: bad move!)
• What Burger King can teach you about competitive plays on social media
• How Gen Z is shaping trends on social media (including my eyeglasses!)
• Ask your audience THIS question if you want to create a more positive online community
• What Duolingo's getting right with its social media strategy
• The truth about the algorithms giving social media a bad rap 

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Rik Courtney is the founder of Be More Social, an award-winning social media marketing and communications agency. An entrepreneur by trade, knowing everything there is to know about marketing and building a business online.

Today, he has successfully set up franchises across the country as he aims to help the 1% of the 5.9 million businesses in the UK. In a couple of years, he seeks to take Be More Social globally. In addition to this, Rik is the CEO of Be More Group, which covers industries from health and fitness, weight loss, business growth and creativity - a true reflection of Rik himself. The Be More Group offers a diverse array of accountability solutions born from the many years of experience Rik has had in business.

Website: https://rikcourtney.com/
LinkedIn: https://www.linkedin.com/in/rikcourtney/

Facebook: https://www.facebook.com/rikcourtney75

Instagram: https://www.instagram.com/rikcourtney_/

Twitter: https://twitter.com/rik_courtney

YouTube: https://www.youtube.com/channel/UCXgdMZu1thcn4ZfGjcX7kgw

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/188