The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Have you ever wondered what it's like to go viral on social media?

From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer.

Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this episode, they are the ones giving an inside look at their thoughts and experiences with blowing up on social media.

In this episode of the podcast, we talk about: 

• The ONE THING viral creators have in common
• How an unplugged curling iron led to a Viral TikTok moment (4 Million+ Views!!!)
• The Funny & Cute Side vs. The Weird Side of Social Media
• Positives vs. Negatives of Going Viral
• What breaks Abbie Jean's Heart
• My worst YouTube Comment
• How Abbie Jean and Nate promote their podcast on social
• Nate's unspoken "rule" for all podcast guests

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Have you ever wondered what your favorite social media personalities think about going viral, their followers, or being considered an "influencer"? Wonder no more! Abbie Jean and Nate welcome popular influencers to chat about all things social media, what real life is like, and more! Let's take a peek behind the upload!

Website: https://linktr.ee/Socialinfluencepod
Instagram: https://www.instagram.com/socialinfluencepod/
TikTok: @socialinfluencepod
Facebook: The Influence: A Social Media Podcast

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/215

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram)

Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality.

Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels experience into a productive and motivating relationship that can help increase your following and increase your ability to serve your target audience. 

Listen in on this great conversation as Lily shares her journey from babysitter, to New York Theater Performer, to Top National Matchmaker, to a now successful dating coach featured in the likes of InStyle, ABC News, and Oprah Daily. Lily breaks it down as she helps you develop a healthier relationship with Instagram Reels, your potential partners, and yourself. 

In this episode of the podcast, we talk about: 

• How a side gig she didn't know existed changed her life
• The 6 Microcosms of Dating
• How long it took for Lily to show up as her authentic self on Social Media
• How a business coach shifted her mindset as an entrepreneur
• The Brazen Breakthrough Transformation program
• The Value of belonging to a community
• Her reluctance to use Instagram Reels until I told her THIS
• How made-up stories in our minds can be the greatest hindrance to our progress
• How a Reel that received 27,000 views in 3 days only took 5-minutes to make and post
• Where Lily gets inspiration for her Reels
• Permission to not be perfect on Reels
• Lily's batching process for recording Reels
• The emotional labor of social media
• Why she doesn't use the word "BUT" in her social media copy, and what she replaced it with

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Lily was a top matchmaker at the largest firm in the U.S. After matching hundreds, she realized that with coaching, women could become their OWN expert matchmaker to find better dates for themselves than anyone else ever could. Now as the founder of Date Brazen, she's helped hundreds of women around the world build badass dating lives that lead to extraordinary relationships through unconventional coaching and transformative community.

Website: https://www.datebrazen.com/

Instagram: https://www.instagram.com/datebrazen/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/214

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do?

I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). 

If you are anything like me, you have probably wondered if you will have a thriving business to come back to? 

Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace.

In today's episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy. 

Led by listener submitted questions, I'm helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process.

Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause.

In this episode of the podcast, I talk about: 

• The importance of planning for the unexpected
• Staying relevant even when you can't see the future of social media
• Not focusing on social media tactics (and what you should really be focused on)
• Why owners need to lean on their teams for support when they need it most
• My Big (unexpected) Gap and how I adjusted
• Courage to cut big a campaign for the good of the organization 
• The benefits of a deep online content catalog for repurposing
• Taking a pause and how not to beat yourself up about it
• Why Business Owners need to look ahead
• My 4th Trimester Experience 
• Why mom's need to create their own personal rulebook

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213

Yes! Even in 2022, people are still experiencing success, growth and sales––right on Instagram!

I get it. From a forever changing algorithm, new features (that make it feel less and less like the IG we used to know & love), the uncertainty about what tomorrow will look like on the platform…

The frustration with Instagram is real. 

But while the good old days of IG are over, that doesn’t mean it’s dead (or dying). 

It’s evolving. So it’s not time to give up. It’s time to adapt.

And I have a strategy to help savvy business owners adapt to the new Instagram as easily and stress free as possible.

Whether you have an instagram business account that you want to revive or you want to start a new Instagram account for your business (but don’t know where to begin) I have a FREE GIFT for you. 

In August I am hosting a FREE Instagram Bootcamp to help you boost your skills, boost your confidence and boost your success on the platform. 

Listen in as I go into detail about what this 5-Day Action-Focused Bootcamp can do for you and your business. 

Reserve your spot in the Free Bootcamp by visiting https://onlinedrea.com/bootcamp/

In this Free IG Bootcamp, you will learn: 

• Key mindset shifts to help you experience benefits instead of burnout
• Foundational strategies to forever transform your experience on Instagram
• How to show your authenticity & authority to help you build influence
• The steps you need to take to create impact through connections
• How to dream-up and create share-worthy content
• How to win with Instagram Reels (no dancing or pointing necessary)

…and more!

Reserve your spot in the Free 5-Day Instagram Bootcamp here: https://onlinedrea.com/bootcamp/

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity.

Why?

It tells you that you aren't good enough, you aren't ready yet or that what you have to say has already been said…and it's already been said better than you can EVER say it. 

So why bother even moving forward when we have these diminishing thoughts in your head?

 

According to my dynamite guest, Tanya Geisler, you have to keep moving forward because what you are hearing are all lies. Lies of the Imposter Complex.

As a certified leadership coach, TEDxWomen speaker and writer, Tanya Geisler has made it her life's mission to uncover the lies of the Imposter Complex and help high performing leaders reframe their mindset to reveal that what they believe is holding them back is actually their greatest superpower for achieving their goals.  

Tune in to this amazing conversation as Tanya helps break through the mold of perfectionism and shares how you can turn your negative thoughts into unique attributes that help you show up as the REAL YOU on social media.

In this episode of the podcast, we talk about: 

• How Tanya's first TEDx Talk forced her to get clear about her work's purpose
• The Good News about imposter complex we ALL need to hear
• The 12 LIES that show up with the Imposter Complex
• The importance of recognizing that imposter complex looks and impacts us all differently
• Reframing our negative characteristics into beautiful attributes
• Battling Imposter Complex on social media
• The BIGGEST Social Media Lie Tanya hears most often
• How to avoid getting stuck in comparisons
• Why YOUR way is THE way
• Why Erika values connections more than numbers on social media
• The Model of Possibility
• The MOST important social media metric for business owners

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Tanya Geisler is a certified Leadership Coach, TEDxWomen speaker, and writer who teaches high-performing leaders how to combat their Imposter Complex and lead with impeccable impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, entrepreneurs and rockstar motivators.

Website: www.tanyageisler.com

Instagram: https://www.instagram.com/tanyageisler/

LinkedIn: https://www.linkedin.com/in/tanyageisler/

Facebook group: https://www.facebook.com/groups/OvercomingTheImposterComplex

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/212

 

If you are a social media strategist or social media manager this is for you!

The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it's time to think about raising YOUR prices.

I'm not telling you to arbitrarily double your rates (that never works) or to go on a hide and seek mission, searching the web for the best strategies. I've already done the hard work for you. 

Listen in as I preview the re-release of my popular 3-part private training series which gives listeners a guided tour of exactly what is needed to raise your rates the RIGHT way.

So if you are ready to keep doing what you love for your clients and create a profitable future for your business, then you need to download this free series. 

Get the free audio series delivered to your inbox right away by visiting https://onlinedrea.com/training/

In this free training, we talk about: 

• Shifting your mindset to gain the confidence to raise your prices
• How to build a business that grants you true financial freedom
• The REAL benefits of raising your rates (it goes beyond just paying yourself more $$$)
• What to do before, during, and after you raise your rates
• How to AVOID hurting your business when you increase your prices
• Communicating the price increase with your current & new clients

…and more! 

Get the free audio series delivered to your inbox here: https://onlinedrea.com/training/

Catch-all social media marketing tactics, tips, and tricks aren't your cup of tea?

Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision.

My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it's time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them. 

Listen in as she delivers the goods on what happens when marketers are able to tap into their own uniqueness, have authentic conversations, and not feel so sleazy when making the hard sell.

In this episode of the podcast, we talk about: 

• Erika's "AHA" moment that helped shape her business
• The Mindset Shift helping introverts boldly sell their services
• The Spray & Pray Marketing Method (and why it doesn't work)
• What you should do every 6 months to realign with your target audience
• Why Erika calls Instagram a Backyard Summer Barbecue
• What it means to show up like a human being on Social Media
• How a move from New York to Michigan changed her posting strategy
• Developing Social Media boundaries
• Erika's No Sleaze Sales Method

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Erika Tebbens is a Sales Strategist for rebels who reject the status quo and desire success, but aren't willing to compromise who they are to get there. 

She works with service-providers, consultants, and coaches to create custom growth plans that avoid complex systems, sleazy sales tactics, or battling burnout. 

With nearly 20 years of experience running successful businesses, from solo operations to multimillion dollar retail teams, she knows there's no one "perfect" way to operate –– only one that's perfectly aligned with your strengths, values, and vision. 

She also hosts the weekly Sell it, Sister! Podcast where she dishes out b.s.-free business advice.

Website: https://erikatebbens.com/
Instagram: https://www.instagram.com/erikatebbensconsulting/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/211

Life Coaches Give Me Life!

My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agency has the opportunity to help an incredible group of life coaches and business coaches grow their online presence, especially on social media. 

In your life coaching business, I want you to show up and shine on social too! 

But how? 

How do you authentically show up on social media, grow your following, and NOT get lost in the sea of coaches competing for attention?

I hear this question all the time and on today's episode I have the answer. So listen in. 

In this episode of the podcast, I talk about: 

• Why Life Coaching ISN'T oversaturated
• The reason why NOW is such a great time to be a Life Coach
• The 3 C's to successfully marketing your Life Coaching Business
• The 1 step you CAN NOT SKIP if you want to succeed on social media
• The Savvy Social Messaging Matrix
• The REAL reason why Video Is King 

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/210

Systems and processes aren't sexy, but when implemented the RIGHT way, they can completely transform your business. 

But with so many system and productivity-focused programs and technology to pick from, choosing the right systems for your business can become nothing more than a time (and money) grabbing distraction. 

According to Audrey Kwan, founder of AJK Consulting, this doesn't have to be your reality.  

In today's episode she is going to help your relationship with systems and processes go from a time & money suck to becoming the #1 reason your business breaks through your revenue ceiling this year. 

In this episode of the podcast, we talk about: 

• The #1 reason business owners avoid systems & processes and how you can overcome
• The 5 Categories of Systems (You need to write these down!)
• Audrey's One System-One Service approach to scaling your agency
• The Cure to helping businesses worry LESS about revenue
• The 80-20 Rules of Art & Craft 
• How to share your unique genius with your team
• Why it's important to develop a team of thinkers not doers
• Using Audrey's Mighty Pod Model to grow your team and scale your business
• A Work-Hard-Once approach to social media content creation
• How vulnerability became Audrey's LinkedIn Superpower
• Why Authentic Storytelling is overshadowing How-To content on social media
• Using your Marketing Scorecard to track your authentic relationships 

…and more!    

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Processes and systems don't exactly rev most people's engines. But Audrey Kwan is not most people. 

She has witnessed the transformative power of processes and systems again and again and for 20 years, she has been streamlining processes to make agencies, teams and projects run more efficiently and effortlessly. 

Audrey has worked in agencies supporting clients like Proctor & Gamble and Pepsi, and she has worked client-side in corporations before starting her own business. She has scaled teams to multiple six and seven figures, and in 2021, supported an agency owner to sell and exit his business. 

Audrey hosts the Small But Mighty Agency Podcast to help micro agencies navigate sustainable growth and scale their service delivery to multiple six-figures with a small but mighty team. It's inevitable: When leaders know how to streamline processes and communicate with their people, they set their businesses up for success.

Website: https://audreyjoykwan.com/about
Instagram: https://www.instagram.com/audreyjoykwan/
LinkedIn: https://www.linkedin.com/in/kwanaudrey/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/209

Pouring more and more money into Facebook ads but not seeing the same returns you used to? You're not alone. But you're not stuck either…

Because there's massive potential for success on another (NEWER) platform: 

TikTok! Y'all know I'm obsessed. And so is the world, which means there's a huge audience for your offer there. The best part? I'll let TikTok ads pro Will Perry tell you in this episode. 

In this episode of the podcast, we talk about: 

• The BIG change that disrupted Facebook advertising (& shifted Will's focus to TikTok more)
• Why being proactive and prepared is so critical to social advertisers
• TikTok's other MAJOR advantage over Facebook
• Attention online course creators! Here's why you should consider TikTok advertising
• 3 specific TikTok trends to follow NOW
• Will's warning about using branded content across all the social platforms
• Sales funnels --- does what works on Facebook convert on TikTok too?
• What are "spark ads" and how can they guide your TikTok creative strategy?
• #1 thing new brands should establish before investing in TikTok ads
• Which platform Will leverages the most for advertising his agency (hint: the answer might surprise you!)
• His predictions for the future of TikTok advertising
• TikTok ad compliance 101 (is the platform stricter than Facebook?)
• Bonus! Where you can learn to up your TikTok advertising game.

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Will Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON's unique and unequaled optimization strategies.

Websites: www.creativetestingmastery.com, www.reasonagency.co

LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/

Facebook: https://www.facebook.com/williamperryofficial

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/208