Meet motivational speaker Pete Cohen. In this episode we dive into the profound concept of growth and transformation for gym owners. The central idea revolves around acknowledging that the person you aspire to become already exists within you. But here's the thing: are you really paying attention to that person? We chat about why it's super important for you as a fitness business owner to listen to that future version of yourself. We're covering topics like stepping out of your comfort zone, giving it your all, and thinking long-term. This episode is packed with stories showing how determination, a supportive group, and building your personal brand can really make a difference in the fitness business world. It's all about learning and growing to reach success! Here are some key takeaways:

• Entrepreneurship and running a business is all about stepping out your comfort zone consistently and not stagnating.
• Embrace Growth: Recognise the tug of war between familiarity and evolution, advocating for the version of yourself you're evolving into.
• Individual Path: Acknowledge that each journey is unique; understanding your core self is pivotal.
• Transformation: To reach your goals, identify and embody the person necessary for that success.
• Commitment: Going all in eliminates hesitation and self-doubt, fostering substantial progress.
• Resilience: What lengths will you go to for success?

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Pete Cohen: https://www.instagram.com/petecohen_ https://www.linkedin.com/in/petecohenbusinessspeaker/