Dylan and Aaron reconnect to share the different approaches they are taking toward success in the outdoor industry in 2025 - digging into goals, frameworks and vision (and then some). They also riff on the new team launched by Kate Courtney (She Sends Racing) and why it matters a lot more than just the typical factory sponsorship announcement.

Show Notes:

Kate Courtney: She Sends Racing: https://www.youtube.com/watch?v=8ptuCHv_adE

Alex Honnold Foundation: https://www.honnoldfoundation.org/

She Sends Foundation: https://www.shesends.it/

Kilian's Foundation: https://www.kilianjornetfoundation.org/

Be Good Foundation: https://www.thebegoodfoundation.org/

Protect Our Winters: https://protectourwinters.org/

James Jackson - Mantle Mindset: https://www.instagram.com/mantlemindset/

Atomic Habits: https://protectourwinters.org/

Entrepreneur Operating System: https://www.eosworldwide.com/

Aaron's Cold Brew Setup: https://amzn.to/4jIo9bA

Alpine Start: https://alpinestartfoods.com/

BPC - Brand, Product, Content:

DB Clay: Begin Again: https://www.youtube.com/watch?v=BpMCoBUEQ2Q

Freetrail: Begin Again: https://www.youtube.com/watch?v=LgUoVvMB2ns

Never Second - C30: https://never2.com/products/c30-energy-gel-12ct-60ml

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia